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Charles Watson is a dedicated hospitality franchise professional focused on the leadership and growth of exceptional franchise systems. Watson contributed to the success of the popular smoothie brand, Tropical Smoothie Cafe for more than ten years acting as the Vice President of Franchise Development, Chief Development Officer and most recently as Chief Executive Officer.
Watson is responsible for both selling and recruiting franchisees that ultimately allowed Tropical Smoothie Cafe to become one of the fastest growing brands over the past few years. As a result of his work, the brand is expected to have 1,000 units by 2020 and 1,500 by 2023.
Prior to his tenure at Tropical Smoothie Cafe, Watson led strategic sales teams, e-commerce, corporate franchise sales systems and corporate strategy for InterContinental Hotels Group as manager of Global Sales and then as Vice President of Corporate Strategy for Wyndham Hotels & Resorts. Watson is a Certified Franchise Executive, using his thorough experience in sales and franchising to become an ideal business executive, partner and professional mentor.