Bruce La Fetra, Eastwood Strategy Advisors

Bruce La Fetra, Eastwood Strategy Advisors (North Fulton Business Radio, Episode 439)

Bruce La Fetra, Owner of Eastwood Strategy Advisors, was dubbed The Client Whisperer by one of his clients when he was able to glean vital feedback for their business. Bruce joined host John Ray to explain how his method, Think Like Your Best Clients, produces results for his clients, impacts the bottom line, avoids the pitfalls of confirmation bias, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Eastwood Strategy Advisors

Getting amazing results doesn’t require luck. With a shifted perspective, your team can accomplish amazing things.

Clients call Bruce La Fetra The Client Whisperer because he takes the guesswork out of professional services marketing. Think Like Your Best Clients allows legal, financial, and consulting professionals to grow revenue, build trust faster, accelerate sales and attract better projects. The secret to attracting more of your Best Clients going to the source and asking the right questions. Reverse-engineering actual relationships makes it easy to Think Like Your Best Clients.

Bruce has added millions to the bottom line for professional services firms and big companies like First Data, Adobe & Symantec by interviewing their clients. His client interviews allow positioning good firms to be great and attract better projects, faster. Reverse-engineering great relationships leads to repeatable actions that deliver predictable results. His clients are not afraid of change, but they don’t have time to screw around for the sake of change. No more random acts of marketing.

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Bruce La Fetra, The Client Whisperer, Eastwood Strategy Advisors

Bruce La Fetra is The Client Whisperer. He works with the leaders of law, finance, and other professional services who can’t scale or can’t exit because they depend on a single rainmaker. Positioning their firm to attract more of their Best Clients sets in motion a virtuous cycle where more people generate business, profitability improves, and sales cycles shorten as the firm attracts more of its Best Clients.

Bruce’s Think Like Your Best Clients approach evolved from developing marketing strategy for dozens of firms and interviewing hundreds of their Best Clients over the past 20 years.

Bruce earned a BA in Economics from Claremont McKenna College and an MBA from The Tuck School of Business at Dartmouth College. He is also a trained facilitator.

Questions and Topics in this Interview:

Why are you called The Client Whisperer?
Give an example of where thinking like your Best Clients had a huge impact?
Why can’t people interview their own clients?
What makes you different from other marketing consultants and advisors?
What is the biggest mistake or challenge that your clients have?
What is a Virtuous Cycle of Marketing?
Who are your Best Clients?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.