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Scott Ferraro with Schumacher Electric

April 13, 2016 by ryanredhawk

Scott Ferraro with Schumacher Electricryanredhawk
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Learning Insights Radio provides case studies, lessons learned, and leading-edge business practices from learning leaders and TrainingPros Relationship Managers across the country.

 

“Selling Through Education”

Leigh Anne Lankford and Scott Ferraro
Leigh Anne Lankford and Scott Ferraro

 

 

 

Scott Ferraro  / Schumacher Electric

Account Executive – National Accounts

 

Scott Ferraro has an extensive background in the automotive aftermarket.  With over 20 years of experience working for manufacturers and distributors in the aftermarket, Scott is currently responsible for managing the NAPA Auto Parts business in North America for Schumacher Electric Corporation.  His background in sales, marketing, and business development have exposed him to the importance of training and how it correlates to sales. In today’s interview, Scott discusses how training and education are part of the overall sales strategy for his company.

In addition, Leigh Anne Lankford from TrainingPros joins us and discusses current events at TrainingPros.

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Filed Under: Learning Insights Tagged with: Learning Insights, Learning Insights Radio, Leigh Anne Lankford, Schumacher Electric, Scott Ferraro, Training Pros, TrainingPros

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About The Hosts

Lee Kantor has been involved in internet radio, podcasting and blogging for quite some time now. Since he began, Lee has interviewed well over 1000 entrepreneurs, business owners, authors, celebrities, sales and marketing gurus and just all around great men and women.


For over 24 years, Stone Payton has been helping organizations and the people who lead them drive their business strategies more effectively. Mr. Payton literally wrote the book on SPEED®: Never Fry Bacon In The Nude: And Other Lessons From The Quick & The Dead, and has dedicated his entire career to helping others produce Better Results In Less Time.

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