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Dave Robinett spent 18 years at Sprint before developing #250 – A Speed Dial To Your Business! #250 replaces hard-to-remember 800#s in direct response advertising, which generates higher response levels.
Dave holds an MBA in Marketing from Vanderbilt University.
Connect with Dave on LinkedIn and follow #250 on Twitter.
What You’ll Learn in This Episode
- How to own your category in your city
- The fallacy of unique 800#s for tracking/attribution
- “Google is bad” = competitive clutter, lost sales, price-shopping
