Caroline Jacobsson and Dominique Jara, SidebySide Solutions (Nashville Business Radio, Episode 10)
What’s the difference between purpose, mission, and vision? How do you find your purpose as an organization and then turn that into action? How does acting from an effective statement of purpose improve organizational effectiveness? Caroline Jacobsson and Dominique Jara, cofounders of SidebySide Solutions, answer these questions and much more in a conversation with host John Ray. Nashville Business Radio is produced virtually from the Nashville studio of Business RadioX®.
SidebySide Solutions
SidebySide Solutions is a Social Impact Consultancy that works with companies and nonprofits to successfully develop their Purpose and to create effective strategies to increase employee, stakeholder, and community engagement. 
The company was founded by Dominique Jara and Caroline Jacobsson, two senior strategists; experts in marketing and communications with experience at well-known and respected American and Global companies and nonprofit organizations.
As a social enterprise consultancy, they enable businesses and nonprofits to grow, while increasing their social and environmental impact.
Based in Nashville, they bring the global experience home.
Areas of expertise
Strategic Planning: Insight gathering, qualitative & quantitative research and data analysis, concept development, evaluation & effectiveness
Marketing & Communications: Content development, copywriting, creative concepting & design, omnichannel marketing
Purpose Journey & Monitoring: Partnership development, stakeholder engagement, account management.
Company website | LinkedIn |Facebook | Instagram
Dominique Jara, Co-Founder
Dominique Jara is a high-performing Marketing Strategy Leader with 20+ years experience working with B2C and B2B brands including Land O’ Lakes and Andersen Windows Inc.
Caroline Jacobsson, Co-Founder
Caroline Jacobsson is a senior communications strategist with 15+ years’ experience working for some of the world’s most respected and renowned non-profit organizations, such as Amnesty Intl., Greenpeace Intl., and Oxfam Intl
Questions and Topics in this Interview
- About SidebySide Solutions
- What is Purpose and how does it differ from Vision & Mission
- Why “start” with Purpose
- Five steps to developing a company Purpose:
- Reasons why Purpose doesn’t work
- How SidebySide can help
“Nashville Business Radio” is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
