Renasant Roots Entrepreneurial Success Series, with Antonio Henson, Renasant Bank, Mia Martin, Modern Creatif, and Trenton Carson, TC Productions (North Fulton Business Radio, Episode 431)
The Renasant Roots Entrepreneurial Success Series is a capacity-building program designed to assist small business owners with business development, marketing, networking, and many other benefits. Two participants in the most recent Atlanta-based cohort, Mia Martin of Modern Creatif and Trenton Carson of TC Productions, joined Antonio Henson of Renasant to discuss how the program came to be, their experience with it, the benefits they have realized, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Renasant Roots Entrepreneurial Success Series
Renasant Bank is proud to introduce the Renasant Roots Entrepreneurial Success Series to the Atlanta market. The capacity building workshop is a four-week program customized to help small business owners sharpen their business development skills and fill gaps in their knowledge and experience to make their enterprises stronger. Renasant Roots was created in partnership with the Birmingham Business Resource Center four years ago.
With the program having great success in the Birmingham market, Renasant’s Birmingham team and the BBRC are sharing the Renasant Roots template with the Atlanta Renasant team to share with small business owners in Atlanta. “We are excited to bring the Renasant Roots program to the Atlanta market. After watching the success and growth of the program in Birmingham, we decided that it would be a great opportunity to share these business resources with the Atlanta community as well,” said Zennie Lynch, Atlanta Market President. “In addition to the skills development and powerful information these participants will receive, they will also be provided with a small business development grant of $2,500 when they complete the program.”
The workshop will focus on business development and planning, marketing and branding, accounting principles and tax preparation, funding options, and resource development. Speakers for the sessions will be provided by Invest Atlanta, Access to Capital for Entrepreneurs, LiftFund, and Atlanta Black Chambers.
There is no cost to participate in the program other than committing 10 hours over five weeks. 10 participants will be selected through an application process.
Antonio Henson, MBA, First Vice President – Community Lending Relationship Director, Renasant Bank
Antonio Henson has over twenty years of experience in business and banking. He has facilitated training sessions for staff aimed at enhancing product & credit knowledge and regulatory procedures.
Antonio has structured project financing designed to spur neighborhood revitalization efforts in the low-income communities throughout the State of New Jersey and Metro Atlanta. This action involved community outreach and working with elected officials, government agencies, quasi-public agencies and the private sector to promote revitalization and commercial development.
He has provided expertise and assistance to various community-based organizations, to assist them with meeting the financial needs of their respective organizations.
Mia Martin, CEO, Modern Creatif
Modern Créatif was founded in 2013 by Mia D. Martin because of her passion to educate and help professionals position themselves as subject matter experts with their professional brands and businesses. Mia worked in sales and marketing for a Fortune 10 Consumer Package Goods company for 14 years. During her professional career, she developed hundreds of employees throughout the country and managed thousands of retail and wholesale relationships.
Mia is passionate about taking her professional experiences and transferring it to her clients through effective strategy development for marketing, branding, and professional presentation.
Modern Créatif takes pride in not just providing deliverables but also effective education and strategy development. To date, Modern Créatif has served hundreds of Atlanta entrepreneurs and entrepreneurs throughout the country. Modern Créatif is passionate about workforce development in Atlanta and has provided free online training resources through our free Agency Academy. We have also developed educational resources for Access to Capital for Entrepreneurs to service the NPU-V and developing businesses.
Our Mission is to provide premium-level services that empower entrepreneurs to best represent their business and brand.
Mia has worked with SBDC UGA at GSU, SCORE, the Women’s Entrepreneurial Opportunity Project, General Assembly, Atlanta Business League, 21st Century Leaders, The Network of Executive Women, The Commerce Club-Marketing Club, Georgia Power Supplier Diversity Council, and more to help educate entrepreneurs and professionals on Professional Presentation, and Branding and Marketing Strategy as a strategist and professional speaker.
Mia is a proud member of the Harvard Business Review Advisory Council and a board member for the Kettering Executive Network.
Trenton Carson, President, TC Productions
TC Productions Video Production Company is a full-service video production company that partners with marketing executives and business owners. They develop and execute highly customized video marketing campaigns focused on driving leads, awareness, brand loyalty and retention. Their focus is in Branding, Marketing and Testimonial video production.
The two areas their company specialize in:
They produce videos specifically for your intended audience – Video Production.
They get those videos in front of your intended audience – Video Marketing.
They have helped their clients:
*Build brand awareness and establish an influencing presence online
*Effectively use video as a tool in their marketing strategy
*Create evergreen content that enhances their marketing message
*Become comfortable with the growing demand the market has for videos
What they learned:
Stories are in everything you do. Your brand and the story it tells impacts people, what they believe, how they feel, and the decisions they make. The combination of visuals and sound evokes emotions more effectively than text alone. If you want to draw your viewers in, connect with them emotionally, and move them to take the next step, working with TC Productions to produce your next video will make you the company hero.
Questions and Topics in this Interview:
- Antonio Henson
- Renasant Roots and how it started
- Mia Martin and Modern Creatif
- Trenton Carson and TC Productions
- Applications for the next Cohort
North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.