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Jim Dinkins, CEO, HoneyBaked Ham Company

November 17, 2023 by John Ray

Jim Dinkins, CEO, HoneyBaked Ham CompanyJohn Ray
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Jim Dinkins

Jim Dinkins, CEO, HoneyBaked Ham Company

Jim Dinkins, CEO of Honey Baked Ham Company, joined host Danny Vander Maten on this episode of Executive Perspective. They discussed the brand’s commitment to fostering relationships with customers, their focus on making every day special, and ensuring top-notch customer service, especially around the holiday season. Jim highlighted how the company manages approximately 450 stores across 41 states, and the employment surge during the holiday season. He described his career journey, from working at Procter & Gamble to Coca-Cola North America and eventually being drawn out of retirement to become the CEO of Honey Baked Ham.

Jim and Danny also covered the company’s innovative strategies, such as ‘buy online, pick up in-store’ that enhance customer experience, and their upcoming retail app. Jim emphasized the enormous value Honey Baked Ham places on customer satisfaction, and his personal love for interacting with customers in-store.

Executive Perspective is broadcast and produced by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

HoneyBaked Ham Company

For more than 65 years, The HoneyBaked Ham Company has provided customers and their families with delightful food to enjoy for all of life’s special moments.

HoneyBaked’s origins began when founder Harry J. Hoenselaar patented a spiral-slicing ham machine, making way for the first HoneyBaked Store in Detroit, Michigan.

Since that momentous opening in 1957, the family-owned company has grown to more than 400 locations nationwide, serving its signature spiral-sliced Honey Baked Ham with sweet and crunchy glaze, premium turkey breast, heat & serve sides, desserts, sandwiches, and most recently, delicious take & bake sliders and biscuits.

Offering convenient meals using the best ingredients, HoneyBaked will make every occasion a little more memorable, whether you’re dining in store, picking up, or ordering online.

Company website | Facebook | Instagram | YouTube

James L. “Jim” Dinkins, CEO, HoneyBaked Ham Company

James L. “Jim” Dinkins, CEO, HoneyBaked Ham Company

James L. “Jim” Dinkins is the CEO of the HoneyBaked Ham Company. Jim joined HoneyBaked Ham in March, 2021. Founded in 1957, The Honey Baked Ham Company, LLC is a premium food retailer with over 440 locations nationwide, as well as a direct-to-consumer business. Best known for its signature Honey Baked Ham with a sweet and crunchy glaze, The Honey Baked Ham Company offers delicious, fully-cooked Hams, Turkey Breasts and other premium meats, as well as heat-and-serve sides, lunch, catering and desserts.

Dinkins retired from The Coca-Cola Company in early 2021 as Senior Vice President and Senior Advisor. Prior to his retirement announcement in August 2020, he served as President, Coca-Cola North America (CCNA). Dinkins also served as President of the Minute Maid Business Unit and Chief Retail Sales Officer for CCNA among other roles.

Dinkins joined The Coca-Cola Company in 1988. He gained diverse experience working in a variety of areas, including senior sales, marketing, operations, channel planning, sports marketing, franchise leadership and general management.

As President of the Minute Maid Business Unit, Dinkins led a team that produces, sells, markets and distributes leading brands in juices, natural health beverages, chilled tea and value-added dairy. This integrated team provided brands, services and solutions to consumers and customers through a comprehensive set of go-to-market options.

As Chief Retail Sales Officer, Dinkins led a team that manages strategic relationships with global and national customers across the grocery, mass, club, drug, value, convenience and e-commerce channels in the United States. National Retail Sales had holistic customer management across all categories, brands and routes to market.

Dinkins’ previous roles include Senior Vice President, Sales in National Retail Sales for select grocery, club and convenience retail customers and President, 7-Eleven Global Customer Team. In his 7-Eleven position, Dinkins led a team of associates across 16 countries that worked with 7- Eleven senior managers, licensees and franchisees to develop strategic business plans and initiatives to drive growth.

From 1999 to 2002, Dinkins held senior management positions in the business services sector as Executive Vice President of Service Resources Inc., a business process outsourcing company, and with The Profit Recovery Group International, Inc., a recovery audit specialist, where he was President of the Communications Division. Prior to joining Coca-Cola in 1988, Dinkins held various sales positions with Procter & Gamble.

Dinkins serves on the board for Coca-Cola FEMSA (NYSE: KOF), Monster Beverage Corporation (NASDAQ: MNST), and The University of Georgia Foundation. Dinkins holds an MBA from Emory University and a Bachelor of Business Administration degree from the University of Georgia.

Dinkins has been married to his wife, Lynn, for 33 years. They have a daughter, Dr. Kaitlyn Kincaid, who lives in Birmingham, Alabama with her husband Josh.

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Topics in This Interview:

01:09 Introducing the Guest: Jim Dinkins, CEO of Honey Baked Ham

01:21 Understanding the Honey Baked Ham Brand

02:34 The Business Model of Honey Baked Ham

03:25 Growth and Expansion

04:35 Jim Dinkins’ Career Journey

06:42 Comparing Coca-Cola and Honey Baked Ham

08:34 The Busy Holiday Season

09:35 Jim Dinkins’ Personal Experience in Stores

18:58 The Impact of Honey Baked Ham on Customers

21:11 Jim Dinkins’ Personal Reflections and Future Aspirations

26:08 Conclusion and Contact Information

About Executive Perspective

Executive Perspective features executives and business leaders from a wide variety of sectors. Host Danny Vander Maten and his guests cover industry trends, insights, challenges, success strategies and lessons learned.  Executive Perspective is underwritten and presented by Cresa. The show series is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. A complete show archive can be found here.

Danny Vander Maten, Host of Executive Perspective

Danny Vander Maten, Vice President – Tenant Representation, Cresa, and Host of Executive Perspective

Danny joined Cresa in the Spring of 2016 and brought a diverse background with nearly 10 years of experience in finance, business operations, and strategy to his client’s real estate transactions.

At Cresa, Danny’s primary responsibilities include strategic planning, lease analysis, negotiations, and cost mitigation. As a registered Certified Public Accountant with an active license in the state of Georgia, Danny provides unique financial insight into every critical aspect of the transaction.

Cresa is the world’s most trusted occupier-centric commercial real estate firm. They strategize for the best possible results for occupiers everywhere. Cresa thinks beyond space. Partner without conflict. And apply their integrated expertise to make your business better.

Connect with Danny: LinkedIn | Twitter

Connect with Cresa: Website | LinkedIn | Facebook | Instagram | Twitter

Filed Under: Executive Perspective, North Fulton Studio Tagged with: CRESA, Danny Vander Maten, Executive Perspective, holidays, Jim Dinkins, The Honey Baked Ham Company

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John Ray is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of The Generosity Mindset:  A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development.

John and his wife, Dr. Monica Ray, a dedicated teacher with 28 years in education, are grateful for their blended family of 5 children, 5 grandchildren, and 5 pets.

John is a Deacon in the Episcopal Diocese of Atlanta.

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