Sharyn and Hank Yuloff with Yuloff Creative

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. It is my pleasure to introduce my guests with an S. Today I’m so excited to talk to them about the Easy Button. Hank and Sharon, you bring a very unique perspective to clients who wish to have their marketing efforts reach new focus. Hank is a targeted marketing technician with a background in advertising and public relations, who has helped small businesses get bigger for over 35 years. Sharon’s path went through the business affairs and human resources departments and is an online marketing expert. Their company you love creative marketing solutions, offers complete traditional and technological marketing plans for small companies who never thought they could afford a chief marketing officer. Hank and Sharon, welcome to the show.

Hank Yuloff: Hi, Houston. How are you?

Trisha Stetzel: So. Yeah. Yes. So excited to have the both of you on. So I introduced and gave a little bit about each of you, but I would love for you to expand just a little bit. Tell us a little bit more about Hank and Sharon and then let’s dive into you love creative marketing solutions and some of the work that you’ve already done. And then I have a few questions for you.

Hank Yuloff: Okay. Uh, if you wanted to put us in a box, which every business coach will tell you not to let people do. We are business coaches. We’re small business coaches. We work with, uh, those that are sole proprietors. Up to about 40 or 50 at the max. Uh, our job is to be like you said, we. We’re there. Easy button. Uh, and if you if you get to see the video of this. Best $7 I ever spent it at, uh, staples, because, you know, we have the visual. Easy button. Uh, when a client has a problem, uh, that’s what we’re there for. We hold their hand and hold them accountable. Hey, uh. Let’s see. A few months ago, a client had nothing to do with our first call. When we get on the phone with him is all right. How can we best help you today? And she kind of rolled her eyes and was like, well, honestly, I need.

Sharyn Yuloff: A new housekeeper.

Hank Yuloff: I need a new housekeeper.

Sharyn Yuloff: But Oprah just walked out and she’s like, God, that’s that’s like my pressing issue right now is I need to replace my housekeeper.

Hank Yuloff: All right. So I pulled up Facebook and, you know. All right. Hey, LA people, This person in this area needs a housekeeper who’s got a referral. She got three referrals that had a new housekeeper that she still had. So that doesn’t really fall under marketing.

Sharyn Yuloff: And business coaching. Really?

Hank Yuloff: It just fell under easy button. Let’s let’s get that off, you know, off your shoulder. Um, so it’s that’s really, really what we’re there for. We’ve been in business for a long time. We work with a lot of businesses, so if someone has a challenge, not a problem, a challenge. Uh, we’ve probably dealt with it, and that’s what we’re problem dealer with it?

Sharyn Yuloff: Sure.

Hank Yuloff: Wow, that would look good on a business plan.

Trisha Stetzel: No problem dealing with it. So, yeah, you are listening to us and not watching. Hank has a really cool, easy button. Like, for real.

Hank Yuloff: And when you press it.

Speaker5: That was easy.

Speaker6: That was easy. I love it.

Trisha Stetzel: And you’re only listening to us. You guys should scoot over to the YouTube channel so that you can see these two amazing, beautiful people and they’re easy peasy.

Hank Yuloff: Hot.

Trisha Stetzel: Oh, that’s so fun.

Hank Yuloff: They’re so married up.

Trisha Stetzel: There’s a song about that. I think I’m just saying. Okay, so, um, I love that you’re helping clients with things because you and I both know as business coaches, when you walk into the room virtually or in person and somebody has something top of mind, you can’t break through that. And so we break through that, right? So I love that you guys are doing that. I also know that you’ve done you’ve hosted almost 400 episodes of a podcast called The Marketing Checklist View. Can you talk a little bit about that?

Sharyn Yuloff: Sure. Um, you know, actually used to be a much longer podcast. Kind of similar to what you’re doing. You know, we show up every every week. We had an hour. We would either talk about marketing things that were happening or we’d have guests on that kind of thing. Right? Pretty typical. And then just before Covid hits, um, the station, we we were on an internet radio station. The station had a challenge, and we went, you know what? That’s fine. We’ll just take a break. We’ve been doing it for five years. We’ll take a break and we’ll come back in the new year.

Hank Yuloff: Every Tuesday for five years, 4 p.m. Pacific. We were there.

Speaker6: We’re on the.

Hank Yuloff: Air. Music’s gonna start. You better have something to talk about.

Sharyn Yuloff: So, 2020 new year. Covid hit.

Hank Yuloff: What a time to take a break.

Sharyn Yuloff: Well, you know, our clients then needed a lot of marketing plans. Rejiggered. And so we kind of didn’t really rush to get back on the podcast. Um, and of course, then the podcast platforms exploded, right. Because now everyone’s at home. What are we going to do for marketing? And up until that point, our clients were not interested in doing podcasts. But now suddenly it’s like, well, what else am I going to do? Right? I gotta ramp up all the online stuff and podcasts are part of it. So we changed our podcast. Um, we were actually we were on somebody else’s podcast. Um, his name was Bob and his podcast was the 808 podcast, because Bob looks like 808. Perfect. It went for eight minutes and eight seconds.

Speaker6: Okay.

Sharyn Yuloff: So we were thinking, well, that actually is a really good time frame. Like, our clients could probably handle that.

Hank Yuloff: But our name isn’t.

Sharyn Yuloff: Bob, but our name isn’t Bob. Although he thought about changing his name to Bob. Just, um.

Hank Yuloff: But take one for the team.

Sharyn Yuloff: So we’re trying to think, well, what what number in our world would work with that? That’s under ten minutes. Our anniversary of July 21st. So our podcast is seven minutes, 21 seconds. And that’s what we did at the beginning, is we just really trained our clients to be on podcast. They had never been on them. Um, so come be on ours first. Most podcasters want to know, have you ever done this before? Come on. First you’ll have a link. You can say yes, I absolutely was. Send them the link. Boom. And so we’re still doing that.

Hank Yuloff: We even set it up a little even more. Now, for those of you who are listening. Um, we had here’s the behind the curtain. We had a bit of a chat with Tricia. She said, I want to talk about the easy button and let’s see where it goes from there. Yeah. Cool. Awesome. We don’t know what your next question is, Tricia. Now on our podcast. We send them the questions in advance. They write out the questions and they send them back. They know the answers so that we can make sure it’s going to be in the 721.

Trisha Stetzel: Oh yeah.

Sharyn Yuloff: Right. Once it’s once it’s there once we’ve kind of gone back and forth and, you know, fixed answer number three because it’s a little long, right. That kind of thing. Then we send out the schedule. Here’s when we’re available. What works for you.

Hank Yuloff: Because then they can send you Tricia. Hey, I’d love to be. I’d love to talk to everybody in Houston. Here are 12 questions you could ask me and my answers. So here I’m handing you a show of that.

Trisha Stetzel: That is so great.

Hank Yuloff: So we trained our clients, and now we we train other people that way that that are petrified to. Oh, my God, I’m petrified. What if I say something wrong. Well.

Trisha Stetzel: And and and actually it’s okay. Right. We’re all human. And that’s just the way things work. I love that you guys are doing that. Um, I don’t often have new, brand new people, uh, come to the show, but I do understand the idea of, uh, because I always ask, you know, what do you want to talk about? I’ve got a form as well, but I’m not as formal because most of the folks who come on the show have, uh, been on another show prior to coming on, but I can appreciate having that. Uh, and, and I do have guests on the show that like to have everything lined out right. We all have a different way to communicate, and that’s good, right? Um, okay. So I love that you’re doing that. You also have a really Neat tactic or strategy of using a book as a marketing tool. So you guys are authors of eight best selling like these? Yes, exactly. See, I knew you would be prepared. You didn’t even know I was going to go here, right?

Hank Yuloff: Um, in our studio, it’s the easy button here. The microphone over there. The book’s here, and the cat is a little further off to the side.

Trisha Stetzel: Okay. I love that. So let’s talk about that strategy because I think that is really, um, mindful. It’s a great tool that you can use in the marketing space. So let’s talk about that number one. Let’s talk about why you should have a book. Uh, and then let’s talk about those of you who have books, how you can use it for marketing.

Hank Yuloff: Okay. Uh, do you want to do this one or you want me to do this?

Sharyn Yuloff: Well, I had the last one to you guys. Um.

Hank Yuloff: We had we had a coach said you have to have a book. I’m like, no, I don’t want a book. You got to have a book.

Sharyn Yuloff: Some of you might relate to that.

Hank Yuloff: I don’t want to write a book. A lot of extra.

Sharyn Yuloff: I don’t know what to say. I couldn’t possibly fill a book.

Hank Yuloff: Okay, fine. You said. And I go. Do you ever watch late night television? Well, yeah. How many times does does the host say. My next guest is the author of the. Oh. Damn it.

Sharyn Yuloff: Or even the the author of the upcoming book. It’s not even always published yet.

Hank Yuloff: We have a we have a client that has been the author of the upcoming book for, uh, let’s see, five years.

Trisha Stetzel: Okay.

Hank Yuloff: Eventually she will get it done. Uh, so. And and then what are the six first six letters of the word authority? You want to be the authority on a subject? Yeah, I know, I can see you all do it. You’re all doing the math. Write the word out. Author. Oh, author. There it is. Oh. That’s good. I’m gonna steal that. Every every coach just said I’m stealing that.

Sharyn Yuloff: That’s fine.

Hank Yuloff: So I needed a book and and I’m. I am literally just like you see in the movies. White screen, blinking cursor. What am I going to write about? Uh, and I had just been to a whole bunch of, of, uh, trade shows. I was doing some, uh, well, rubber band marketing. Y’all know what rubber band marketing is? It’s where you’ve been to an event. You have a stack of business cards. You don’t want to lose those all together. So you put a rubber band around them and they sit on your desk.

Sharyn Yuloff: Or binder clip if you prefer. Whatever works.

Hank Yuloff: I was doing some rubber band. I had like four different stacks, and I remember thinking, you know, a whole bunch of those business cards really sucked because I’m also a trainee graphic artist. Well, maybe that’s a book. Hey, Trisha, do you know how many stupid things people can do with business cards?

Trisha Stetzel: There’s probably a lot.

Hank Yuloff: 49 of them. So there turned out there were 49 stupid things people doing business cards and of course, how to fix them. And that turned into book number one. And, you know, okay, the book comes out, it goes bestseller. And I went up to our coach. I said, fine, here, I have a book. I am not the easiest person to coach, I understand that. So he goes through it and he goes, oh, this is great. Oh that’s nice. And you showed some really good business cards and now you’ve messed up. That’s great. Hands it back to me is okay. So where’s the where’s the workbook. What do you mean. Well you just spent 103 pages telling me my business card sucks. Why don’t you show me how to do it right, genius? For those of you not watching on video, I just swore with my mouth closed. All right, fine. Back to the white cursor. You know the cursor? White page. They need to do if they’re going to do a business card. They need to have a logo. They need this and this and this and this and this. That turned into 80 simple ways to master your marketing.

Trisha Stetzel: Are very nice.

Hank Yuloff: Comes out bestseller. Back to the coach. Here I have you know here’s a book on marketing now. Yeah. But where’s the more book that went on through a few books I still haven’t done the workbook on how to do the business card. It’s just easier to redesign it for somebody and face through it so.

Sharyn Yuloff: You can get some of it in the first.

Hank Yuloff: Yeah. It’s there.

Trisha Stetzel: Absolutely. So. So let’s do this, Hank. If, if, um, if people are already interested and they want to know where in the world to find at least the 49 things that you can do wrong with the business card, plus the other seven books. Uh, where can they find those? Number one, if they’d like to take a look at them. And number two, what’s the best way to connect with you?

Sharyn Yuloff: Well, if you want to buy them. Why would you go to Amazon? Yeah.

Hank Yuloff: But here’s the thing. Tell you what. Here’s a better.

Sharyn Yuloff: Thing. Yeah, I was going to go there.

Hank Yuloff: Okay. Go there then. So there we’ve been on a couple of ratings. We’ve done this a couple of times.

Sharyn Yuloff: Um, if you don’t want to pay for them, but you would still like the information, then connect with us. Go to how to get there faster.com. Schedule 30 minutes with us. We’re going to start with the same question that Hank mentioned at the very beginning. We’re going to say, how can we best help you today? If it’s a housekeeper that’s fine. If it’s something.

Hank Yuloff: You want to.

Sharyn Yuloff: Do important about your business, we will talk about that. And then tell us which book you would like, and we will email you the PDF.

Hank Yuloff: Now, here’s the thing. Here’s the thing, folks. If you give us a little book report.

Sharyn Yuloff: A pod or.

Hank Yuloff: Pod report, 2 or 3 sentences, you have to listen. Yeah. See where it says Focal Point South Texas on your screen. You’ve got to listen to another episode. At least one. At least one. And if you give us, like a 2 or 3 question, your point. Here’s what I learned. You can ask for a second book, and if you listen to another episode, you can ask for a third book all the way up to eight. If you listen and give us pod reports for for eight episodes, we’ll send you all eight books.

Trisha Stetzel: Okay, so Frank and Sharon, this is what I heard. And I want to make sure.

Hank Yuloff: Actually.

Trisha Stetzel: Hank. Hank and Sharon.

Hank Yuloff: Hank and you were the first.

Sharyn Yuloff: You’re not.

Hank Yuloff: The first. Yeah, actually, what they what people tend to call us is Schenck and Herron.

Trisha Stetzel: Oh. Did I say your name wrong, Hank? Because I got.

Hank Yuloff: Really Frank. It’s okay. Really?

Trisha Stetzel: Oh. Darn it. Okay.

Hank Yuloff: We have we have one client that calls us shipping and handling because it’s s and h.

Trisha Stetzel: Okay, so Hank and Sharon, this is what I heard. If someone listens to another podcast, not this one. Well, they gotta listen to this one to get the instructions. But then the next one they listen to and they send you a podcast report. Then you’re gonna let them ask for another book.

Hank Yuloff: But it’s got to be yours.

Trisha Stetzel: It has to be iPod. Oh, yeah.

Hank Yuloff: Your podcast only got it. You’ve gotta you’ve gotta listen to Trisha. Eight more times. Oh, that’s eight people to get eight. Look, it’s not like it’s not going to do you some good. You can let the listener look at all the look at all the cool information that she’s going to bring to you. This only makes sense. So, you know.

Trisha Stetzel: I love this. Okay? So I will never call you Frank again. If I did, I’m sorry.

Hank Yuloff: Yeah.

Trisha Stetzel: Because I can read your name. It’s right here, Hank.

Hank Yuloff: Right there in the corner. Right?

Trisha Stetzel: Yes. So how I love that you guys have written books. And I understand how terribly hard it was to get started, because I have absolutely been there. Um, how do you use a book as a business card?

Hank Yuloff: We just did.

Trisha Stetzel: Oh, okay.

Hank Yuloff: Okay, so here’s the thing.

Sharyn Yuloff: You could do it in person as well.

Hank Yuloff: Yeah. Here’s here’s the thing. Do you think that if we send somebody the marketing checklist. Your guide for overwhelmed and overthinking entrepreneurs. Do you think that inside this book there aren’t. Oh, I don’t know, 5 or 6 dozen ways or reminders to reach out to us? Oh, and and now. But wait, I had to be taught that because I asked again. A business coach at the time who got us straight, the books, I asked, I asked him, I said, so why in your book do you have all these like sales pages that say, you know, you can get. Multiple copies of this book for this, you know, less amount or hire us to hire him to speak. I mean, why do you do that? You know, I had started to write a book. And he looked at my book and he goes, oh, yeah, you know, you’re right. Um, how many of these do you think you have out in the world? Well, I don’t know by now about a thousand of them because, you know, we had really great sales and stuff. Yeah. Wouldn’t it be? Isn’t it a shame that that doesn’t have a way for them to reach out and find you? Hands it to me and walks away. Oh, God. I am not the easiest to coach. I’ve gotten better. So now. Every. Yeah. Every book in your. In your book. You you should make sure you have ways for people to reach out to you.

Sharyn Yuloff: But it’s not only that. Right. We all go to. Maybe I shouldn’t assume many of us go to various chamber events. Right where there’s. There’s a thing, a basket or something. Right. Put your business card here.

Hank Yuloff: Because we’re going to have a drawing.

Sharyn Yuloff: You can put your book in there. You’re still going to pull it out. In fact they’re going to pull it out first.

Hank Yuloff: Yeah. Because they bring the.

Sharyn Yuloff: Big.

Hank Yuloff: They bring the big basket to the front of the room and the empty is going to reach in. And then there’s all of these business cards in our book, you know, partners, they pull it out. Partners and everything. Hey. And it’s always me. Hank, did you do this? It doesn’t matter that it’s two of us. It’s always me. Hank, why is your book in here? You asked for our business card.

Trisha Stetzel: So I love.

Hank Yuloff: That. Why don’t you just give it away to somebody else who’s up? So then our book gets given out. First we get extra promotion. You look when we speak somewhere. If we’re at a hotel, I’ll go into the gift store And, you know, in the gift store, they always have racks of books. I’ll put our book at the number one bestseller spot. That’s, you know, it’s called reverse shoplifting. We’ve given we’ve gone into libraries on cruise ships and left them there.

Sharyn Yuloff: You now have to be careful. Some of them have gotten stricter. So don’t don’t don’t take that as gospel.

Hank Yuloff: We’re at a hotel in Florida a couple of weeks ago, and they had a little book library that had no books in it. So we put three libraries. We put two of ours in there and put a note. Hey, business. Hey, business traveler.

Trisha Stetzel: What? Like this? Just over the top genius marketing idea. I love this, I think it’s fantastic. So what? People who are listening right now, and they’re like, oh, I’ve sat in front of the screen a thousand times with the blinking cursor, and I have never written my book. What would you say to them?

Sharyn Yuloff: Just start writing. Yeah. It really honestly at the beginning. It doesn’t matter what you say. You could be writing your grocery list. It doesn’t matter. Just start writing.

Hank Yuloff: Don’t start with a title that that’s that’s the least important thing you need. Because what am I going to write? Just just write.

Sharyn Yuloff: Yeah, yeah. He’s right. Don’t start with the title because the title will usually come. If you start with the title, then you get lost into that title and it may be the completely wrong title for that book and for you. So just start writing as you go. You’ll you might find your title, you might realize you’re saying the same phrase over and over, and that’s the title. You might decide that you want an SEO, a whole title.

Hank Yuloff: Partners and everything had three possible titles, but Partners in Everything was available. The other two titles were not. Oh well, the universe made the decision for us.

Trisha Stetzel: Yeah, says the marketers.

Hank Yuloff: Yeah.

Trisha Stetzel: Okay, so I like if it’s okay. I would like to go back to the easy button, because there are some folks listening that are like, books are not the easy button, right?

Hank Yuloff: No, they are not the fastest path.

Trisha Stetzel: Wait wait wait. Not ready to go there.

Sharyn Yuloff: Make it easier. Would you like me to make it easier before you switch topics?

Trisha Stetzel: Yes, please.

Sharyn Yuloff: So many people say what you said, right? No, I could never write. It’s not. This is not the easy thing. This is too hard. You know what’s not hard? While you’re driving, you have thought. Just dictate them into your phone while you’re driving. You can transcribe it later. There are tools that.

Hank Yuloff: Google will transcribe it for.

Sharyn Yuloff: You. Yeah.

Hank Yuloff: Then you’re just editing, you know. In fact, Sharon, Sharon, we’re looking at an idea for a book. And Sharon said, you know, we’ve written a bunch, a whole bunch of emails about this to people. Sharon went through our sent emails and there were like six chapters there because we had written out these description descriptions. Most of you have written descriptions in emails.

Sharyn Yuloff: Or if you’re blogging those, you could compile those blogs into a book. You’ve already written it.

Hank Yuloff: People hate to blog.

Sharyn Yuloff: Look, if they’re listening to her, some of them may already.

Hank Yuloff: Yeah. Those of you that have great congratulates. For those of you that have been blogging, congratulations. You have. You’ve already written your first book.

Sharyn Yuloff: Or if you if you also do podcasts, then you probably could transcribe those podcasts. Here are my favorite podcasts. Yeah. Just do the transcription. You’ve got a book. It’s already done.

Hank Yuloff: You just haven’t thought of doing that one.

Sharyn Yuloff: We haven’t.

Hank Yuloff: Done it. You haven’t done that one. You know Hank and Sharon’s favorite 25 interviews. It’s there. It’s on the hard drive. So the challenge really is finding is, is to choose which thing to write about. Heck, but you want the easiest one. The easiest book in the world. You ready?

Sharyn Yuloff: Oh, yeah.

Hank Yuloff: All right, everybody, go on Facebook. You don’t even have to do this yourself.

Sharyn Yuloff: It doesn’t have to be Facebook.

Hank Yuloff: Whatever you mean.

Sharyn Yuloff: Instagram.

Hank Yuloff: Your favorite social media channel and say, what’s your favorite business quote? You’re going to get a couple of hundred answers. Answers. You sort through them and then you write one little paragraph. You pick 50. Yeah.

Sharyn Yuloff: Let’s see. You only need 96 pages to get a spine on a book.

Hank Yuloff: Yeah.

Sharyn Yuloff: And we didn’t even say how big the typeface has to be.

Trisha Stetzel: Oh, okay.

Hank Yuloff: Here, my. Here are my favorite 50 business quotes and what they mean to me. And then you’re right. You know, so you have almost a blank page. Big, big writing with the quote. You have 3 or 4 sentences underneath. Hey, what does this mean to you?

Sharyn Yuloff: Even on the facing page. And now you get two pages for one.

Trisha Stetzel: So it doesn’t even have to be a story, is what you’re saying. Like if people are struggling. Yeah. Okay.

Hank Yuloff: And that can be an e-book. You could. Folks, if you’re listening today, you could have that that e-book ready tonight. You can have a book tonight and it’s ready to go.

Trisha Stetzel: Okay. I love how we applied the easy button here. I do, I think this is fantastic. Okay. I know our time has flown by, but I would love, as we close for you to tell me your favorite client story. It doesn’t have to be about the books, but maybe tying it back to the easy button.

Hank Yuloff: I know we will give you. I will give you one. And it is. It is. I’m not going to sell her out because she is the author of the upcoming book. Um, she runs a nonprofit and helps people, people that need housing get housing. Mhm. And she has she went from working for someone else, you know, working for a bank. She had a financial background, started one house you know helping people get housing. It’s transitional. Now she’s got 12 of them. But her book is stories. You know. Of people that she’s helped. You know, they’re they’re stories of going from jail or coming back from injuries or an addiction. And that’s her book. And that’s just the coolest to me. That’s the coolest thing ever. That’s that’s going to be better than any book that we’ve done.

Sharyn Yuloff: Well, the nice thing about about that particular story and that particular book is it’s actually two stories in one, because you’ve got the story of the person that went through it. Yeah. And then her experience of helping that person. So it’s really two stories in one story. Yeah. Um.

Trisha Stetzel: So we’re all ready to read her book, so tell her to get started.

Hank Yuloff: Every coaching goal.

Sharyn Yuloff: Just not published.

Hank Yuloff: Yet. Yeah. Yeah.

Trisha Stetzel: Yeah I know. Absolutely. So, Sharon. Yeah, I know there are a lot of folks who want to connect with you guys. If they didn’t pick up on it in the middle. You guys go back. You can rewind the darn thing and hear what we were talking about, right? Because there’s an extra prize if you go back and do what they asked you to do. But, Sharon, how can folks connect with you and Hank?

Sharyn Yuloff: Just go to how to get there faster? Dot com. One of the most common questions we get asked is what do I do first and how do I get there faster, wherever there is for you. So how do you get there faster? Dot com that’s our scheduling link. You’ll see a video at the top so that you know you got the right place. You don’t really have to watch the video. You’re welcome to. But anyway, then you’ll be asked to apply. You’ll get a few questions just so we’re ready for your call. Um, we always do say we got your thing. We know what you want to talk about, but how can we best help you today? Because sometimes even the even if you planned it for the next day, life changes and you actually have a more burning question, so it doesn’t have to be what you filled out. But at least it gets us started thinking the way you’re thinking. Um, and then you’ll get a link to our to a calendar, and you can choose the time that works best for you. Just make sure you’re looking at the time zone you’re choosing.

Hank Yuloff: We’re on the East Coast, folks, and there’s a there’s an awful lot of people in California that pick 830 in the morning eastern. Oh, dear.

Sharyn Yuloff: You can change the timezone. It just they forgot to do that.

Trisha Stetzel: That’s really early.

Hank Yuloff: Really early. Yeah.

Sharyn Yuloff: Most people don’t show up.

Hank Yuloff: It’s not easy. It is.

Sharyn Yuloff: Recently that really did show up at 530. We were stunned. We thought for sure she was. She did?

Trisha Stetzel: Well, she needed you, and that’s why she showed up.

Hank Yuloff: Gave her a little extra time. Because it was.

Trisha Stetzel: Well.

Hank Yuloff: We don’t we don’t watch the clock. We. You know, if we’re having a conversation, we’ll we’ll go long.

Trisha Stetzel: Of course. Absolutely. And, you know, I love that the two of you are working together because you get so much more between the two of you. You have different styles and ways that you’re going to communicate with people, and especially as coaches, that gives them so much more than they would get with just one. Right.

Hank Yuloff: What’s really fun? Um. Do you have. Do you have that at that evening conversation with your husband? How was your day, dear?

Trisha Stetzel: Uh, no. We’re in the same business, too, so I guess. Yeah.

Hank Yuloff: So we used to have to have that conversation. Now, you’ll relate to this. My desk is over there. Sharon’s is over there. We meet in the middle, in the studio, and we can tell how our day is going by the number of times we hear the other ones where.

Sharyn Yuloff: And how loudly. And depending on the staff. Oh, drat. And not very important if it’s loud. Oh, something really happened.

Hank Yuloff: Then. Then that’s the signal of. Is there some way I can help you, sweetheart?

Trisha Stetzel: Oh, I love that, you guys. This has been so much fun. Thank you for joining me on the show today.

Sharyn Yuloff: Thank you.

Trisha Stetzel: Yeah, absolutely. So you guys know how to find them. You know how to connect with them. You can also find them on social. You love creative marketing solutions.

Hank Yuloff: Actually we’re just at you laugh creative don’t you. Don’t even have to type the extra stuff.

Sharyn Yuloff: We shortened it for you.

Trisha Stetzel: Just lost creative. And Sharon’s name is spelled s h a r y n. I’ll bet you can spell Hank h a n k. And their last name is spelled U loaf y u l o f. Hank and Sharon, thank you so much for being with me today. It’s been such a pleasure.

Hank Yuloff: Thanks for having me.

Trisha Stetzel: That’s all the time we have for today. If you found value in the conversation that I had with Hank and Sharon today, share it with a fellow entrepreneur, a veteran, or a Houston business leader ready to grow. And of course, be sure to follow, rate and review the show. It helps us reach more bold business minds just like yours and your business. Your leadership and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the business and the life you deserve.