Nonprofit Fundraising Made Stronger with Mark Wilkison (Good2Give Podcast, Episode 18)
In this episode of The Good2Give Podcast, hosted by DePriest Waddy and underwritten by the Community Foundation for Northeast Georgia, fundraising veteran Mark Wilkison, Principal and Partner at Columns Fundraising, shares timeless lessons on nonprofit fundraising, governance, board engagement, and major gift strategy.
With over three decades advising nonprofits across the Southeast, Mark explains why the right board can make or break an organization and how clear expectations, donor relationships, and legacy planning sustain long-term success. From practical end-of-year fundraising advice to insights on planned giving, this episode offers invaluable guidance for nonprofit leaders aiming to strengthen both their boards and their bottom line.
The Good2Give Podcast is presented by the Community Foundation for Northeast Georgia. John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX® produce the show. You can find the full archive of shows by following this link.
Key Takeaways from this Episode
- Why governance and board recruitment come before fundraising—and how to find the “three Ws”: work, wisdom, and wealth.
- How smaller nonprofits can attract high-caliber board members through clear expectations and written commitments.
- Why organizations should never rely on Giving Tuesday alone.
- Practical year-end fundraising strategies every nonprofit should be implementing before Thanksgiving.
- How legacy gifts, IRA distributions, and planned giving can sustain mission impact for generations.
Topics Discussed in this Episode
00:00 Introduction to the Good To Give Podcast
00:22 Meet Mark Wilkinson: Fundraising Expert
00:58 The Changing Landscape of Fundraising
01:16 Board Governance and Membership
04:26 Strategies for Small Nonprofits
12:46 Year-End Fundraising Tips
18:33 Planning for 2026: Key Considerations
26:47 The Importance of Planned Giving
33:03 Final Thoughts and Contact Information
Mark Wilkison, Principal & Partner, Columns Fundraising
Mark has extensive expertise in major gifts, planned giving, feasibility studies, execution of capital campaigns, strategic planning and visioning for organizations, and executive search.
A graduate of the University of Vermont, Mark has more than 35 years of consulting and fundraising experience, including serving as Vice President – Development for Children’s Healthcare of Atlanta, Chief Development Officer at Piedmont Hospital in Atlanta, Chief Development Officer for the International Life Sciences Institute, and Executive Vice President of the Phi Gamma Delta Educational Foundation. Mark’s additional Phi Gam work included serving as a field secretary for the fraternity and as Director of Graduate Services.
Mark has served as President of the Atlanta Peachtree Rotary Club and has also been involved with the Association for Healthcare Philanthropy (AHP), the Georgia Education Advancement Council (GEAC), the Georgia Association of Development Professionals (GADP), and the Partnership for Philanthropic Planning (PPP).
Mark enjoys spending time with his wife, Shari, and his two grown children, and playing an occasional round of golf.
Columns Fundraising
Columns Fundraising is a strategic business and organizational development firm composed of senior executives with extensive experience in both nonprofit and private-sector leadership. The firm helps clients identify challenges, uncover opportunities, and execute customized strategies that deliver measurable results. Columns specializes in creating and implementing strategic plans for areas like healthcare, education, and community organizations, focusing on things like fundraising campaigns and studies to assess project viability.
Its integrated services encompass executive search, interim advancement staffing, nonprofit mergers, brand positioning, marketing and communications, public-private partnerships, and grant writing. Columns also provides leadership coaching and training for boards, executives, and development teams. What sets the firm apart is its commitment to senior-level involvement in every engagement. Columns’ leaders have “walked in their clients’ shoes,” bringing the insight and experience needed to accelerate growth and strengthen mission-driven organizations.
The Good2Give Podcast celebrates the work of donors, nonprofits, and the causes they care about. DePriest Waddy is the show’s host, and the Community Foundation for Northeast Georgia is the presenting sponsor.
The Good2Give Podcast is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the full archive of shows by following this link. You can also find the show on all the major podcast apps, including Apple Podcasts, Spotify, and many others.
At the Community Foundation for Northeast Georgia, everything they do centers around one purpose: improving the world through the power of philanthropy.
On a fundamental level, they do that through managing funds held in trust, donated by individuals, organizations, and businesses. Most funds are donor-advised funds, similar to savings accounts. These funds are pooled for investment purposes, and their income is used to make grants for a wide variety of charitable purposes.
But the Foundation’s goals extend far beyond managing funds. They desire to strengthen the communities they serve in Gwinnett, Northeast Georgia, and beyond by providing leadership, addressing community needs, and assisting individuals and organizations with their charitable giving.
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