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The açai craze in the United States is still a relatively new one, and SoBol founder and CEO Jason Mazzarone has been at the forefront of this food trend from the beginning.
Founded in 2012, SoBol was one of the earlier brands to provide açai bowls in a fast-casual setting. Jason can speak to the brand’s founding, initially inspired by his family’s successful ice house as well as the brand’s plans to continue growing throughout the east coast in 2020.
What You’ll Learn in This Episode
- How Jason came up with the SoBol concept
- How many SoBol’s are open
- What people like most about the acai bowl concept
- SoBol’s plans for expansion