Annie Qaiser, Silk Road Wellness (Minneapolis-St. Paul Business Radio, Episode 18)
Silk Road Wellness is the first fully halal skincare and wellness brand in the USA, and Annie Qaiser, Founder and CEO, joined host John Ray to tell her story of how she started the business. Annie clarified what halal products are, the need for them in the marketplace, various products they carry, how they’ve attracted a large non-Muslim customer base, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.
Silk Road Wellness
Silk Road Wellness is a bold fusion of Eastern and Western herbal knowledge. As the first fully halal skincare and wellness brand in the USA, it is a unique combination of traditional healing systems, prophetic wisdom, and modern beauty standards. There is an abundance of natural ingredients out there and they continue to discover and implement these ingredients into their expanding line of luxurious halal skincare and wellness products.
Silk Road Wellness is a family-operated business. Their quest for a natural holistic lifestyle led them to create a natural skincare line that focuses on many South Asian home remedies and prophetic traditions that they heard about as children.
Once they perfected our all-natural body lotion, they weren’t going to keep it to themselves. Whoever experienced their natural body lotion couldn’t stop asking for more. This is when they decided to reach out to anyone and everyone whose body deserves the gentle and natural touch of their all-natural quality products. This is also when they applied the same formula of building from scratch to our all-natural face masks, lip balms, and face serums.
They are honored yet humbled by the joy they are able to bring with their natural products. They live by this simple rule: “life is too short, live it well.”
Annie Qaiser, Co-founder & CEO, Silk Road Wellness
Annie Qaiser is the co-founder and CEO of Silk Road Wellness – the first natural skincare and wellness brand in the USA, inspired by Islamic traditions and halal principles. Their luxurious handcrafted products are halal-certified and alcohol-free, designed to accommodate the personal beliefs of the largest overlooked market in the multi-billion-dollar beauty industry.
Questions and Topics in this Interview
- Can you tell us the motivation & background behind starting Silk Road Wellness?
- What does halal mean, and why do you want people to know about it?
- And you mentioned that you are the first Halal Certified beauty and skincare business in the US?
- What kind of ingredients do you use?
- Is there a market for Halal products out there?
- Where are you selling your products right now?
- Where do you plan on selling your products in the future?
Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® . You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.