Sophia Johnston, Xero Accounting Software (North Fulton Business Radio, Episode 324)
Sophia Johnston of Xero Accounting Software joined host John Ray to discuss Xero’s growth and development, how they help bookkeepers and accountants transition to advisory relationships with their clients, and much more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.
Xero Accounting Software
Xero was founded to change the game for small business. Their cloud-based accounting software connects people with the right numbers anytime, anywhere, on any device. For accountants and bookkeepers, Xero helps build a trusted relationship with small business clients through online collaboration. They are proud to be helping over 2 million+ subscribers worldwide transform the way they do business.
Founded in 2006 in New Zealand, Xero is one of the fastest growing software-as-a-service companies globally. We lead the New Zealand, Australian, and United Kingdom cloud accounting markets, employing a world-class team of more than 3,000+ people. Forbes identified Xero as the World’s Most Innovative Growth Company in 2014 and 2015.
Small business makes the world go round – it’s the heart of the global economy. They want millions of small businesses to thrive through better tools, information and connections. Like all great challenges, they can’t do it alone: they work closely with customers, partners, and other friends to push innovation forward, turning Xero into the online business platform for the world.
Company website
Sophia Johnston, Senior Account Manager, Xero Accounting Software
Sophia empowers Atlanta’s accounting community with cloud technology, business strategy and workflow advisory, so they can better serve the small business community. She has empowered hundreds of firms to reach their growth and efficiency goals. Xero’s online accounting software helps small businesses save time and grow. That means you can automate everyday business tasks, get up-to-date financials and run your business – from wherever you are.
She is passionate about fostering a genuine community in Atlanta, connecting professionals who can support one another on the shared mission of helping small business thrive, worldwide.
You can reach Sophia Johnston at sophia.johnston@xero.com
Questions and Topics in this Interview:
- Tell me about who you are and what you do at Xero.
- Where is Xero in the market today?
- How does Xero support its partners, accountants and bookkeepers?
- What makes Xero different from the competition?
- What are some key pointers you have for the small business community, specifically those starting up a new business?
North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
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