Jeremy LaDuke With Epic Nine Marketing and Climb Club

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. It is my pleasure to bring this guest on today. We’re going to have a really cool discussion. By the way, just some insight. We may actually talk about AI today, which could be fun. Jeremy LaDuke, who is the founder and CEO of Epic Nine Marketing and Climb Club. Jeremy, welcome to the show.

Jeremy LaDuke: Thanks for having me on, Trisha.

Trisha Stetzel: I’m so excited. You and I spoke a few weeks ago, and I knew that you would be, like, the perfect guy to come on and talk about all of these things that you’ve been doing. So first introduce us to Jeremy. Tell us about yourself.

Jeremy LaDuke: Yeah. So, um, Actually born in Texas. I claim I’m a Texan when I need to. Um, but my family moved. I was probably one month old when we. They hauled me up to Tennessee. Um, so, uh, Tennessee, uh, you know, has been home for for most of my life. Um, right here in the foothills of the Smoky Mountains, where we got the great great Smoky Mountain National Park in our backyard. So it’s a great place to be over here. Um, but, uh, started Epic Nine, um, close to 11 years ago. Uh, will be turning 11 this April. And so I’ve been doing that, uh, had a kind of a freelance side hustle background in design and web development. And, uh, when I had a shift in career, that was the thing I had to lean, lean on. And so, um, jumped out and started Epic Nine and, um, really, uh, started doing it with a passion to help, um, uh, local businesses, small businesses, um, thrive, uh, because what I saw a lot of time in our own community was a business would come along and they would have a great product or a great service, but they just didn’t know how to tell their story in a way that that was worthy of the thing that they were doing.

Trisha Stetzel: Yeah. So happy 11th birthday, that is. Thank you. Amazing. Uh, you probably know as well as I that being around for 11 years in business is takes work. Yeah, absolutely.

Speaker4: It takes work. Uh, all right.

Trisha Stetzel: So we’re going to talk about Epic Nine a lot today. But I’d like to jump into Climb Club. Can you tell me what that is. Yeah.

Jeremy LaDuke: So um, I’ll rewind until back to, um, early last year. Um, I published a book called climb, and it is a pretty much kind of a DIY, uh, tool for local businesses to help them manage their marketing and really and wrap their hands around what they need to be doing, how much money they need to be spending, all of those details that you just don’t know. When you’re starting a business, you just you’re not, um, no one’s there to tell you, hey, this is how you do this thing. Um, and there’s 1001 opinions on the internet, and most of them don’t apply really well to local businesses. Um, so that was that’s the book climb. Um, then, uh, decided, hey, we can take a lot of the material that’s in here, build it into courses, build it into resources. Um, we have video courses, um, step by step instructions for people to, um, do the things that that can really help their small business get off the ground with their marketing. Um, and we decided to create an online community that’s kind of based around local businesses, um, doing their own marketing, but also helping each other. So Climb Club is really an online community with resources, but also a weekly mastermind where you can come and you can talk to other local business owners and figure out, hey, this is what I’m trying to do. Do you have any ideas? What what have you tried? What’s worked for you? So it’s a great way to get and give advice and, um, hear from people that are going through the same things you’re going through.

Trisha Stetzel: Oh, that is amazing. Marketing is such a scary thing for small business owners, right? Because we most of us get into business because we love something and we’re really good at something. And for the most part, marketing is not one of them.

Jeremy LaDuke: Well, and that’s the that’s the thing. Like most, most small business owners, you’re good at the thing you’re doing or you’re passionate about that thing. And and so you start doing business and you look out across everybody else that’s doing business and you say, hey, what are they doing? Can I, can I copy them in terms of marketing? And that’s probably one of the worst things you can do, because, um, if you do the if you do the thing that everybody else is doing, you’re not going to stand out. And the reality is, most local businesses aren’t doing their marketing super well, especially their branding. They’re they they play it safe a lot. And so they, they, they miss a lot of opportunity to be distinct to to be the, the memorable brand. I always tell people your marketing is supposed to do one thing and that is make memories. It’s supposed to. It’s supposed to stick in people’s memories, and if it’s not doing that, then it’s most likely wasting your money. So, um, a lot of business owners starting a business in general is is scary. And so when it comes to marketing, you kind of look across and say, okay, what’s everybody else doing? I’ll play it safe and do it looks like it’s working for them. I’ll do it for me too.

Trisha Stetzel: Mhm. Yeah. And because we don’t know right. We don’t know what we don’t know. So congratulations on the book. Where can we find the book Jeremy.

Jeremy LaDuke: Yeah. So I encourage people to go to the climb guide and there’s links to everything there. If you have an Amazon card like a gift card, use that money. Go buy it on Amazon. If you’re using cash out of your out of your own wallet, I encourage you to go to bookshop.org. Um, because bookshop.org actually supports local business local bookstores, so you can actually choose a local bookstore in your neighborhood, and the part of the proceeds from your purchase will go to that store.

Trisha Stetzel: Very cool. Bookshop.org I have to remember that one. I didn’t know about that. Thank you. All right, so the book is out there, the climb. Uh, also, you’re doing these fireside chats, right? Uh. Can you.

Jeremy LaDuke: Yeah. Yeah, yeah. So so, um, Marketing Trailblazers is a podcast we started. Um, and what we try to do is bring on CMOs and marketing directors that are doing some interesting things. And so we’ve had, um, everybody from the, uh, the marketing director for UT Athletics, uh, that was a that was a really cool, uh, the University of Tennessee. Uh, not Texas. Sorry. Um. Uh, yeah. Um, uh, that was, uh, a cool conversation, but we’ve also spoke with, um, the marketing director for Savannah Bananas. Um, that’s a fascinating organization and super fun. I don’t know if you’re familiar with them, but they are the they’re it’s a baseball team, but they’re just very quirky. It’s almost like a theater performance at every game. And so, um, but they they’re on a world tour right now, and, and it’s kind of like, if you can think of the Harlem Globetrotters meets baseball, and then you throw in some, like, rock n roll to it. Um, that’s that’s kind of that’s kind of the mix.

Trisha Stetzel: So you said Savannah bananas, and I’m totally interested. I’m like, what? Yeah.

Jeremy LaDuke: Yeah, it’s it’s a yeah, it’s a fascinating, um, uh, idea.

Trisha Stetzel: Uh, so I want to tie this all back into something that you said earlier, which is we shouldn’t be playing it safe with our branding. So you talk about Savannah bananas. That’s definitely not safe, right? That’s pretty out there. And how fun is that? So can you talk about the risks to a business owner playing it safe with their branding and what we truly should be doing? I know you said don’t copy everyone else, but what are the other risks and what should we truly be doing as business owners when it comes to branding?

Jeremy LaDuke: So branding is one of those things that you it’s one of the first things you have to do to start a business. You have to find a name. You have to, you know, create some sort of visual logo. Um, and it’s it’s either going to make all your other marketing easier or harder. Um, and unfortunately, a lot of business owners, you know, know no fault of their own. It’s just again, marketing is not, uh, what, what you’re passionate about. Um, but They start off and they make their job. They make they make a hard job for future them. Right. And by by coming up with a boring name or a boring logo. Um, and so one of the things that I always encourage folks to do is look out, look out across, you know, look at your competition, look at the, the landscape. How can you how can you take a calculated risk, be different? Um, you know, if everybody if everybody in your town is, you know, um, you know, Jones Insurance and Fred’s plumbing and that sort of thing, how can you create a name that stands out and is a little bit more interesting? Um, it can be funny. It can just be it can be bold. It can. But something that that makes a connection with people, um, and and figure out how can you do that? You don’t necessarily want to, you know, bet the farm on something crazy. Crazy. But the the nice thing is the good news is, is that bar is set pretty low, so you don’t have to go crazy. Crazy. You can. You can go. You can just go a little bit crazy. Um, and, uh, and do something that’s different and that stands out.

Jeremy LaDuke: It’s going to feel risky. Right? But here’s the thing. It’s when I say that the the riskiest things to do is play it safe. You’re really not playing it safe by playing it safe. Right? You’re you’re it feels safe. But it’s a false sense of safety. Um, and the same. The same is on the reverse. It feels risky, but it’s really not. It’s one of the best things you can do for your business. Um, I think part of the fear, um, the thing that makes it feel risky is that when you’re starting a business, you think, all right, I don’t know if this is going to. I don’t know if this is going to be good. I don’t know if I’m going to make it. And you have all of these these anxieties and insecurities that, that are that just come with the territory. And so you don’t necessarily want to draw a lot of attention to yourself, right? Because, you know, if you’re going to fail, you’d rather fail. And no one, you know, you didn’t make a big splash. But when when you start out like that, you’re almost you’re you’re making it easier to fail. Right? And so if you, if you come out of the gates and you’ve got a strong brand, you’ve got a strong name, um, you know, jump out there and you know, if you’re going to do it, dive all in, right? Jump in with both feet and create a brand that stands out. And so it feels risky, but it’s it’s one of the safest things you can do for your branding and your marketing.

Trisha Stetzel: Well, and probably having a conversation with an expert like you, Jeremy, is very helpful. Right? So that we can sometimes as business owners, just get out of our own way, right. Uh, or even read your book, get some ideas from there, I’m assuming. So I’d like to kind of, um, shift into I because I think that it plays a role here in creating ideas. So number one, I there are a lot of tools when we say AI, we’re not just talking about the chat bots that everybody’s playing with right now. There are lots of tools out there in the AI space. So can you talk about how we might use as business owners AI to help with those ideas? When it comes to let’s talk about branding first and then we can slide into the marketing piece.

Jeremy LaDuke: Yeah. So we use it every day. Just full disclaimer there. Um, we we love it. And I think it for our industry, it has a lot of benefits. Um, but it’s really like a good, uh, a good brainstorm partner. Right? If you’re, if you’re thinking, hey, I need to I need to do something, I’m thinking about creating an event or making a campaign. And, you know, this is the theme. Can you help me come up with some ideas? Um, I just you just kind of have that conversation with it, and it’ll it’ll give you some stuff. Now, I would say 99.9% of the things that we get back from AI are not, like, packaged, ready to go. You know, the final product. They always need some tweaking. Um, and and a lot of time, it’s it’s a lot of back and forth between you get something before you get something that’s actually useful. Um, so I encourage you to just just try it, experiment with it. It’s not going to hurt anything at all. Um, and and if you can get get the pro version, if you’re looking to do something more creative. Um, I really encourage you to use Claude. Uh, Claude, um, is, uh, there’s there’s a few, um, uh, generative chat, uh, options out there. Chatgpt is the one that everybody knows. Claude is probably the second most popular, but it’s it’s writing style is a lot better, I feel, and it feels a lot more human.

Jeremy LaDuke: Um, and so if you’re looking to do anything creative, um, I would encourage you to do that. But it really the quality of response you get is, Um, dependent a lot on the quality of prompt that you give it. And so really think through and give it as many details that are pertinent to get the best outcome for you and that. And that takes some time. Sometimes, you know, that takes maybe, maybe, you know, five, ten, 15 minutes to sit down and create something that, that, uh, to create a prompt that is going to get you to where you want to go. Um, and, and, you know, typically it’ll give you some, some options and then you just, you start that process. It might be it might be something you can run with, or you might have to kind of scrap it and start from scratch. But, um, from the from the branding, the messaging, the um, um, uh, really the creative side, it’s it’s really if you’re, if you’re just kind of having that writer’s block and, or you’re maybe you’re just not very creative in general. It’s a great place to to go and get that process started.

Trisha Stetzel: I like that. So I heard two things. I is not taking your job away or your business away. Jeremy. Which is good, right? You’re actually using it. And I think that we all should be using it. And the second thing is, don’t be afraid to try something, right. Don’t be afraid to get out there and try something. Because if you’re not, your competition is. And they’re that further that much further ahead of you when it comes to that. And here’s my piece of advice don’t be lazy. Jeremy said you’re going to need to do some tweaks to the language that comes out of these things. Please don’t just copy and paste it straight into something because it’s not you. You need to put your own flavor on it, so don’t be lazy with the content that comes back out of these, um, these generative chatbots, right, that are giving you data. Um, let’s.

Jeremy LaDuke: Here’s the fascinating thing. Oh, sorry.

Trisha Stetzel: Yeah.

Jeremy LaDuke: No, I’m just gonna say the fascinating thing is, if you’ve got a body of work that of things that you’ve written, whether it’s emails or presentations or anything like that, if you’ve got if you’ve got some things that you’ve written in your voice, you can actually upload all of those. Um, both, uh, Claude and ChatGPT have what we call projects now, so you can upload all those PDFs or word docs or whatever, whatever those are in and say, hey, can. And this is where Claude really shines better than ChatGPT. You can say, please write. You know, whatever you want it to write. You can say, please write it in my voice, in this style. And it gets pretty dang close. Um, and so, so that that can be a big resource. But you, you have to have a good body of, of, um, text to, to feed it for that.

Trisha Stetzel: Yeah, absolutely. And for all of my recovering perfectionists out there, please don’t get in the weeds because you could spend hours and hours and hours playing with this tool, right?

Jeremy LaDuke: Yes. Yeah.

Trisha Stetzel: Yeah. So we have.

Jeremy LaDuke: To I will put this I’ll put this disclaimer on AI in general right now text is good because you can get in there and edit it and manipulate it really easily. Um, the images and the videos are they’re impressive, right? I mean, it’s it’s phenomenal what what I can do right now. But they’re not there yet. They’re not I hate when I see an AI picture or a graphic or video in people’s social posts, because it’s like, you can do better. Like it’s just it’s just lazy at this point. Like you’re it’s the it’s the hip thing to do right now, but it can be so much better because they don’t make an emotional connection with this. The images and the videos that AI is generating, they’re impressive, but they don’t. They don’t make a connection with us yet. Um, Volvo just put out a new ad, um, that’s targeted. It’s it’s not going to show in America. It’s, it’s for their Saudi Arabia audience. Um, but it’s all AI generated and it’s it’s impressive, but it’s like, doesn’t really make me want to do anything. It’s, it’s you can tell it’s AI, right? Until until we can’t tell that it’s. I, um, it’s not going to be worth using. And that’s the nice thing about the text, is that AI has has been able to create text that is almost, you know, it’s not perceptible that it’s actually AI writing that text. Right?

Trisha Stetzel: Yeah. Well, and we’ve been using it a bit longer than creating videos and doing images right with, with AI. Yeah. It’s going to be fascinating what happens next with AI because it’s not going anywhere. It’s not going anywhere. It’s just going to get bigger. So I do we won’t have time to dive into all nine elements of epic marketing, but I want to talk about that next before we go there. How can people connect with you, Jeremy? What’s the best way to find you? They want to have a conversation. They’ve ordered your book because they’re going to do that. Uh, and they want to take this to the next step. How do they find you?

Jeremy LaDuke: Um, email is. I mean, feel free to shoot me an email. Jeremy at Epic Nine. That’s all spelled out. Epic n I n e.com. Um, or find me on LinkedIn. Um, I love to connect with folks on LinkedIn. Um, just kind of see what see what you’re doing. Um, so either those are probably the two best ways.

Trisha Stetzel: Okay. Fantastic. I’ll put that in the show notes as well. So for those of you who are at your computer listening, you can just point and click. If you’re just listening, then you’ll need to take a note so that you can connect with Jeremy after the show. Let’s dive into the nine elements of Epic Marketing. We don’t have time to touch on everything, so if you’ll just give us the gist and then maybe 1 or 2 points from there that you’d really like to pull out today.

Jeremy LaDuke: Yeah. So, um, and just a little pitch, we’ve got the full nine elements course on Climb Club, so if anybody’s really interested and wants to learn more. But, um, in reality these could have been ten elements. It could have been eight elements. We picked nine because it kind of went with our with our brand. But it’s really just a helpful way to kind of put these ideas in buckets and help you get to a good marketing plan and a, and a good marketing outcome. So, um, we start with goals. And that’s probably the most one of the most important things that, um, a business can really figure out. You wouldn’t believe how many businesses of all sizes come in to meet with us and say, hey, what are you what’s your goal? What are you trying to achieve? And most of the time it’s like, well, we want to make more money. We want to we want more customers. It’s like, all right, do you have something a little more refined than that? And so what we wind up doing a lot is helping clients just kind of figure out and refine what’s what’s that that measurable, you know, measurable, achievable. Uh, specific goal that, that they can, um, they can work towards. And so that’s really how you tell whether your marketing is working or not. Um, if you don’t have that goal, if you don’t know what you’re shooting for, um, then there’s no way to tell if it’s working.

Jeremy LaDuke: So goals are key. And then your investment, um, you’re going to have your time, your resources, your money. You’ve got to figure out what level of investment you can give. And, um, I would say for most, most small businesses across America, um, if you’re under that million dollar a year in revenue, mark you, you’re going to have more time than money. Um, and the money that you do have, you you need to use it yourself. You don’t need to pay an agency. You need to figure out how do you how do you maximize that money and use it yourself? Once you’ve got a budget of 2 to $3000 a month, then that that’s where you can maybe start talking to, um, an agency or someone that you can outsource or even hiring someone on. But before you get to that point, it’s it’s going to be frustrating for you to go out and find someone, um, because you’re, you’re either going to not get much or you’re going to get what you pay for. And so it’s it’s, um, uh, it’s frustrating either way. Um, and then so goals investment then we talk about strategy. Um, and really that’s how that’s kind of mapping out that course for how do you get to your goal.

Jeremy LaDuke: Right. With, with the investment level that you have and the goals that you’ve set, what’s the what’s the best, fastest, most efficient route you can get to that, that goal. Um, but then the core is like we talked about earlier, the core is branding. Um, that’s going to make everything else. It’s going to set the tone for everything else. And then we talk about, um, uh, advertising your online presence, uh, whether that’s uh, your, your website, um, your reviews, all of that sort of stuff, community. So both your local community and your online, your social presence, um, and then analytics and Results. And so analytics. Analytics are important. That’s another element that a lot of businesses just kind of. They don’t really pay much attention to because it’s it’s foreign. It’s a it’s a big learning curve. But being able to measure, um, uh, what you’re doing. Again helps you figure out is my marketing actually getting me where I want to go. And then the results, if you don’t have results, it’s not it’s not epic marketing. And so you might not have the results the first time you try to go through this path. Right? You may you may not get the results that you want, but it’s, it’s a it’s a constant kind of, um, trying, evaluating, refining. Um, until you can, you can really get the, the best strategy down.

Trisha Stetzel: I love that. So you’re speaking my language Smart goals. Everybody needs them. Right. And particularly when we’re talking about marketing, uh, and most of us don’t think about it. We’re like, well, I’m just going to go put some social posts out, and then I’ll get lots of likes and I’ll get business. And that’s not quite the way things really actually actually work. Uh, all right, so, Jeremy, different sizes of businesses can engage with you, your business and the tools that you have out there in different ways. So number one, we talked about the book, and the book is self-study. I can buy the book, I can read the book, and I can learn a lot about what I should be doing. From a marketing perspective, it sounds like the nine elements of Epic marketing are also available. So can you describe how folks who are listening, who want to get that material can find it?

Jeremy LaDuke: Yeah. So, um, if you’re, uh, if you’re in that category where you’re making less than $1 million a year, Climb Club is going to be the best resource for you. Um, it’s $50 a month. We are doing a free month trial so you can get in, um, explore it, see if it’s a if it’s a good fit. Um, but you can go to the climb club.com Com and, um, sign up there. You’ll have access to the nine elements. You’ll have access to several other courses and and step by step instructions. I encourage people to, um, make sure you have at least about four hours a month to really put towards your marketing to make it worth it for you. If you don’t have that much time, then as good as it is, it’s not going to do much for you because it’s work, right? When you’re under that million dollar a year revenue mark, you’ve got to put in the work to do your own marketing. Um, it’s just the nature of the beast right now. Um, so, uh, the climb club.com is where you get that? Um, if if you’re, uh, over that and you’ve, you’ve you’ve got to that point where it makes sense for you to hire an agency. Um, I’d love to have that conversation with you. Epic Nine. We work with with businesses from manufacturing to healthcare to, um, education. I mean, it’s it’s one of those things like good marketing is good marketing, no matter what industry you’re in. Um, there are nuances, of course, but it’s really about knowing people, knowing what motivates people and how to connect with people. And so, um, that’s what we that’s what we do. We are we are ideas people. And we can, um, find the right, uh, the right way to help you stand out, be distinct, and get to your goals.

Trisha Stetzel: Well, thank you for having the tools available and for. Gosh, I don’t know if you guys heard what Jeremy said. 58 bucks a month and you have access to that. I also love your advice around having four hours a month dedicated to that marketing effort, right? And in the beginning it may be more, but on average four hours a month to really dedicate to getting your business in front of the right people. And I know we’re coming to the back end of our our conversation. We didn’t talk about ideal client at all. So can you. I’m really interested in your thoughts Around. So these business owners, they built their brand, they’re ready to go to market. They were marketing to anyone and everyone. Someone, anyone who’s listening. What are your thoughts around knowing who you actually want to market to?

Jeremy LaDuke: It’s important. It is. It is important. I wouldn’t say it’s the thing. I wouldn’t wait for you to figure it out until you start marketing, because it’s one of those things you want to you want to jot it down in pencil because it’s probably going to change. Yeah. Um, you know, once, once you actually get in there and, and experience it and figure it out. Um, who that ideal person is, is going to is going to fluctuate. Um, but knowing whether it’s a particular industry that you, that you really like to work with or a particular size of business. Um, knowing those things really helps you concentrate and use your, your time and your money, um, more efficiently. Um, and so figuring out who makes the who if you had, if you could pick all your, of all your clients, if you could pick the one that you would just clone because they are easy to work with. They pay on time. They don’t give you any problems. Like who would that be? Right. And then figure out how do you how do you make more of those? Um, and and whether whether you’re going about it with advertising or social media or whatever angle you’re going after, knowing who that ideal customer is really helps you target or uh, uh, tailor your messaging, your targeting, all of that sort of stuff to that person.

Trisha Stetzel: Yeah, it doesn’t.

Speaker5: Mean you can’t work with other people outside.

Trisha Stetzel: Of.

Speaker5: That. It’s just your marketing message, right? Yeah.

Jeremy LaDuke: That’s the that’s I like to think of it as like a target. Right. That’s your bullseye now. And if you shoot for the bullseye, you’re going to hit all the, all the spots around. Um, and those are good too, because you you’re not going to hit the bullseye every time. And so, um, and, or maybe you are, and I can come learn from you.

Trisha Stetzel: Yeah. I knew I liked you for a reason. I’m just saying. I’m just kidding. I. I preach this all the time, and, um, I appreciate that. I’m not, like, out in left field talking about we need to, from a marketing perspective, know who we’re talking to. Right. And not marketing to anyone, everyone, someone. And crossing our fingers and hoping because I’ve been there, I did that. I had a, you know, I’ve done all the wrong things myself. So, um, okay, now that I got that out of the way, because I was very curious. Um, I love to hear your favorite success story. It could be yours. Or maybe one of your clients. Would you like to share something?

Jeremy LaDuke: Yeah. So, um, I’m. If I can, I’ll pull two, two different examples. One is from our client club and which we just launched a few months ago, back in late 2024. Um, and, uh, it was a new business she had just started that year. And she does she does elder care, right? So she’s an elder care consultant, um, and helps people that, um, have aging parents or maybe their spouse is aging or they’re aging and they’re just trying to figure out how do you navigate this, this part in your life. Um, and so she works with people and develops plans and, and all of that. And so it’s not something that, you know, typically people are going to Google and searching for and, you know, uh, elder care consultant. Right? That’s that’s not a that’s not a kind of in our common, uh, verbiage these days. Um, and so a lot of what she has to do is, is really kind of on the education side and the brand awareness side. And so in our mastermind groups, which we have with Climate Club every week, um, she was kind of saying, you know, she was having trouble finding leads and getting folks. And there was one idea that someone threw out that she she said, you know, that sounds like a good idea. I’m going to try it. Um, and the very next week, she came back and said, you know what I got? I got a lead. And then the next week she’s like, I got got another one. And so it was, it was just those little, those little sparks that come from from gathering people or gathering smart, energetic, um, motivated people around that, um, you, you, you can get a perspective that you might not have otherwise.

Jeremy LaDuke: And, um, it’s, uh, it, it helps you get to the next level. So that was really exciting to see. Um, yeah. And then I would say one of one of my favorite examples of, of our, one of our larger clients is a credit union, actually. And they, you know, banks and credit unions are, are they’re not super fun brands. Right. And so it’s, it’s not um, they typically don’t have a lot of like engaging sort of advertising. It’s always like you, your money is safe with us, you know, bank with us. We’re the community bank, you know, that sort of thing. Um, uh, so we, we worked with them to come up with a, a tagline. They couldn’t change their brand itself. Right? Their name, their, their, their main brand was pretty locked in stone. There was no way we could change that. Um, but we worked with them to come up with a tagline that really connected with folks and allowed us to use the the that tagline in a larger campaign for TV for, you know, billboards, all the things. Um, and it and it really it did. Well, we saw their brand awareness kind of skyrocket from they had, I think, about 30,000 searches for the name per month before, and then after it was at about 50,000. And so people were they were seeing the name, they were seeing the new messaging and, and they were searching for them by name. Um, after that. And so that that was exciting.

Trisha Stetzel: That’s fun. Uh, Jeremy, thank you so much for being with me today. I’ve really enjoyed our conversation. We touched on so many things today.

Jeremy LaDuke: Did? Yeah, it was fun. It was good.

Trisha Stetzel: But I’m excited about people taking advantage of the work that you’ve put together for smaller businesses and even working with larger businesses, so thank you for being with me today, I appreciate it.

Jeremy LaDuke: Thank you for having me. It’s great.

Trisha Stetzel: All right. Jeremy Leduc, our CEO and founder of Epic Nine marketing, as well as Climb Club. For those of you who are interested, reach out to Jeremy, connect with him on LinkedIn, or you can go to the Climb Club Comm to get all of the information that he was talking about there. That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.