Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Northeast
      • Butler PA Business Radio
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • ROI Calculator
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Business Opportunity

Deborah Schwartz Griffin, Creative Connector

April 14, 2020 by John Ray

Deborah Schwartz Griffin, Creative ConnectorJohn Ray
  • Social:
  • Link:
  • Embed:
https://stats.businessradiox.com/31505.mp3
Download Audio
Deborah Schwartz Griffin
Deborah Schwartz Griffin, Creative Connector

“North Fulton Business Radio,” Episode 217 : Deborah Schwartz Griffin, Creative Connector

Deborah Schwartz Griffin loves to tell the stories of her clients and make connections which build their business. She joined “North Fulton Business Radio” to discuss the work she does as a “creative connector” and some of her success stories. The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Deborah Schwartz Griffin, President and Founder, Creative Connector

Deborah Schwartz is a proven strategic business development and consultative sales leader with more than 25 years of experience generating revenue and fueling growth for companies and organizations. Known as The Creative Connector™, Deborah brings a wide range of skills to the table, including the ability to build trusted relationships and alliances, identify clients’ needs and develop quantifiable results.

Deborah engages with and serves clients as a consultant and coach through the business she founded in 2001, DSG & Associates LLC. Within each engagement, she works with the client organization as its vice president of strategic business development. In this role, she takes a holistic approach with clients — uncovering their pain points and priorities, as well as the impact those factors have on their business, and helping them develop a plan that drives business revenue and growth and generates a return on investment for all. With that approach, Deborah helps her clients continue to build and enhance their organization’s brand, and access a new network of strategic connections and alliances that furthers their strategic business goals and helps them reach the tipping point in their business success.

Her subject-matter expertise includes the following industries and business sectors: restaurants and franchises; foodservice equipment and supplies; hospitality; business advisory accounting, with a focus on finance and operations; trade associations; nonprofits; event production; print, graphic design and social media; and broadcast sales, television news and production.

Deborah’s list of client success stories includes helping a Savannah, Georgia-based print, graphic design and social media company, Creative Approach, open its second location in Atlanta. She created a business development, sales and marketing plan and executed it, along with a strategic networking process that significantly strengthened the company’s overall presence and generated new customers in the Atlanta market.

Working with the Women’s Foodservice Forum, Deborah retained existing partnerships and generated new and incremental business resulting in more than $100K in revenue during a five-month assignment. While helping an accounting advisory and solutions firm, Trusted CFO Solutions, she created and implemented a sales and marketing strategy and action plan that helped gain a prominent multi-unit restaurant client, which led to gaining more clients in the restaurant and hospitality sectors. In another capacity, she helped the largest dealer of foodservice equipment and supplies in the Southeast, Atlanta Fixture & Sales Company, increase its revenue by 20 percent.

During the six years that she worked with the Georgia Restaurant Association, Deborah started as an independent contractor to develop a strategy for growth and to recruit and retain restaurant, allied and corporate sponsor members. Soon after, she was hired full time and later promoted to vice president of membership and sponsorship sales, where she led business development and sales efforts with her team that doubled revenue during her tenure and grew membership tenfold. She also worked for the leading television station in the Southeast, WSB-TV, for 12 years. Through roles in broadcast sales and as business development/co-op/vendor specialist, she helped pioneer cooperative marketing campaigns that generated over $4 million in new business and nontraditional media revenue from clients in the higher education, homebuilding, associations, health care and retail industries.

Accolades received over the years include an Appreciation Award from the YWCA of Greater Atlanta for her dedication as board member from 2003-2010; a spot on the Women Looking Ahead, 100s list; a Special Recognition Award from the Atlanta Women’s Network, where she previously served as president; a Broadcast Sales Excellence Award and a “Woman Who Made a Difference Award” from WSB-TV; and a Women in Communications Clarion Award for her work as producer on a five-part television series while in Cleveland, Ohio, at WJKW-TV.

As a thought leader, Deborah enjoys speaking to business and nonprofit audiences about strategic business development, relationship selling and more. She also has made guest appearances on numerous TV broadcasts and radio shows and at business leadership conferences.

A passionate volunteer, Deborah currently serves on the board of directors of the nonprofit Star-C and is an active member of the Georgia Restaurant Association, the Metro Atlanta Chamber of Commerce, the Atlanta Convention and Visitors Bureau, OnBoard and the United Way of Greater Atlanta’s Cole Society. Previously she served on the board of directors of the Northside Hospital Foundation and the Greater Atlanta Homebuilders Association Sales and Marketing Council. Volunteering at the Atlanta Community Food Bank, The Giving Kitchen and the Atlanta Classical Academy is also a priority for her.

Deborah earned a bachelor’s degree in broadcast journalism at The Ohio State University. She starts her mornings with focus, discipline and persistence, running 15 to 20 miles per week and lifting weights. She also competes throughout the year in 5K and 10K races, and in 2016 competed in her first Publix Half Marathon. Deborah lives in Atlanta with her husband Jim.

Find out more at the Creative Connector website or call Deborah directly at 404-630-5535.

*DSG & Associates, LLC d/b/a Creative Connector.

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Filed Under: North Fulton Business Radio, North Fulton Studio Tagged with: connections, creative connector, dealmaking, deborah schwartz griffin, DSG & Associates, networking

BRXStudioCoversNorthFulton
All Episodes / Archives

Also Available On ….

Google-Podcasts-logo

Connect With Us

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Studio Partner

In addition to operating the North Fulton studio of Business RadioX®, John Ray is the owner of Ray Business Advisors, LLC.
 
 Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, technology companies, and retail store owners.
 
His blog, “The Price and Value Journey,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars. John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO.
 
John is extremely active in the North Fulton community. He is on the board of the Greater North Fulton Chamber of Commerce (GNFCC), and serves in a variety of capacities there, including Chairman’s Circle, member of the Executive Committee, member of the Finance Committee, Chair of the Small Business/Entrepreneurship Economic Recovery Task Force, and Chair of the Small Business Awards Committee. John was named the 2018 Harry Rucker Jr. Volunteer of the Year by GNFCC.
 
In 2011, John founded Backpacks of Love, a grassroots, all-volunteer organization which serves children and their families in the north metro Atlanta area who are homeless or otherwise in severe need. Backpacks of Love delivers backpacks of food, purchased and packed by volunteer sponsors, to 18 different elementary, middle, and high schools in north Fulton County and Forsyth County.
 
In 2015, John was named Small Business Partner in Education of the Year by the Greater North Fulton Chamber of Commerce for his work with Backpacks of Love. 
 
John is a Deacon in the Episcopal Diocese of Atlanta and is currently assigned to Holy Comforter Episcopal Church in Atlanta.

 

CONTACT

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2023 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio