Jim Dinkins, CEO, HoneyBaked Ham Company
Jim Dinkins, CEO of Honey Baked Ham Company, joined host Danny Vander Maten on this episode of Executive Perspective. They discussed the brand’s commitment to fostering relationships with customers, their focus on making every day special, and ensuring top-notch customer service, especially around the holiday season. Jim highlighted how the company manages approximately 450 stores across 41 states, and the employment surge during the holiday season. He described his career journey, from working at Procter & Gamble to Coca-Cola North America and eventually being drawn out of retirement to become the CEO of Honey Baked Ham.
Jim and Danny also covered the company’s innovative strategies, such as ‘buy online, pick up in-store’ that enhance customer experience, and their upcoming retail app. Jim emphasized the enormous value Honey Baked Ham places on customer satisfaction, and his personal love for interacting with customers in-store.
Executive Perspective is broadcast and produced by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
HoneyBaked Ham Company
For more than 65 years, The HoneyBaked Ham Company has provided customers and their families with delightful food to enjoy for all of life’s special moments.
HoneyBaked’s origins began when founder Harry J. Hoenselaar patented a spiral-slicing ham machine, making way for the first HoneyBaked Store in Detroit, Michigan.
Since that momentous opening in 1957, the family-owned company has grown to more than 400 locations nationwide, serving its signature spiral-sliced Honey Baked Ham with sweet and crunchy glaze, premium turkey breast, heat & serve sides, desserts, sandwiches, and most recently, delicious take & bake sliders and biscuits.
Offering convenient meals using the best ingredients, HoneyBaked will make every occasion a little more memorable, whether you’re dining in store, picking up, or ordering online.
James L. “Jim” Dinkins, CEO, HoneyBaked Ham Company
James L. “Jim” Dinkins is the CEO of the HoneyBaked Ham Company. Jim joined HoneyBaked Ham in March, 2021. Founded in 1957, The Honey Baked Ham Company, LLC is a premium food retailer with over 440 locations nationwide, as well as a direct-to-consumer business. Best known for its signature Honey Baked Ham with a sweet and crunchy glaze, The Honey Baked Ham Company offers delicious, fully-cooked Hams, Turkey Breasts and other premium meats, as well as heat-and-serve sides, lunch, catering and desserts.
Dinkins retired from The Coca-Cola Company in early 2021 as Senior Vice President and Senior Advisor. Prior to his retirement announcement in August 2020, he served as President, Coca-Cola North America (CCNA). Dinkins also served as President of the Minute Maid Business Unit and Chief Retail Sales Officer for CCNA among other roles.
Dinkins joined The Coca-Cola Company in 1988. He gained diverse experience working in a variety of areas, including senior sales, marketing, operations, channel planning, sports marketing, franchise leadership and general management.
As President of the Minute Maid Business Unit, Dinkins led a team that produces, sells, markets and distributes leading brands in juices, natural health beverages, chilled tea and value-added dairy. This integrated team provided brands, services and solutions to consumers and customers through a comprehensive set of go-to-market options.
As Chief Retail Sales Officer, Dinkins led a team that manages strategic relationships with global and national customers across the grocery, mass, club, drug, value, convenience and e-commerce channels in the United States. National Retail Sales had holistic customer management across all categories, brands and routes to market.
Dinkins’ previous roles include Senior Vice President, Sales in National Retail Sales for select grocery, club and convenience retail customers and President, 7-Eleven Global Customer Team. In his 7-Eleven position, Dinkins led a team of associates across 16 countries that worked with 7- Eleven senior managers, licensees and franchisees to develop strategic business plans and initiatives to drive growth.
From 1999 to 2002, Dinkins held senior management positions in the business services sector as Executive Vice President of Service Resources Inc., a business process outsourcing company, and with The Profit Recovery Group International, Inc., a recovery audit specialist, where he was President of the Communications Division. Prior to joining Coca-Cola in 1988, Dinkins held various sales positions with Procter & Gamble.
Dinkins serves on the board for Coca-Cola FEMSA (NYSE: KOF), Monster Beverage Corporation (NASDAQ: MNST), and The University of Georgia Foundation. Dinkins holds an MBA from Emory University and a Bachelor of Business Administration degree from the University of Georgia.
Dinkins has been married to his wife, Lynn, for 33 years. They have a daughter, Dr. Kaitlyn Kincaid, who lives in Birmingham, Alabama with her husband Josh.
Topics in This Interview:
01:09 Introducing the Guest: Jim Dinkins, CEO of Honey Baked Ham
01:21 Understanding the Honey Baked Ham Brand
02:34 The Business Model of Honey Baked Ham
03:25 Growth and Expansion
04:35 Jim Dinkins’ Career Journey
06:42 Comparing Coca-Cola and Honey Baked Ham
08:34 The Busy Holiday Season
09:35 Jim Dinkins’ Personal Experience in Stores
18:58 The Impact of Honey Baked Ham on Customers
21:11 Jim Dinkins’ Personal Reflections and Future Aspirations
26:08 Conclusion and Contact Information
About Executive Perspective
Executive Perspective features executives and business leaders from a wide variety of sectors. Host Danny Vander Maten and his guests cover industry trends, insights, challenges, success strategies and lessons learned. Executive Perspective is underwritten and presented by Cresa. The show series is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. A complete show archive can be found here.
Executive Perspective
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At Cresa, Danny’s primary responsibilities include strategic planning, lease analysis, negotiations, and cost mitigation. As a registered Certified Public Accountant with an active license in the state of Georgia, Danny provides unique financial insight into every critical aspect of the transaction.
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