Midtown Business Radio, Business Radio X Drives B2B, Harnesses Power of Earned Media
New Business Radio X studio affiliates, Dave Schwegman and CW Hall talk about the power of new media in creating relationships and driving B2B companies’ businesses forward. The internet-based radio station takes on the Big Boys with an elegant approach that harnesses the power of earned media to extend the reach of each guest’s message. Traditional media outlets focus on monetizing every available moment of air time. They are also very resistant to giving access to the editorial real estate they have available to Joe Business owner to tell their stories. Midtown Business Radio gives B2B companies the opportunity to have a forum uninterrupted by commercials, traffic, and news to talk about how they help their clients’ businesses move ahead. We don’t determine the agenda for the guests nor do we tell them what they’re going to talk about. Guests don’t pay to appear so the information is real and not “posing” as an interview.
Midtown Business Radio gives a voice to the B2B company that says, “Our product or service speaks for itself! If only we could talk to THESE 50-100 people our business would go crazy!” We don’t need to sell anyone on “Hope” by talking about an audience that’s 400,000 strong. Our listeners tune in specifically to hear OUR GUESTS’ message. That means when you’re on our network you’re talking straight to the very people your business “Hopes!” hear what you’re saying. Enough people listen to our content to rank businessradiox.com among the Top 1% of all websites based on total traffic and visitor behavior (Alexa.com) and >90% of our shows are made possible through contributions from Atlanta-area B2B companies. It’s not an infrequent occurrence that guests of a given show walk out talking about getting together to talk business after appearing together on one of our programs.
If you are a B2B company, particularly one that is hyper-local to the Atlanta area, you’re investing in marketing, and you need to talk to hard-to-reach folks to make your business run we want you join us on Midtown Business Radio! Be our guest and we’ll help you get the word out. We look forward to hearing from you.
