John Fitzpatrick, Force Marketing (North Fulton Business Radio, Episode 336)
John Fitzpatrick joined host John Ray to discuss how Force Marketing is transforming the brand-to-consumer buying experience in the automotive market. Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.
Force Marketing
Force and its family of brands deliver a complete front-to-back consumer lifecycle marketing solution. They are changing the way the auto industry connects with consumers: not just changing how to reach consumers through personalized messaging, but changing the way consumers shop and then buy. They are introducing dealers and consumers to a new kind of marketing.
Force creates unique experiences through a specialized mix of omnichannel messaging.
Through their tech-driven products and solutions, it’s their mission to transform the brand-to-consumer buying experience.
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John Fitzpatrick, President and CEO, Force Marketing
John Fitzpatrick co-founded Force Marketing in 2007, and since then, has led the company to become the leading provider of ROI-driven and tech-enabled multi-channel automotive marketing services to clients throughout North America. Its clients include large dealer groups, Tier II ad associations, and OEMs.
Today, he leads a team of more than 100 marketing professionals in Force Marketing’s Atlanta headquarters. The company also has a New York City office on Madison Avenue, to which Fitzpatrick often travels.
Questions and Topics in this Interview:
- Tell us more about Force Marketing, and why you created this company.
- Have you always been interested in the automotive world?
- You recently made an acquisition with another automotive tech company in Houston. Tell us about this.
- What are the benefits to your company and employees as a result of this acquisition?
- How important is work culture at Force Marketing?
- How has your business been impacted by the pandemic?
- What does the future hold for Force Marketing? Any more acquisitions?
- Anything to add?
North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
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