North Fulton Business Radio, Episode 665)
Karen Bershad, President of The Small Business Advisor, joined host John Ray on this episode of North Fulton Business Radio. She talked about her work as a Certified Profit First Professional, how she turns bookkeeping into a cash management tool both for owners to get paid first and to manage cash flow more effectively, how her clients benefit from a Profit Assessment, and much more.
North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Karen Bershad, President, The Small Business Advisor
The Small Business Advisor is a 27-year-old Certified Profit First advisory and bookkeeping firm. The landscape of the accounting industry is quickly changing, and their firm has been changing with the times very purposely over the last 5 years.
Entrepreneurs are becoming savvier and want to be better at running their businesses but also understanding the numbers. They want to understand why the income statement tells them they had a $30,000 profit this month, but the bank only has $1000. “Where’s the Money?”
While taking another Advisory course Karen was introduced to Profit First. She was immediately drawn into the program and knew this was the next step to create the value her clients needed and the tools to show them where the money is (or went) using the “cash management system” that she was looking for.
Today, The Small Business Advisor has the tools and the knowledge to share with their clients and provides a service most CPAs, bookkeepers, and coaches don’t provide. They are different because we are not just number crunchers, are in the trenches with the client to show/teach them that they don’t come last in their businesses, but they come “first” because they took the risk, the frustrations, and the sleepless nights.
Questions and Topics in this Interview:
- How do you work with clients?
- What is a Profit Assessment and why use it?
- What are CAPs and TAPs?
- Do you have engagement contracts and if so, how long are they?
- Once a client is engaged, what kind of schedule is set up?
- How do you strategize with clients?
- Are these meetings individualized or in a group setting?
North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
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