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Gregg Burkhalter, “The LinkedIn Guy”

August 18, 2021 by John Ray

Gregg Burkhalter, “The LinkedIn Guy”John Ray
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Gregg Burkhalter

Gregg Burkhalter, “The LinkedIn Guy” (North Fulton Business Radio, Episode 379)

Gregg Burkhalter, “The LinkedIn Guy,” joined host John Ray to address recent developments in LinkedIn which users need to know, including why hashtags have become so important, new video meeting functionality, and more. Gregg also discussed his increased work with corporations and universities across the United States and internationally. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Gregg Burkhalter, Personal Branding, LinkedIn Training, Speaker

Gregg Burkhalter
Gregg Burkhalter, Personal Branding, LinkedIn Training, Speaker
It is very important to have a strong personal brand. Companies understand that their employees’ brand contributes largely to the company’s success.

Everyone has a personal brand. Your brand is built one of two ways: 1) By default: do nothing and you have to settle for how it turns out, or 2) By design: if you consistently focus on developing and building your brand, you can help shape the outcome.

LinkedIn has over 770 million users and is the digital home of your personal brand. LinkedIn is also a great place to build relationships and grow your professional network.

When you set up your LinkedIn profile, you’re defining what you’d like your brand to be. It is not your personal brand until others believe it. 

Gregg Burkhalter is a recognized authority on personal branding and LinkedIn. He has helped countless professionals in the U.S. and around the world define and grow their personal brand using LinkedIn.

Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations, and webinars.

Website | LinkedIn

Questions and Topics in This Interview

  • It’s been a while since you’ve been in the studio. How is everything in your world and in the world of LinkedIn?
  • You appear to be doing a lot more corporate and collegiate LinkedIn training sessions these days. Why is this?
  •  Should we be using hashtags? If so, how, where, and how many?
  • In addition to hashtags, what other new LinkedIn features do we need to know about?
  • As LinkedIn has evolved, has your daily strategy changed along the way?
  • What would you say is the biggest mistake people make on LinkedIn?
  • So what should folks be doing on LinkedIn?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Filed Under: North Fulton Business Radio, North Fulton Studio Tagged with: gregg burkhalter, How to use hashtags on LinkedIn, John Ray, Linkedin, LinkedIn training, North Fulton Business Radio, personal branding, Personal Branding Coach, personal branding coaching, the linkedin guy

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John Ray is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of The Generosity Mindset:  A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development.

John and his wife, Dr. Monica Ray, a dedicated teacher with 28 years in education, are grateful for their blended family of 5 children, 5 grandchildren, and 5 pets.

John is a Deacon in the Episcopal Diocese of Atlanta.

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