Charday Oldacre, Nue Way Studios
Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.
Lee Kantor: [00:00:18] Lee Kantor here broadcasting live from the WBENC National Conference inside the GWBC booth. I’m so excited, we have Charday Oldacre with NueWay Studios. Welcome.
Charday Oldacre: [00:00:29] Thank you for having me. I’m excited to be here.
Lee Kantor: [00:00:31] I am so excited to learn what you’re up to. Tell us about NueWay. How are you serving folks?
Charday Oldacre: [00:00:35] Absolutely. So, we’re a full-service brand development and video content marketing company. So, we do everything from helping you with your brand strategy, helping you figure out the best way to position it with, let’s say, your website or your messaging. But we also can help you amplify your story by creating a video for you, and then putting that in front of the right audience by advertising. So, we can put that video in front of, let’s say, Hulu audiences, other type of streaming audiences as well. And so, everything from help you figure out who you are as a business to helping you amplify your vision and getting it out there is what we do.
Lee Kantor: [00:01:09] So, are you exhibiting here or you’re wandering around? How are you [inaudible]?
Charday Oldacre: [00:01:11] So, I’m not exhibiting this year. However, we have been able to just kind of get on the ground and talk to people face to face, and that’s been amazing.
Lee Kantor: [00:01:21] So, now, how did you get into this line of work? What’s your backstory?
Charday Oldacre: [00:01:24] So, this really kind of found me, I would say. Originally, this was birth because my mom is an entrepreneur, and so as a kid, always seeing her grow up and wanting to really build her business, but didn’t have the team or the knowledge to really go out there to build it from a creative standpoint, and also be able to market it with some of these larger corporations, some of these bigger people out here. And so, that was what initially started me to kind of get down this road.
Charday Oldacre: [00:01:53] And then, as I really started getting into it, it kind of grew into me saying, “Well, if I can do this for business like my mom, there’s also a need for other corporations and larger businesses who are wanting to kind of innovate.” They may have been in the industry for years and they may have been doing it serving their audience for decades, but they may need a new creative idea to kind of refresh –
Lee Kantor: [00:02:19] Like a crash, right.
Charday Oldacre: [00:02:20] … absolutely – to do something that really allows them to stay at the forefront in their market. And so, that’s how we’ve been able to really stay on the cutting edge for helping some of our clients.
Lee Kantor: [00:02:31] So, now, what spurred you to get certified? Why was it important to be part of GWBC community and really become a certified woman in business?
Charday Oldacre: [00:02:41] It’s the networking. GWBC allows me and people like me the opportunity to speak with these face to face corporations. It also allows us to get in the door to have those conversations. No, it’s not the thing that will help you win the business. But it is the thing that allows these other corporations to know that you are serious about your business. And that has been one of the game changers for us.
Lee Kantor: [00:03:08] And then, have you been able to leverage the relationship to get that opportunity?
Charday Oldacre: [00:03:12] Absolutely. Absolutely. So, you know, our business has grown significantly because GWBC has certified our business. And so, literally, our very first time of coming to a WBENC Conference right after we got certified, we landed UPS as a client. It doesn’t happen all the time. And I do know that’s a very unique situation, but it happened. And those opportunities can actually happen. And then, from there, we landed The Federal Reserve Bank, The Board of Governors. And so, we started doing more federal contracts and more corporations. And it’s because they said, “Oh, you’re woman certified and you have great services and products. Let’s do business together.”
Lee Kantor: [00:03:53] See, how easy business is. People make it seem like it’s so hard.
Charday Oldacre: [00:03:58] Yeah. Absolutely.
Lee Kantor: [00:04:00] Show up, shake a few hands.
Charday Oldacre: [00:04:02] Yeah. You know, that’s it.
Lee Kantor: [00:04:04] That’s it. So, how’s your mom’s business?
Charday Oldacre: [00:04:06] She has several businesses. She’s a serial entrepreneur. However, I can just kind of help her. She does it. And so, she says she doesn’t want to do that anymore. Like, she’s on the age of retirement now. So, she’s like, “I’m 62. I got to sell the business.”
Lee Kantor: [00:04:26] Saturday is my 401K, right?
Charday Oldacre: [00:04:29] Exactly. So, real quick funny story. So, I told my mom about this proposal that I’m going after. I said, “Mom, I think we got it. It’s a really big proposal.” And my mom said, “Oh, my God. We are so good.” And I was like, “We?” And she’s like, “We’re going to celebrate. We’re taking care of it.” So, she’s like, “My retirement plan is in the bag.” So, she’s good.
Lee Kantor: [00:04:52] She feels good now. So, if somebody wants to learn more about NueWay and get on your calendar, what’s the best way?
Charday Oldacre: [00:04:58] Absolutely. The best way is to go to our website, nuewaystudios.com, and that’s N-U-E-W-A-Y-S-T-U-D-I-O-S.com. And then, there’s a contact form, there’s several contact forms. You can just fill one out and then one of my sales people will get in contact with you, and we’ll go from there.
Lee Kantor: [00:05:17] All right. Well, Charday, thank you so much for sharing your story today.
Charday Oldacre: [00:05:20] Thank you.
Lee Kantor: [00:05:20] You’re doing important work and we appreciate you.
Charday Oldacre: [00:05:22] Absolutely. Thank you so much for having me. I appreciate the opportunity.
Lee Kantor: [00:05:24] All right. This is Lee Kantor. We will see you in a few at the WBENC National Conference inside the GWBC booth.
The Women’s Business Enterprise National Council (WBENC) is a leading non-profit organization dedicated to helping women-owned businesses thrive.
We believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why we not only provide the most relied upon certification standard for women-owned businesses, but we also offer the tools to help them succeed.
The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business.
GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.