Kanchana Raman, Avacend
TRANSCRIPT
Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.
Lee Kantor: [00:00:18] Lee Kantor here, broadcasting live from the WBENC National Conference inside the GWBC booth, booth 1812, if you want to come by and check us out. Right now, we have Kanchana Raman with Avacend. Welcome.
Kanchana Raman: [00:00:31] Thank you for having me.
Lee Kantor: [00:00:33] Well, I’m so excited to learn what you’re up to. Tell us a little bit about Avacend. How are you serving folks?
Kanchana Raman: [00:00:38] So, we have—this is our 25th year, just like WBENC.
Lee Kantor: [00:00:42] 25 years old as WBENC, congratulations.
Kanchana Raman: [00:00:44] Thank you. So, WBENC is celebrating for us and vice versa. So, it’s great. So, we have been in the ICT industry, so basically, primarily in telecommunications and technology, and serving Fortune 100 customers. And many of our customers are here today, so it’s exciting to stop by at everybody’s booth, and customers are also stopping by at our booth. So, it’s great to catch up with everybody after, I think, two years.
Lee Kantor: [00:01:15] A little pause. So, now, 25 years ago, were you always—were you targeting those Fortune 500 and Fortune 100 companies, or did you kind of work your way up the ladder?
Kanchana Raman: [00:01:27] So, if you look at the kind of skill sets that we have, we have always worked with Fortune 100 customers, so even my first customer was a Fortune 100 customer in 1996.
Lee Kantor: [00:01:39] Wow. And you’ve stuck—so they’ve stuck with you for all this time?
Kanchana Raman: [00:01:43] Well, what has happened in our industry is there is a lot of mergers and acquisitions going on, so many of my customers have been acquired, have gone through name changes, but they are still around, I think, in a different version or a different avatar.
Lee Kantor: [00:01:59] Right. Some part of them is still around.
Kanchana Raman: [00:02:01] Yes.
Lee Kantor: [00:02:01] Now, why is it important to you to be a certified woman business owner?
Kanchana Raman: [00:02:07] So, first of all, awareness. I wasn’t aware that I was a woman-owned business for-
Lee Kantor: [00:02:13] Well, you do, you’re a woman-owned business.
Kanchana Raman: [00:02:14] … almost 10 years. I know. So, I got certified, I would say, about 10, 15 years now. And one of our customers wanted us to get certified, and that’s when we knew that there was a certifying body, and you can be part of this.
Lee Kantor: [00:02:31] So, you weren’t aware of it. You were just going about your business, and then someone said, hey, if you’re certified, then this opens up other doors for you and it might be worth your time.
Kanchana Raman: [00:02:40] Absolutely. We would like for you to get certified, and I think that’s how we got into this. I’m just so thankful for that guidance, because I think one of the main things is somebody to educate us on what is out here. And so, that’s how we got certified, and I was on the board. Somehow, as soon as I got certified, I was on the board of the Georgia Women’s Business Council for three years, and I guess that also gave me a great insight as to how things work over here, and the partnerships, and the sisterhood. And also, I’m part of the forum here at WBENC, so it’s a national forum, so I’ve been part of the forum for about 10 years as well.
Lee Kantor: [00:03:20] So, once you got—once you joined, then it was like you really immersed yourself in it and you got really involved.
Kanchana Raman: [00:03:27] Yeah, it was instant bonding.
Lee Kantor: [00:03:30] Right. Like there’s a lot of business associations out there or business groups that you can become part of, but is this one of the ones, where you’re like, you’re kind of looking forward to going, where some of them, you’re like, oh, well, I got to go to that one.
Kanchana Raman: [00:03:43] I think most of them, I look forward to going, but this especially is about sisterhood, about friendship, about a support group, if you would, right?
Lee Kantor: [00:03:53] Mm-hmm.
Kanchana Raman: [00:03:53] I mean, everybody is very kind over here. And between the WBEs, we are always sharing lessons learned, best practices, and we’re always there for each other. I mean, even today, it’s like, like Roz said, the need of the day is support and kindness.
Lee Kantor: [00:04:11] That’s right, and grace. Sure. Now, for you, what is one of the lessons learned that you can share with maybe a younger person who is just launching their career?
Kanchana Raman: [00:04:23] So, this is not something that’s going to get you a contract instantly, right? You have to invest in the organization, invest in the relationships, prove yourself. And with time, magic happens.
Lee Kantor: [00:04:38] And then, you’ve seen that happen?
Kanchana Raman: [00:04:40] Yes, absolutely. I have gotten some of my big customers from these events. And again, for me, since I’ve been in business for a long time, this is a great opportunity for me to visit with a lot of my customers. Everybody is here under one roof.
Lee Kantor: [00:05:01] You can find them pretty easily.
Kanchana Raman: [00:05:02] Yeah. So, definitely—especially post-pandemic, with the travel restrictions and everything, this is really great that you can meet everybody here.
Lee Kantor: [00:05:10] And it’s in your backyard.
Kanchana Raman: [00:05:12] Yes.
Lee Kantor: [00:05:13] You’re down the road.
Kanchana Raman: [00:05:13] At home in Atlanta, yes.
Lee Kantor: [00:05:16] Now, is there anything at the event that you’re most looking forward to, any speaker or panel that you’re most excited about?
Kanchana Raman: [00:05:22] There are a lot of great panels all throughout the day, but it’s just that between meeting people that you haven’t met in two years, I’m pretty busy, so I’m hoping that there is a recording of everything that’s going on, and we can go back and learn from that because there are some great panelists and great speakers here today.
Lee Kantor: [00:05:43] So, if somebody wants to learn more about Avacend, what is the website?
Kanchana Raman: [00:05:48] It’s avacend.com. Avacend.com, and we are here in booth 1813.
Lee Kantor: [00:05:55] Alright. Well, Kanchana, thank you so much for sharing your story today. You’re doing an important work and we appreciate you.
Kanchana Raman: [00:06:00] Thank you. We appreciate the Radio Business X-
Lee Kantor: [00:06:04] Thank you.
Kanchana Raman: [00:06:04] … for being supportive of the women’s organization.
Lee Kantor: [00:06:07] Alright. This is Lee Kantor. We will see you in a few at the 2022 WBENC National Conference here in the GWBC booth.
About WBENC
The Women’s Business Enterprise National Council (WBENC) is a leading non-profit organization dedicated to helping women-owned businesses thrive.
We believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why we not only provide the most relied upon certification standard for women-owned businesses, but we also offer the tools to help them succeed.
About GWBC
The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. 
GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.
