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Dental Patient Acquisition, with Deneen Dismore, Dismore Consulting, LLC

December 15, 2023 by John Ray

Deneen Dismore
Dental Business Radio
Dental Patient Acquisition, with Deneen Dismore, Dismore Consulting, LLC
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Deneen Dismore

Dental Patient Acquisition, with Deneen Dismore, Dismore Consulting, LLC (Dental Business Radio, Episode 49)

In this episode, host Patrick O’Rourke discusses dental business strategies with guest Deneen Dismore, a new patient acquisition specialist. Deneen highlights the importance of understanding and expressing your unique selling proposition to attract the right patient demographic. She suggests focusing on building personal emotional connections with patients to drive business growth, and she emphasizes the crucial role of retention strategies in dental practices. Deneen shares how tailored welcome bags and patient relationships can generate referrals. Both Patrick and Deneen suggest hiring marketing directors for business growth and discuss the value of tracking and accountability in dental businesses.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

Deneen Dismore, Dismore Consulting, LLC

Deneen Dismore
Deneen Dismore

Deneen Dismore is the outgoing CEO and Founder of Dismore Consulting and serves the dental community as a New Patient Acquisition Specialist. Born and raised in Long Island, New York, she’s no stranger to working in fast-paced environments that desire business growth.

While Deneen started her career in dentistry as the Marketing Director of two practices in Manhattan, she found her entrepreneurial calling after two career milestones. She was thrilled after nearly doubling the number of new patients in one practice. Then, Deneen led the marketing initiatives of another practice featured on Inc. 5000’s list of America’s fastest-growing companies.

While her career has led her to the hair, fitness and nutrition, and legal industries, her authority and passion remain in dentistry. And she’s served as a mentor and consultant for many other dental professionals and practice owners over the last 12 years.

Deneen is an unapologetic Harry Potter fan, a shameless self-development junkie, a huge fan of HGTV, and a self-described “outgoing introvert.” She is the proud mother of a one-year-old boy, Matthew, so staying active is a must! You can catch her working out at home, taking neighborhood walks with her son, or enjoying the occasional spin class.

Website | LinkedIn | Instagram | Facebook

Questions and Topics in this Interview:

00:03 Introduction and Sponsor Acknowledgement
01:01 Guest Introduction: Deneen Dismore
01:23 Deneen’s Background and Journey to Dental Business
02:37 Understanding the Role of a New Patient Acquisition Specialist
04:44 Deneen’s Personal Journey into the Dental Business
08:51 The Importance of Knowing Your Unique Selling Proposition
14:35 The Role of Retention in Dental Practice Growth
19:50 Comparing Marketing Strategies for Small and Large Practices
23:19 The Impact of PPOs on Dental Practices
23:49 Understanding Dental Insurance Perceptions
24:25 Creating Client Personas for Better Communication
25:51 Building Trust and Value with Patients
26:23 The iPhone Analogy: Value Over Cost
28:18 Addressing the PPO Dentist Perception
30:36 The Importance of Referrals in Dental Practice
38:16 The Power of Patient Gift Bags
40:48 Closing Remarks and Contact Information

About Dental Business Radio

Patrick O’Rourke, Host of “Dental Business Radio”

Patrick O’Rourke is the host of Dental Business Radio covers the business side of dentistry. O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps, and a complete show archive is here.

Practice Quotient

Dental Business Radio is sponsored by Patrick O’Rourke, Founder & CEO, Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Patrick O’Rourke and Practice Quotient

Practice Quotient Website | LinkedIn | Facebook | Patrick’s Website | Patrick’s Twitter | Patrick’s Instagram

 

Filed Under: Dental Business Radio, North Fulton Studio Tagged with: Deneen Dismore, Dental Business Radio, dental insurance contracts, dental marketing, dental patients, dental practice management, dental practices, new patient acquisition, patient acquisition strategy, Patrick O'Rourke, PPO, PPO Negotiations & Analysis, Practice Quotient

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Patrick O’Rourke, Host

Patrick-ORourke

Patrick O’Rourke began his career in operations management at a dental & vision insurance company in Florida, which after several acquisitions and mergers, is now MetLife. He spent five years at Humana in Atlanta selling in the large group segment (100+ employees). In addition to several awards throughout his career, he has earned many professional certifications.

Understanding the nuances involved with all aspects of risk management helped business partners rely on his expertise to guide client recommendations. He is an insurance insider that has built dental networks, worked in operations management, designed dental plans, and opened markets.

In 2013, he founded Practice Quotient, which specializes in dental insurance PPO network contract analytics and reimbursement guidance, representing the dental provider.

When he’s not negotiating contracts, Patrick serves on panels and as a guest speaker for dental associations and study clubs across the nation.

As a national public speaker, Patrick educates doctors on how dental managed care participation impacts the lifecycle of their business and its bottom line.

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