Desiree Scales Interviews Carlton Smith About Search Engine Optimization

High Velocity Radio

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Carlton Smith

Carlton Smith has been focused solely on web since 2000, and has been an internet marketing consultant since 2007.

Internet Consultant to businesses in Alabama, Colorado, Florida, Georgia, & New Jersey, and Tennessee
Director of E-Commerce, International Expeditions
Senior Editor, Search Engine Optimization, Time Inc.
Travel Editor, Time Inc.
Concept Writer & Editor, Hecklers.com (RIP), Birmingham, AL
Senior Editor, Vulcan Publications
Stringer and Fact-Checker, The Sunday Times, London, UK
Arts & Entertainment Editor, Vail Trail (RIP), Vail, CO

Exceeded web-enabled revenue by 30% and online bookings by 34% in 2013 with aggressive strategy of SEO, SEM, PPC, and Emarketing
Increased organic search referrals by 20%, leading SEO campaign leveraging custom web content from freelance writers.
Exceeded organic search traffic +19% in FY12 with aggressive SEO campaign.
Launched and project managed Drupal website redesign, hiring external vendors and project managing.
Launched online travel portal aggregating content from Southern Living, Sunset, Coastal Living, Cottage Living, and Southern Accents magazines.
Led advertising partnership with travel portal website, 10Best.com.
Member of team that won: Society of American Travel Writers Lowell Thomas Award; SouthernLiving.com “Byways of the South” web-exclusive feature, 2007 and Honored with the Webby Awards Honorable Mention—“Best Site Redesign” SouthernLiving.com, 2006