Casey Stubbs with Trading Strategy Guides

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. You guys, this is going to be a marvelous conversation. Please join me in welcoming to the broadcast with trading strategy guides. Mr. Casey Stubbs. How are you, man?

Casey Stubbs: [00:00:36] I’m good. Stone How are you doing today?

Stone Payton: [00:00:38] I am doing well. Really been looking forward to this conversation and I’ve got a ton of questions. I realize we won’t get to them all, but I think maybe a good place to start is if you could share with us Mission purpose. What are you and your team really out there trying to do for folks, ma’am?

Casey Stubbs: [00:00:57] So we focus on teaching people how to trade the financial markets. And so our mission is to help traders learn how to make cash flow every week from the markets.

Stone Payton: [00:01:10] How in the world did you get involved? Did you get into this line of work? What’s what’s the back story?

Casey Stubbs: [00:01:19] So it’s a pretty cool back story. And, you know, it started out many, many, many years ago. I I’m not that old. I’m 46. But when I was a kid in the nineties, eighties and nineties, my Aunt Mary, she worked for Intel and she was involved in computers and that was really new back then. And she would bring home computer parts and teach us how to teach me and my brothers and sisters how to build computers, take them apart. And so she taught us a lot about computers, which was really cool because they were all brand new back then. And my dad was a stock guy. He would do investments, but he was older, you know, and older guy. He’s my dad, obviously. And so he didn’t know anything about computers. And he realized that trading and online stock purchases was going online for the very first time ever and he needed to get a computer. And so he asked me to help him get set up. And so I did. I taught him about computers. And in the process he taught me about stocks. And that’s how I got started.

Stone Payton: [00:02:32] So I’ve I guess I’m of the opinion or maybe it’s more fair to say assumption. I’m under the impression that to to to trade and trade effectively, you got to have a little different mindset maybe than the than the average bear. Is that accurate? And if so, could you speak to that a little bit?

Casey Stubbs: [00:02:54] So that’s a really good point. Stone And I think you hit it right on the head when you said a different mindset, and that’s for trading, but it’s also for anything in life, right? Most people don’t hit high performance levels no matter what they do. And so trading is something that really puts people to the test because it puts their money, you know, it involves their money. So they’re going to find out if they have what it takes really quickly. But yeah, you’ve got to have the mindset of. You need to do what it takes to learn how to do this successfully and not just shoot from the hip.

Stone Payton: [00:03:30] And money, I guess, is such an emotionally charged thing for for so many of us. So when you get the the ups and the downs and treating the ups properly and overcoming the the downs and the and the barriers, any insights you can offer to us on that front? I’m sure it would be more than welcome.

Casey Stubbs: [00:03:53] So money is really emotional and we’re human beings are emotional people, and you can’t just stuff it in because if you just stuff in your emotions and. And you hold it in, You hold it in, you hold it in. It’s eventually going to blow up, Right? Have you ever experienced that stone?

Stone Payton: [00:04:10] Uh huh.

Casey Stubbs: [00:04:11] Yes. Yeah, it happens. So we can’t we can’t do that as a trader. Because if we hold in all of our emotions and then all of a sudden it’s going to just come out and that’s going to result in our losing all of our money because we’re just going to act crazy. So we have to learn how to process those. And what I do to do that is I have what I call a daily system for high performance and consistency, because as a human being, we have a lot of different systems. We’ve got a mind spirit, body. We’ve got to take care of all those systems, right? So my I have a seven point system and it starts with a daily routine which involves reading, prayer, meditation, exercise, planning, nutrition and hydration. And that’s just step one before I even get to the charts. But just doing that, I got to take care of my whole body, my whole mind, everything. And so just doing that process helps me stay consistent. So we have to focus on being high performance and also consistent. Not much different than an athlete or anyone that’s doing high performance activities.

Stone Payton: [00:05:14] Yeah, no, it makes perfect sense. So are you finding that there are some patterns or some common characteristics among the people who are drawn to your work? Want to tap into what you’re doing, want to learn from you, and pursue this path.

Casey Stubbs: [00:05:31] Oh, man. So. So let me just make sure I’m clarifying the question. So you’re saying is there any certain characteristics that attract people to the financial markets? Is that kind of what you ask?

Stone Payton: [00:05:45] Well, yeah, that and to you and your work specifically, like, you know, like some of us, like in the consulting profession, sometimes we find it, you know, if we just work with redheaded firm and that’s our niche, you know, like as a. Yeah.

Casey Stubbs: [00:05:58] Okay, got it. Yeah. So is there a certain type of person? So the first type of people that are attracted to financial markets and this is not really a good thing, but it’s people that have some financial pain and they want to turn it around quickly. Right? So they like heard about this guy who made a lot of money in the market or they got a hot tip, right? So they’re like, oh, I need money, so I need to go to the markets and try to get money. Well, that kind of person is going to fail ten out of ten times because they have the wrong mindset, right? They’re thinking of solving a financial problem with the markets. And in order to solve a financial problem, you’ve got to work. That’s the secret. You got to solve the problem. And you can’t treat the markets like a slot machine because you’re going to get the same results. So that’s generally a good percentage of the people that come to us. And so I have to set them straight right from day one. It’s like, if that’s you, please don’t continue because you’re not going to make it.

Stone Payton: [00:06:59] I can hear it in your voice. You obviously enjoy the work. It must be incredibly rewarding to help people kind of crack the code on this and have a fulfilling experience doing it. What are you enjoying the most?

Casey Stubbs: [00:07:17] Yeah, So that’s a great question again. Stone Thank you for, for asking. But yeah, I do enjoy seeing people get success. And I think the greatest thing about it is. Letting people understand that this is going to be difficult and not shying away from it. Right. So, yeah, this is going to be really hard, but we’re going to do this and we’re going to see you do it. So I love seeing people do things that are really hard and then have success over that because doing things that are really tough, that’s not what the average person does. And so that’s kind of cool.

Stone Payton: [00:07:54] So so how does the whole sales and marketing thing work for a guy like you, a practice like yours? Like how do you get the new the new business, the new clients?

Casey Stubbs: [00:08:04] Well, you know, I. I got really fortunate right in the beginning of of this business that I started way back in 2009. I started a website. And usually when you start a website, nothing happens. But in my case, the markets were really down at that point. I was trading stocks, but I was also working. And so it was too out right after 2008 and I was a construction worker and everything went just there was no work. So I got laid off and I had to figure out what to do. So I built a website and then people started reading the content on there and I started getting a lot of traffic. And so that’s kind of how it started as far as getting the leads. I was just teaching people what I knew and people just started coming. And so that system of getting traffic hasn’t changed. I just continue to update my content on my website and people come to learn about trading, learn about what’s happening in the markets.

Stone Payton: [00:09:06] And you have the website. You’ve also written a book, if I remember my show notes, right, The ultimate Harmonic pattern strategy book, if I got that right.

Casey Stubbs: [00:09:17] Yeah, yeah, that’s correct. I have a website and I’ve written a book and you know, that’s all part of putting out good content to help people get educated because you got to get educated to learn how to be successful in the markets.

Stone Payton: [00:09:31] So what was that experience like? Did parts of the book come together really easily and other parts a real struggle or what? Yeah. What was it like getting that thing committed to paper and out there into the marketplace?

Casey Stubbs: [00:09:45] Well. Stone That’s a really cool question. And have you interviewed authors before? I’m sure you have, right?

Stone Payton: [00:09:51] Yeah.

Casey Stubbs: [00:09:52] Yeah. You probably have heard a lot of different stories about how people launch their book. Well, mine is really unique. Maybe not, but for me it was pretty shocking. So I’m a podcast host and one of my guests was very good at writing books. And so he challenges people to do like a 60 day or a 30 day book challenge. And so he’s like, Yeah, I challenge these people to write books really fast. And so I was like, okay, I’m in. And so I was he, you know, I had a conversation with a guy and he motivated me. And so I left and I immediately did it. And the cool thing is I had a lot of the content on my website, and so I just pulled it up, threw it together, and had that book out in like 30 days. Wow.

Stone Payton: [00:10:40] You know, I have heard of that concept. I feel like I’ve even maybe tripped over a website or two that talks about that, but I’ve not interviewed that person or that outfit, so I don’t know, maybe offline you can get me connected with them because I think that would be a fascinating interview to learn how they coach people through that. I can tell you, you know, my business partner, Lee Kantor and I, we’ve been we’ve been doing this for for a while. We I think August was our 18th year and probably for about the last five or six a couple of times a year, we’ll pick up a like a client as like a business consultant or something like that, and they want to get a book out. And we, we have coached them to, to use the, the recording software to sort of talk a book, get it transcribed and then get some help turning that transcript into a manuscript. So that’s that’s a strategy that’s worked for some folks, you know, helping them get something, actually pulling the trigger and getting it out there.

Casey Stubbs: [00:11:38] Yeah, that’s that. So I’m actually doing another one. And this one I’ve been working on for quite some time. It’s going to be release sometime next year, but that’s kind of what I’m doing for this one because the first one was quick. Now I want to make sure I really go into detail and teach everything I know in one book.

Stone Payton: [00:11:56] Wow. So tell us more about this podcast. It sounds like maybe it’s it’s it’s an interview format, or at least that’s one of the ways that you use the the platform. Tell us about this podcast.

Casey Stubbs: [00:12:07] I it’s called How to Trade It How to Trade It podcast by Casey Stubbs and I interview expert traders. And so it’s kind of like just for me to meet amazing people and to. Learn from the best, right? And then at the same time, it’s beneficial to my audience. And I’ve had some amazing experiences through the podcast, like I got a book published, right. And another experience as a guy invited me to a trading conference and paid for my ticket to go, and it was a $10,000 person ticket on the British Virgin Islands at a special resort. And he just invited me and said, Hey, I’ll cover your ticket. I’m like, okay, cool. Plus all the knowledge I get. It’s awesome. Being a podcast host is the best.

Stone Payton: [00:12:59] Oh, you learn a ton and you get to meet so many fascinating people who, you know, almost invariably they’re there, they’re bright, they’re passionate about what they’re doing. And I’m talking lifelong relationships that you forge with people because you’re having these genuine, authentic, substantive conversations about their work and the why behind it and where they’re taking it and what they’ve learned from it. I mean, I know I’m biased because I’m in the business of helping business people create and execute on these things. But man, I just it’s been a marvelous experience for me. I love the just if nothing else, just the relationships that you’re able to cultivate through this platform.

Casey Stubbs: [00:13:41] Yeah, it’s the networking and sometimes you get deals, but I like to do deals with my friends. But you know, I’ve had six, seven figure deals happen through people just who I’ve interviewed. So it’s really awesome.

Stone Payton: [00:13:52] Wow. So have you found that either through the relationships you’re cultivating there or through the education and content marketing or the execution of the work, have you found that that you have come across people and done any kind of like collaboration, joint venture kind of work? You found some ways to work and play together beyond that immediate thing that you’re doing with him.

Casey Stubbs: [00:14:19] So sometimes we’ll get together and then we’ll plan an event together, which if I feel the synergy and we just have a good relationship, sometimes we’ll plan it right then and there, and sometimes it takes a long time to develop. I’m doing a joint training where we’re teaching market principles with someone that I met over ten years ago and we recently reconnected on a podcast interview and now we’re doing a joint training together. And so you never know how long those relationships will develop and how they go. But business of good part of business is number one, to creating a good product and service that solves a problem. And number two, maintaining great relationships with other business people.

Stone Payton: [00:15:05] I saw in my notes that you are a U.S. Army veteran. Have you found that that being a veteran, that experience has had any impact on the way you choose to conduct yourself or the way you choose to recruit and develop and retain team mate team members? Has it had some sort of impact on your professional life?

Casey Stubbs: [00:15:32] Stone. I think that it has a great impact because you’re pretty young when you join. At least I was I was like 18, right? So, yeah, you know, you’re still pretty pretty fresh at that point. And so a lot of the principles and things that I learned there really helped me out in business, like just right from the very beginning and basic training that is really tough and you’ve got to work hard and you’ve got to push yourself to your limit. So great. A great thing is always get out of your comfort zone and always push yourself to your limit. Those are things you learn in basic training and you can go a lot farther than you think. You can just keep moving forward. If you can remember that in anything that you’re doing, it’s going to it’s going to give you positive results.

Stone Payton: [00:16:19] All right, man. Let’s make sure that our listeners have an easy path to tap into your work, maybe connect with you, have a substantive conversation with you or someone on your team. So whatever you feel like is appropriate, whether it’s LinkedIn website, I want to make sure they can get their hands on this book. I want them to be able to access the podcast, so let’s leave them with some coordinates here before we wrap.

Casey Stubbs: [00:16:43] Yeah, that’s great. And I like to connect with with anyone that enjoyed the conversation. If you want to learn some stuff about trading, that’s great. If you’re interested in learning more about business, that’s cool too. Or if you just want to send me a note that’s even cooler. But. But you can find out everything about me at my website. Trading Strategy Guides dot com forward slash podcast. And there I have a special trading guide for people for free if they’re interested in learning some things about trading. That’s trading strategy guides dot com forward slash podcast.

Stone Payton: [00:17:17] Well Casey, it has been an absolute delight having you on the show this afternoon. Thank you so much for investing the time and energy to to visit with us and keep up the good work man. You’re doing important work there and we sincerely appreciate you, man.

Casey Stubbs: [00:17:33] Thanks, Don. I appreciate the opportunity. And it was a great interview. Thank you so much.

Stone Payton: [00:17:38] Absolutely. My pleasure. All right. Until next time, this is Stone Payton for our guest today with trading strategy guides Mr. Casey Stubbs and everyone here at the Business RadioX family saying we’ll see you in the fast lane.