In 2009, Nicole Mahoney founded Break the Ice Media, a Rochester, NY marketing communications agency focused on the travel and tourism industry. Whether it’s a destination adding to the economic impact of their community, an attraction enhancing the visitor experience, or a business creating jobs for the travel & tourism industry – Break The Ice Media helps their clients create impact!
As CEO, Nicole is responsible for working with clients to understand their marketing needs, developing strategic marketing plans and leading a team of professionals to execute those plans. Her dedication to the tourism industry keeps her team informed on current trends and best practices, regularly attending tourism conferences and travel shows.
In 2016, Nicole launched the weekly podcast Destination on the Left, interviewing tourism professionals from around the globe on creativity and collaboration in the industry. In 2019, she introduced the Destination on the Left Virtual Summit for tourism marketing featuring presentations from previous podcast guests in a new and innovative format. Nicole was recognized as 2019 small business-person of the year by the Small Business Council of Rochester.
Connect with Nicole on LinkedIn and follow Break the Ice Media on Facebook.
