We opened today’s show withÂ I-Business Network CEO Gary Feldman and Global Sales Director Lesley Dubin describing exactly How The Cloud Is Changing Business . . .
A pioneer in the ASP market, Gary Feldman formed I-Business Network in 1999 as an outsourcedÂ application hosting service focusing on mid-market ERP systems. Â Landed first ASP agreement with SageÂ Software (State of the Art), Advanced Software Development Company and SAP Americas (for SAPÂ Business One). Â Gary drove I-BN to innovate ERP deployment through the use of pre-configuredÂ databases with rapid deployment and predictable subscription fee pricing.Â Leads the constant upgrade of technology and services for Cloud/Application Service Provider (ASP)Â services.
One of the first ASP’s in space to provide virtualized services and cloud computing to midmarket and was recognized by Dell. Â Successfully developed tools and techniques for automation of both technical and ERP provisioning for SAP Business One and Sage MAS Online to reduce total cost ofÂ ownership through cloud computing. Â Â Former executive with Accenture, CPA and CIO for mid-market company. Â Began career as a CPAÂ specializing in audit and accounting information systems with BDO Seidman and founded consultingÂ practice with regional CPA firm.
Lesley Dubin is the Director of Global Sales and Marketing for I-Business Network responsible for newÂ client acquisition. Â Responsibilities include both direct ERP sales to small to mid-size business and cloudÂ services through our channel of solution partners and extended business members.Â Formerly a District Sales Manager with Microsoft, Lesley was responsible for creation and rollout ofÂ programs for Microsoft Dynamics business partners representing NAV, GP, AX and Solomon. Â AdditionalÂ responsibilities included improving brand awareness, program development, training and certificationÂ and other similar programs designed to increase the productivity and efficiency of the ERP sales channel.
We wrapped the show with Orange SMS Consulting’s Les Adkins sharing Â tips for howÂ to cut through the noise of all the Social Media and Social Media Marketing that is out there rightÂ now — and describing what Social Strategy is, and why your business needs one.
Les Adkins is the founder and CEO of Orange SMS Consulting, an organization that helps companies andÂ organizations integrate social media strategies that follow their corporate or organizational objectives using aÂ methodology called POST-People, Objective, Strategy, Technology.
His organization provides several tools and services to their clients to create a unique Social Media Strategy for theÂ individual organization.The mission of Orange SMS is to help integrate Social Media into an organization making itÂ Productive, Relevant and Fun; Helping Businesses connect and build a relationship with their employees,Â customers, vendors and prospects; to affect change and promote brand awareness.
Prior to forming Orange SMS, Les Adkins spent 25 years in the sales industry selling and training teams andÂ customers successfully in technology, business services, entertainment, marketing and advertising. Â He has createdÂ revenue in excess of over 250 million for organizations, created additional revenue streams for organizations andÂ has been a consistent leader in the industries he has worked with.Â In the last 7 years he has been working closely with Social Media Experts and developing Social Media StrategiesÂ integrating them into programs that are designed around relational onboarding, employee communication, customer relationships, learning, branding and improving the bottom line. All of the programs work on buildingÂ trust with your audience to achieve your objectives.
Les Adkins has been called by his colleagues a thought leader in Social Networking, Social Learning and SocialÂ Media and â€œgetâ€™s itâ€ in understanding how Social Networking is changing how companies do Business. Â Les Adkins is an international consultant, speaker, author and trainer sharing his knowledge of how Social Media isÂ changing the world in which we live.
Orange SMS and partners work with Fortune 100 companies such as NetApp their clients have included Oracle,Â MTV, Adobe, GE and many more.Â Â He has an MBA with a Global Management emphasis and has been certified in HBDI (Herman Brain DominanceÂ Instrument) Whole Brain Approach; a way to determine someoneâ€™s thinking process and understand your own toÂ transform business and technology.
He is a Dale Carnegie Sales and Leadership graduate and also has several otherÂ certifications in sales, SPIN Selling, Consultative Selling, Guerilla Warfare and Elite Consulting through Total InterÂ Action in Australia. Â You can read his blog (mysylbert.com/your-social-media-blog/) Â Follow on Twitter @mysylbert or connect onÂ LinkedIn http://www.linkedin.com/in/lesadkins .