Rosie Arias is the Founder and Creative Director behind Whimsical Charm, a line of uniquely designed baby blankets, robes, and gifts designed for families who desire to provide their children with warmth, comfort, and style.
Proudly made in the USA, my love and passion is inserted into every item emulating the same comfort provided by a loving parent.
Looking back, I’m so grateful for how much my parents contributed to where I am today. My mom taught me how to sew, but she taught me how the details behind her work defined her technique. My father was always an entrepreneur, so there was no question in my mind that one day I would grow up to become my own boss.
Having the opportunity to travel to Mexico, since I was five years old, I was exposed to the truth behind the less fortunate across the border. As a business owner it was imperative that I collaborate with organizations at the US-Mexico border to provide blankets to children in need.
Additionally, growing up in one of the most highly underserved communities with the highest poverty level and highly infested gang related cities, taught me how teenagers without the proper guidance can easily gear in the wrong direction. Once again this was another reality I wanted to improve. Whimsical Charm has allowed me the opportunity to empower youth in underserved communities by providing them with entrepreneurial skills and the training they need in order to succeed in the world of fashion.
My life experiences, including being a single mom, have shaped my business to what it is now. Whimsical Charm is more than just a product. It is a brand with a purpose and I will continue to strive to keep the world warm one baby at a time while empowering our future generation to reach for their dreams.
Connect with Rosie on LinkedIn and follow Whimsical Charm on Facebook and Twitter.
