Claudia Cruz is the CCO of ZipSprout, an agency and tool service that helps brands partnering with local grassroots-level opportunities for SEO and local marketing campaigns. Claudia and the ZipSprout team, are currently developing a Local Sponsorship Finder tool for hyperlocal visibility and recently published the Local Sponsorship Playbook with over two years of learnings and experience to implement your in-house purpose-based marketing campaign.