Keith and Nicki Schroeder – High Road Craft Ice Cream & Sorbet, Inc.
High Road Craft Ice Cream and Sorbet launched in 2010 with a mission to sell ice cream to chefs. High Road products can be found at finer restaurants and specialty retailers throughout the United States (and soon to be beyond).
Now you can get the same incredible variety typically only available to Factory Store visitors.
Their goals are twofold: to be a celebrated employer – building and nourishing lives, and to become the world’s most celebrated luxury food brand.
Keith Schroeder is a celebrated entrepreneur, veteran chef, and food educator. He is the founder and CEO of the Southeast’s most celebrated luxury ice cream brand, High Road Craft Ice Cream and Sorbet.
Keith is currently completing his first book, to be released by Cooking Light/Oxmoor House in late 2014. He lives in the woods, just north of Atlanta.
Nicki Schroeder joined the High Road team at the request of the Board of Directors in April 2011. Currently, she handles all brand development and design at High Road Craft Ice Cream, Inc., and recently orchestrated a seven-SKU retail launch with poise within a 90-day time crunch. Initiated a Public Relations and Social Media campaign that has earned the company significant attention from the press, including articles in People Magazine, Southern Living, Cooking Light, Rachael Ray, and Oprah Magazine.
Nicki is a veteran of the marketing world, with over 20 years of Fortune 100 experience. Worked in both New York and Los Angeles with prominent advertising, design, and marketing firms and has managed multi-million dollar projects for clients including Target, Home Depot, and Coca-Cola. Responsible for negotiating major international deals with Wal-Mart, and has extensive international marketing and sales experience. Served as an adjunct professor of design at the Art Institute of Los Angeles.
WE ARE MOVING TO A BRAND NEW LOCATION!
We’re relocating the Scoop Shop and Factory Store to our new and awesome location in Marietta, GA.
Stay tuned to their Facebook page for updates on the opening date!