Profitability Revolution Paradigm
This week we hosted Ruth King, CEO/Founder of Profitability Revolution Paradigm, a New Media, internet-based TV station in the Atlanta area. The focus of the content, which now runs 24/7/365, is on information that will help business owners better manage their small businesses and achieve maximum profitability. Ruth, who has started and built at least 7 businesses over the last 30 years, shared common mistakes and misperceptions business owners have that can leave them blind to the true financial status of their companies. One of these mistakes occurs when business owners don’t review their balance sheet each month to insure data is correctly entered and key financial indicators are showing positive trends. By performing this simple procedure, which literally takes minutes, the entrepreneur can identify negative trends or opportunities to improve efficiencies that lead to greater profitability.
Ruth talked about her book, The Courage to Be Profitable, published in 2013. In her book she shows entrepreneurs the activities they should make routine that will take them ~30 mins./month that will make them better able to make decisions about their business. She covers the difference between cash and profits, talks about important ratios found on the Profit & Loss sheet or Balance sheet that indicate the health of the business, and many other important factors that a business own can benefit from knowing about. Ruth shared some descriptions of the types of shows airing on the network as well as the subscription-based instructional content available on their site, profitabilityrevolution.com.
Special Guest:
Ruth King, CEO/Founder of Profitability Revolution Paradigm 
- MBA, Finance, Georgia State University J. Mack Robinson College of Business
- CEO, Business Ventures Corporation
- Author, The Courage to be Profitable
- Founder of 7 businesses over 30 years
