Brand Strategy: Credibility and Trust

July 25, 2012 by andy

John Harne, Executive Creative Director, Definition 6

The Concept of Credibility and Trust Around Brands and Brand Strategy

John Harne, executive creative director of Definition 6, manages and overseesthe unified agency’s creative disciplines and provides strategic direction to helpclients engage target audiences through innovation, visual attraction and informationtransparency.In his role, he’s also responsible for business development and helping Definition 6grow its customer base by building more comprehensive service offerings.Before joining Definition 6, Harne built usability and creative practices for two ofthe largest publicly traded interactive agencies. His client experience includes recentwork for Coca-Cola, HBO, Bliss Flooring, Mitsubishi, Rubbermaid, Facebook andDollywood.

404-784-7950 | John.harne@definition6.com | www.definition6.com

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