The Power of Presence: Building Influence Through Image and Identity

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here another episode of High Velocity Radio and this will be a fun one. But before we get started, it’s important to recognize our sponsor, Business RadioX. If you’re a business coach who’s tired of being a best kept secret, set up a call with Stone Payton at bookstonephone.com to unlock your perpetual prospect pipeline. Today on this show, we have Image and Identity Architect with Arrange Moi. Lori Dobrin. Welcome.

Lori Dobrin: Thank you so much for having me.

Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us about your practice. How are you serving folks?

Lori Dobrin: Well, it’s interesting because it’s I’m serving the ones who they really want to be served And I haven’t. I haven’t heard that much. Everybody is convincing everybody that they need them. And I got to the conclusion that whoever does not want to be served, no matter how good we are, they just won’t want to be served. So let me tell you a little bit about what I do. I transform and guide the personal appearance that any entrepreneur or I would say it doesn’t have to be entrepreneur, anybody that wants to evolve into something better and take advantage of the perks of the society and evolve faster and get results faster from the way they present themselves. You know, every entrepreneur and now everybody’s an entrepreneur, actually, and content creator. And even on personal affairs, we are all investing into a lot of things like entrepreneurs into funnels and to marketing and to the colors of their website and so on. And very often they don’t pay attention of the way they look, the way they actually present themselves, knowing that they are the business card of their operation, not necessarily the website. People talk to people and they don’t take your website first. They will meet you first. So it’s very important to understand how you show up, how you present yourself, either if it’s in a board meeting, if it is in a cocktail party, even if it’s a networking or on a date, that first impression truly makes or kills your business.

Lee Kantor: Now there’s, there’s a school of thought that some people feel like, look, I, I’m talented, I have skills, I don’t want to get kind of involved with, you know, kind of the outside appearance of how I am. Just trust my brain is big and I can help you with whatever you’re trying to do. How do you kind of help that person understand the importance of maybe that first impression or the way, like you mentioned, that society is going to, uh, make some assumptions about you, whether you’re putting effort in this area or not.

Lori Dobrin: Unfortunately, there’s so many brilliant people that are overlooked every day. And this is not how the society is constructed. And I didn’t come up with it. This is how it is, and it has been personal appearance matters in everything we do. And if they have not got to that conclusion yet, as I just started this call, I am not. My job is not to convince them. My job is to get them where they want to be, so they need to have the vision. They need to understand their pain point. They need to see the gap between who they are and how they show up, and if they if they actually acknowledge there is a gap, then those are the people who I’m helping.

Lee Kantor: So, um, let’s, let’s take our listener through what it’s like to work with you and your team. So they come to you, they go, Lori, I, I’m a believer, I am frustrated. I’m not getting to where I want to be based on all the things I believe I know and can help so many people. I’m just not getting a shot. Uh, how would you kind of improve my image and, and make me desirable for my clients and potential clients to at least learn more about me?

Lori Dobrin: Well, everybody is very different and specific. So first of all, um, I have to understand where there truly are not where they think they are. Um, vision is very important for them to have a vision of where they want to be. And then I can expand on that vision, obviously, but at least they need to have a face on it based on it. And then mindset is very, very important because I had clients, which they, they used to be a salesperson. And then overnight they became a CEO of the company. They, they, the mental capacity wasn’t there for them to show up as a CEO. They still, uh, function from the salesperson level. So that that’s the mental gap that we need to capture and address first. So if, if the mental capacity is there, well, let’s say if it’s not there, right? Let’s start with that. Um, then I have to get them through a series of exercises and visualizations, which does not have to. This is not a manifestation, right? It’s like the way they vision themselves, they’re occupying that position, that role or that success story that they need to create for themselves. And once we’re going through that, then they have to open up their mind to expand their image. So once we were kind of covered that one, then we’re going into the actual image and how we’re constructing the way they look, meaning, uh, fits, uh, fabrics. Um, what, um, certain lengths say about you, what certain, uh, tailoring say about you, how this makes people feel because people act on feelings and then they bring their conscience in. So the subconscious is very strong in, in image. It’s you don’t dress the same way when you’re fundraising as you dress differently when you’re, when you’re actually selling.

Lori Dobrin: Right. They’re completely different outfits because they have to give different emotions, um, in certain aspects. When you found racing, let’s say that as an example, people need to be comfortable with you and um, that’s how they’re going to give you their money when you’re selling, you need to be above from the person you’re selling the comfort level. It shouldn’t be there as much as when you found racing. So you have to step above at least a step from the people you’re selling to because they need to look up to you. Not a lot above because they’re, you’re an intangible. So they, you’re becoming intimidating, but definitely slightly above so they can look up to you and you do that through clothing all day long. It’s one of the perks we have in life and we don’t take advantage to it. Of course, you need to have the level of confidence to wear those outfits, and a lot of people are asking me, is it the chicken or the egg? Do I need to have the outfit first and then feel confident or the other way around? And it, you know, fascinating. It works different for different people. Some people stepping into an outfit gives them the confidence and some of them they need to get confident before they step into an outfit. So you have to really work with who is in front of you and assess where they’re at versus this is the formula, this is how you’re going to follow and it works and great. Go, go, go find the things that I’m asking you to and then come back and ask me questions. It really doesn’t work that way. Well, it works that way at a certain level, but not in a beginning level.

Lee Kantor: Right. But at the beginning of a relationship with you, that’s your kind of job is to assess where they’re at and, and what would be the thing that would be most impactful to help them get the outcome they desire.

Lori Dobrin: Exactly. And that is.

Lee Kantor: And then you create kind of a bespoke, uh, plan to help them achieve whatever it is they’re trying to achieve.

Lori Dobrin: Correct. The vision and the plan.

Lee Kantor: Now, it was funny that you mentioned kind of, uh, what comes first? The, you know, maybe the clothing or the, the person. I’ve, I’ve seen a lot of interviews with actors and they say that they kind of become the character when that, um, you know, when the wardrobe is placed on them, then they can kind of then the character comes alive. It sounds like there’s a similar kind of process happening in your method.

Lori Dobrin: Um, yes, but everybody is different. Some people can pull that off and they become the character. Um, but they become the character for that minute where they’re performing. So I’m not interested in performance so much, although a lot of my clients are just they just want the performance. Like, I need this to happen. What do I need to do? Some people really need life transformations. So, um, they, and also they cannot become the character overnight. They have to embody that person. They have to analyze it, they have to get accommodated with it. And they really need to have that vision. I’m so zooming on the vision because you cannot respond to anything if you don’t have that vision in your head. And it might not be the the ultimate vision, but something to make you go, something to make you come to me and say, I really want to be different. I want to look different. I want to upgrade from where I went, where I am into this. And that’s, that’s very doable for absolutely everyone. But when you don’t have that vision and you come to me, I want to be better, then I have to create that vision for them, or at least I have to help them create it. So everything starts with that. Some people get there faster. Some people need more work.

Lee Kantor: Now, when you’re working with them and they are clear about, okay, this is my vision and I’m clear on it, then at that point, now you’re just helping them kind of execute and get to the point that they, they, they, they, the, the benefits of having that vision come into play. Now it’s a matter of just executing. It’s not a matter of let’s build the vision. Let me kind of figure out what it is. You’re saying this, but maybe you mean this like that. None of that is involved at this point. Then now it’s just okay, now let’s kind of work on the the techniques and tactics to help you get to where you want to go.

Lori Dobrin: Correct. And sometimes vision changes on the way. You know, we all know that. So, um, my job is to get them from that point where they are to that so-called vision, even if it’s that moment. And I just tailor that on their transformation. And sometimes they, they transform fast and, and deeper than they ever thought that happened actually. Because once you start evolving, you can’t control the evolution. You know, it’s, it’s one of those things you can’t contain your evolution, that evolution starts going wild and sometimes it succeeds. Um, both our expectations.

Lee Kantor: Right? It’s like once you knock over that first domino. Yeah. Lots of things can happen.

Lori Dobrin: Correct? Correct. Correct. Yes. Now.

Lee Kantor: If they’re clear on their Vision. Are there some kind of tactics and techniques and advice you can share that are kind of things that you found work? Like whether that might maybe they’re doing, uh, on camera work and they’re going to be on Zoom or going to have conversations there, or they’re going to maybe be a keynote on a stage or they’re going to walk into a board meeting. Are there some things that you’ve learned over the years that can help them kind of build that kind of credibility they need in those situations?

Lori Dobrin: Um, it works pretty much with everyone the same way. Um, they need to, they need to believe, they need to see themselves in a different light. So when you look in a mirror and you analyze, this is how I look and this is who I am and this is how I come across. They have to have that reality check, right? Everything starts with a reality check. If you’re delusional, doesn’t work. So that clarity is very important. And just to add on whatever you said on a vision, they don’t have to have a clear vision, by the way. It’s um, as long as they want to move that needle and, and transform, that’s good enough. And that, that is the vision. And some people, it’s like, I just want to be better. I don’t know for what, for who, but for me, I want to be better. So that’s, that’s good enough. Now going back to, to, to your question. So clarity is important. That’s the first step. Then um, I usually know someone’s personality style capacity. The minute I see them, I just, I’m able to do that. And it’s a very psychological um, asset that I have. I come from a psychological psychology background as well. So I can see the level of confidence just on how they wear things or whatever they’re wearing. And then, um, what I do, I just make an upgrading plan and I, I go through their wardrobe, I go through their sometimes I had cases that I didn’t even ask for pictures because I kind of figured what they don’t have in their closet. And sometimes it’s pretty much nothing valuable for me to work with. And I make a list of the capsule collection. I always start into a capsule collection because I think that’s the foundation of everybody’s life.

Lori Dobrin: When you put clothes on, you don’t just cover your body. You should be intentional. So the first part is the intention of how you’re getting out of the house. What do you want to accomplish? What do you want people to see? And even if you’re going to the supermarket, if you’re looking for the love of your life and it happens to be there, how you’re showing up for that, you know, it’s like I go as deep as that. Everything is intentional and every single situation, um, you’re showing up differently. And so I establish those elements and then I go through the wardrobe, I go through a shopping list and then we’re creating this capsule collection, which is going to benefit in every stage of your life, even if you’re going to walk the dog or going to a movies or going to a boardroom. All those aspects are covered through capsule collection based on your personality and who you really want to create. Not all the capsule collections are equal, but most of things are pretty similar. And then we’re expanding on the lifestyle aspect of it. But that’s down the road. I think capsule is very important because you can put anything on at any given time and you know exactly what you wear for what and when And, um, what’s the result and the impact you’re creating for your audience while you’re wearing that thing? So everybody leaves with that clarity of, I know exactly how to pack for London, New York, San Tropez. Um, and, um, I don’t know, Montreal on one trip. I know exactly how to do that in one luggage because I have everything I need to transform from every destination and different audiences.

Lee Kantor: Now it’s a that’s a great idea. And it makes perfect sense because so many businesses spend so much time on the brand, the colors and the look and the tone of their business, but they’re not kind of moving that onto themselves. Like they’re almost seeing themselves as a different part of their business. And it sounds like you’re kind of aligning all of that together so that, that they themselves kind of have a brand authority presence, just like their company does.

Lori Dobrin: Oh, you nailed it. Uh, that’s exactly what I built. Authority. Presence. It’s. You couldn’t say it better. It’s actually in the name of one of my programs. It is an authority presence. It’s the way you show up that is the strategy behind everything. People connect with people. They’re drawn to people. And one thing that I see in my clients, especially the ones that are big on networking, every time they show up to a networking event, they don’t have to go to anyone introducing themselves. People actually come to them because they’re start drawing them in with their presence. And, you know, psychologically, whoever comes to you, they’re coming to introduce themselves to you. You already have energetically the upper hand.

Lee Kantor: And that’s what. Right. So that and that’s and I’m sure that, um, in the back of the mind of most of your clients, that’s part of what they’re trying to achieve, right? They want to be the go to person the people seek out, not the ones that have to, you know, go hat in hand, you know, explaining who they are. They want to be sought out.

Lori Dobrin: Exactly. You want it to be visible. So they, they want to be visible. They’re not afraid of being in a spotlight. And, and they understand once you’re in that spotlight and you’re visible, that’s when they can actually be their genius and show the world exactly who they are.

Lee Kantor: Right? Because a lot of them are probably struggling. And that’s probably part of some of maybe their burnout or frustration is that deep down inside, they feel like they have all this to offer and no one is asking, and you help them kind of unlock how to get, like you said, the spotlight on them where they feel it belongs.

Lori Dobrin: Exactly. And and now we are, I mean, now we’re in the digital era so much and everybody is on zooms and everybody is on us. And I mean, yes, we’re back to a lot of networking events in persons. But, um, you mentioned speakers earlier and yes, I work with speakers that they get on actual stage. They have to be on a stage, they have to walk, they have to move or they just it, you need to, you need to have the curiosity. When you step on that stage, people need to be curious on who you are. That’s how they start listening. Otherwise they’ll dismiss you instantly. It depends, of course, who’s your audience. But if you want to upgrade your audience and if you want to charge more because every speaker doesn’t. They just don’t go to speak for pleasure. They go to speak to either get paid for it or they make offers from the stage. Well, who’s going to buy your offer if you didn’t make them curious about you or credible? As a matter of fact. So it’s it’s very important to lead with that. And it hurts me so much when I see people spend thousands of thousands of dollars on their messaging, on their funnels, and they look like no one that it’s on that paper.

Lee Kantor: Right? It’s incongruent. They’re saying one thing and then the people are seeing something else. So it doesn’t even compute. So they disregard them.

Lori Dobrin: Yeah. And that’s what’s happening now.

Lee Kantor: Do you find like you mentioned, kind of the advent, there’s so much digital happening right now and there’s so many social media channels. There’s so much video happening. Are people getting better at this or are they just kind of not getting better? They’re just more opportunities. And then if you’re not kind of prepared for them, you’re just kind of going to fail faster, I would think.

Lori Dobrin: That’s exactly true. I don’t think they’re getting better. I think they’re getting actually worse. Before they used to make an effort. Now they don’t. Um, I go to those events all the time. I’m invited to speak at some of them and I and I’m in lots of zooms and I am on I sometimes I’m in disbelief. Sometimes I just sit and watch and I go through the camera. I know how everybody shows on the screen because a lot of events, you have to have the camera on. And um, I go through, through the, through the images and I, I’m terrified of what I see. And that doesn’t come from a judgment point that comes from just awareness. And people are not aware that they’re actually being seen on that camera. I have people eating with their mouths open while they’re on that zoom. It’s just like, it’s just unreal. Forget about the way they dress. Forget about their backgrounds, the messy backgrounds and so on. Um, they just don’t. Or some of them are purely invisible. They just blend with the background, like elementary stuff that you should do on a zoom. They don’t even do.

Lee Kantor: So share with our listeners some do’s and don’ts for Zoom. I mean, I know it’s, it seems kind of elementary for you, but obviously people don’t know what they should and shouldn’t be doing. But so do you mind sharing a couple do’s and don’ts?

Lori Dobrin: No, no no. Um, I would love to. So first of all, do not eat.

Lee Kantor: That seems like common sense. But yeah, that’s a good one.

Lori Dobrin: Like common sense. But let me explain that that is not a common sense. People eat all the time on camera. They think they just sit there and listen and eat. No, that’s why breaks are for. That’s why. I mean, even if it’s a marathon for a whole day, let’s say mastermind or God knows what it is, um, re treat online, there are breaks and that’s what that’s made. And if you really have to do that, put your camera off, turn it off. You don’t have to be. Not everybody has to view what you’re doing. And that has to do with like just one on one manners. Right?

Lee Kantor: Yeah.

Lori Dobrin: And have the camera off or don’t eat. Um, another, another thing that I see. Make sure your background is not a mess, you know, piles of clothes or cluster or kitchen stuff or you’re not, especially if you’re on a network of like a professional network. And what is that going to tell about you?

Lee Kantor: What about virtual or virtual backgrounds? Okay. Or is it better to have.

Lori Dobrin: Virtual backgrounds are great. And there’s so many and there’s so many of them. So I think, yes, if you can come up with a good corner to be in or, or something that you can actually, um, invest some time and money in creating. Um, yes, virtual is the way to go now, um, on a virtual or on the real backgrounds. Another thing that I want to mention is don’t blend in like I, I had calls with people that were wearing a gray t shirt and their background was gray or white or beige walls like plain walls. Um, don’t do that because nobody’s going to notice you.

Lee Kantor: So you should strategically choose colors that, um, make you pop, uh, in relation to your background.

Lori Dobrin: Absolutely make you pop. Like for women, wear a good lipstick wear. If you wear glasses, make sure you have some really cool frames that will kind of, you know, attract like, oh, those are cool. Like, who is this person? I want to know who she is. So they’ll connect with you just based on that lipstick on that pair of frames, right? Um, make sure if your background is plain and it’s, it’s gray or white or beige, you stand out through the colors you’re wearing. And if your background is super busy, don’t blend into a busy, busy background, just tone down and go for like bold colors, but plain, you know, like a blue or a red or maybe even a white. Just the white. If your background is all navy blue and bookshelves and you know, there’s so many backgrounds out there, but don’t blend with your background, whatever the case is now.

Lee Kantor: Is there a story you can share that maybe illustrates what it’s like to work with you? Don’t name the client, but maybe share the challenge they had when they came to you, and how you were able to help them get to a new level.

Lori Dobrin: Oh, God. Do you have time? Because I can share.

Lee Kantor: Maybe just one that was meaningful or.

Lori Dobrin: Or that. Well, I’m going to give you a couple of examples. So I had a client that, um, that stepped into a, um, she made a partner into a law firm and, um, she, she just couldn’t show up as a partner. She was still showing up as an associate. And, and that was something that she started noticing that she stepped into a new room and she was not dressed appropriately and she didn’t really have the confidence. And she was a woman and she was blond and she was coming from Texas. So, um, when you’re stepping into a. And most of the partners were men. So you can understand the transition was not easy. Um, that was one of my success stories because she became such a powerhouse and embody that, that mentality of not only being a partner, but being a leader in that partner room. So it was, it was a very interesting transformation. It was an overnight transformation. We started with the confidence level and with mentality, and we took baby steps until we got where we needed to be. But it was an amazing transformation. I, I also coach others that transition from millionaires to billionaires.

Lori Dobrin: And that’s a bracket that, um, for some people be like, okay, what do I need that transition? You do, you do because it’s a different mental game. It’s a different, um, mentality. It’s a different wardrobe, it’s a different authority and it’s just a different energy altogether. And it’s important to understand how that is done because, um, you’re stepping into a completely different sandbox and you want to be noticed and you want to be, and you want to fit in it and don’t have a lack of confidence. Like I know plenty of millionaires that, um, they don’t like hanging out with billionaires because they’re not confident enough. And I know it sounds really crazy for us to say that, but, and for our listeners be like, oh, I wish I had that problem. Well, it’s a real problem. Believe it or not. It’s a real problem. It’s the same problem when you go from six figures to seven figures, it’s the same exact problem. It’s like, how do I show up? So I look like I know who I am and being validated instantly. My credibility is there without me chasing it.

Lee Kantor: Do you find that, um, no matter the level, it sounds like that this kind of there’s a form of maybe imposter syndrome that creeps into people’s mind, either that they feel like they don’t belong or they’re not worthy of belonging, and maybe it even sabotages their ability to move on.

Lori Dobrin: Mhm. Um. Everybody’s sabotaging something in themselves. And we all do at a level of we don’t even understand. And that’s a work that you really need to do with yourself and become aware of it. Sabotaging is a real thing on all levels of existence. And it comes from different angles. Their insecurities, their traumas, their energy blocks, their, uh, self-beliefs. Whatever you tell yourself every day is the way you go to sleep is the way you wake up is it’s the voices most of the time are the voices around you, from your parents, from your siblings, from your best friends, from your network that, um, you start believing in whatever everybody else is says, and you don’t pay attention to your inner voice of what you say and what you want and what you believe in. And sabotaging is a very real thing. And we’re all experiencing. You just have to become aware of it and kill it.

Lee Kantor: And is that I mean, I know that isn’t the focus of what you do, but it sounds like what you do kind of can alleviate some of that in individuals like you. You make them aware of it and give them kind of a direction and path to kind of get beyond it.

Lori Dobrin: It’s not a focus of what I do, but it is a part of what I do. So I’m very animate on that and I spot that in my clients, um, right from the beginning. And sometimes it cripples in the middle, you know, um, people not, it’s not enough that people around you are sabotaging you and sometimes in good intentions, um, we do it ourselves and I have to, I also am aware of self beliefs and, and plan implantations that are done either by social media, either by political events, either by my next door neighbor, either by my mother or my sister. So there’s always implement implementation of thoughts, right? And that can bring your confidence up or that can lower down your confidence and your even your drive for whatever you want to do or whatever your vision is. So a part of my work is spotting those and eliminate them.

Lee Kantor: Right. But you have to bring it to the forefront so they can become right.

Lori Dobrin: Absolutely.

Lee Kantor: Because otherwise it just kind of creeps in. It’s like a cancer.

Lori Dobrin: It is, it is. And it’s, and it’s really, it’s really sad to see how people do it all day long. And, um, if they don’t pay attention and they don’t have the awareness of it, they become a product of other people’s plans and, and ideas and limitations and they become, and it becomes them. It really becomes them. And I see it all day long. I, it’s funny because I have returning clients, they come to me, it’s like, I just don’t know what to believe anymore. And I don’t know how forget about I don’t know how to show up. I just don’t trust that’s even important anymore. So you see, that’s a, that’s a, that’s a self-sabotage right there. Right when you start doubting and you don’t see the importance of things. That means you’re leaning in, you forgot what you’re driving for, you forgot your destination. And all of a sudden you, you decided to stop your car and say, you know what? It’s not relevant for me to do this anymore. I’m gonna take the bus.

Lee Kantor: Right? You lose your true north. You forget. You forget your why.

Lori Dobrin: You forget your why and you forget and you lose your drive. And then you let other stuff cripple in. And the doubt comes in, which is, you know, that’s our worst enemy. And, um, and you’re, and you’re losing your, your energy for it. You’re like, why am I doing this to begin with?

Lee Kantor: Do you work primarily kind of one on one or in group sessions, or do companies hire you to work with the C-suite? Like, how do you deliver your services?

Lori Dobrin: I do pretty much all the above. So I have some one on one clients, but I’m leading right now with the group. I’m actually starting a group, which is going to be a six month group that, um, I believe will be more beneficial than I used to have a three month program. And I don’t think that’s enough. So six months program, it’s definitely a benefit for my clients because they’re going through so many different stages. And um, yes, there is the possibility to work with me one on one. I do those VIP days, which I really love because they’re, they’re, they’re getting all this knowledge and they’re working on things. And then all of a sudden they need one day with me to put everything together. So I love those. I think they’re so good for, for my clients. And not everybody is also in a stage of building. People are like, I know exactly what I want. How do I get there? I need a whole full day with you, right? And that’s all they need. And I respect that. They don’t need to be in a system for six months. Um, I developed, uh, recently a program that I’m speaking actually at, uh, C-suite level. And I introduced this concept of the perfect suit.

Lori Dobrin: It’s a fun project that I just, that I just partner up with a designer and we created those amazing suits that are not, they’re boxy looking, horrible fabric that people confuse you with the waiter or with the maitre d or with the CEO. We don’t they don’t know which one is which. Um, are those really cool suits? And I started with women for now that they’re feminine, they’re, they’re powerful. They’re somewhat sexy. They’re really boost up a confidence. They hide their imperfections. It’s made to measure. It’s one of those things. Amazing fabric. Great tailoring. Like, I’m so proud of it because I was looking for this for a very long time, and I could only find it in Loro Piana or Dior, but it was nothing that somebody can, um, buy in every color and a couple of styles because, you know, they get really expensive. And I wanted to do something more affordable. I would say that could give you a great quality, a great tailoring. And also you can buy multiple colors and styles because you can afford it. So I’m very happy with that one. But yes, so yes, C suites are great because it turns into a workshop for the audience, not so much into a coaching.

Lee Kantor: So if somebody wants to learn more, get on your calendar. Uh, is there a website? What’s the best way to connect?

Lori Dobrin: Yes, it would be my website and my email. That is the best way to connect And, um, then we can schedule a call from there. I just need to understand what they, they want to achieve and what their desires and their needs are. And then we’ll take it from there.

Lee Kantor: And the website is arrangemoi, arrangemoi.com.

Lori Dobrin: Correct?

Lee Kantor: Well, Laurie.

Lori Dobrin: And my email is lori@arrangemoi.com.

Lee Kantor: Great. Well, Laurie, thank you so much for sharing your story today. You’re doing such important work, and we appreciate you.

Lori Dobrin: I thank you so much for you bringing this to the to the front, front and, uh, and making people aware of how important this is.

Lee Kantor: Well, uh, thank you. And this is Lee Kantor. We’ll see you all next time on High Velocity Radio.