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Michael Lasky, Founding Partner, Altera Law Group, appeared Dec 22. W.O.W. – Who Owns What..(and why it matters). It may surprise you that your company does not own many of its key assets. This may result in a business train wreck which will cost you far more than you can imagine. It will almost certainly prevent you from getting the highest value for your company. Learn how to get on track to creating a corporate value force multiplier.

December 19, 2010 by angishields

BRX National
BRX National
Michael Lasky, Founding Partner, Altera Law Group, appeared Dec 22. W.O.W. - Who Owns What..(and why it matters). It may surprise you that your company does not own many of its key assets. This may result in a business train wreck which will cost you far more than you can imagine. It will almost certainly prevent you from getting the highest value for your company. Learn how to get on track to creating a corporate value force multiplier.
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Prior to founding Altera Law Group, Michael was an attorney practicing intellectual property law at Merchant and Gould for 22 years. He is one of a few attorneys who has continuously practiced in patent, trademark and copyright (including advertising law) for his entire career. In that period he has become a recognized international speaker on strategic use of intellectual property. In addition, he has experience in a multitude of specialty areas, including:

•Infringement analysis and opinions of patents, trademarks and copyrights
•Trademark and copyright protection in the United States and abroad (having approximately 700 filings in his career)
•Brand name creation, name clearance and strategies for world marketing of company and product names
•Advertising and Internet law
•Patent drafting and prosecution (approximately 1,000 patents)
•Worldwide corporate intelligent/monitoring of competitors’ technological and branding developments
•Domestic and international licensing of know-how and IP rights
•Due diligence clearance for mergers, acquisitions and IPOs
•Technology transfers including international transfers between the United States and Europe
•Patent litigation strategy and support
•Preparation of commercial agreements including license agreements and employee non-disclosure/non-compete agreements
In addition to his intellectual property law practice, Michael has extensive experience in marketing-related issues, including strategic positioning, brand management, brand creation and licensing. He is the founder of Aktia Corporation, a brand name creation and marketing consulting firm that specializes in developing integrated brand strategies for companies.

Michael is a frequent university lecturer on integration of intellectual property into business strategies and is internationally recognized as a speaker on branding strategy and intellectual property topics. He has addressed audiences at INTA; European Trademark Owners Association; the American Intellectual Property Law Association (AIPLA); The Trademark Institute of Sweden; The Canadian I.P. Association; McGill University, and International Licensing Executive Society (LES).

Michael is a registered U.S. Patent and Trademark Attorney. In addition, he is admitted to practice before the United States Supreme Court, several federal appeals courts, the states of Minnesota and Georgia, and the Canadian Patent Office.

Michael received his Juris Doctor (cum laude) from Syracuse University School of Law in New York. He also holds a Bachelor of Electrical Engineering (with honors) from the University of Minnesota.

http://alteralaw.com

Michael Lasky can be reached at mlasky@alteralaw.com. There is a PDF handout companion for this show which can be sent to you by email.

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