Darryl Cobbin, The A Pledge (North Fulton Business Radio, Episode 312)
Branding and marketing veteran Darryl Cobbin joined host John Ray to discuss The A Pledge. This collective initiative, by his firm and others in the Atlanta marketing community, seeks to increase inclusive opportunities in the industry. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.
The A Pledge
The A Pledge is a call to Atlanta advertising and marketing agencies to come together in a committed effort to create inclusive opportunities within the industry. Over the next decade, members of this initiative will make the changes needed to ensure their teams reflect the diversity of the Atlanta community. As they do, they look for systemic opportunity to grow in the industry, our city, and our nation.
To learn more, visit The A Pledge website.
Darryl Cobbin, The A Pledge
Darryl Cobbin is an award-winning branding expert, author, and speaker. He is widely recognized for leading game-changing marketing approaches that result in #1 business growth positions across diverse industries.
At The Coca-Cola Company as Vice President, Sprite Brand Business Unit he co-led Sprite to become the #1 growth soft drink Brand in the U.S. As CMO of Boost Mobile (later acquired by Sprint Nextel), the start-up became the #1 growth brand and redefined marketing in the wireless space. And as EVP of Marketing for 20th Century Fox films, Darryl co-led the development of the marketing strategy for Avatar, the #1 Box Office Movie of All Time.
He is currently President of Brand Positioning Doctors; a marketing firm that focuses exclusively on helping clients build better brands. Cobbin is a contributing blogger for The Huffington Post and his business results have been chronicled in multiple books including The Tanning of America, The Big Payback, and Romancing The Brand, among others. Cobbin is also the recipient of the Brandweek Marketer of the Year Award.
Cobbin currently resides in Atlanta and is the father of three daughters.
Questions/Topics Discussed in this Show
- What is The A Pledge?
- Who’s behind The A Pledge?
- What Atlanta agencies and brands are involved?
- What is the pledge looking to accomplish?
- Why is this pledge unique?
- How will you hold agencies and brands accountable?
- What can we expect year one?
North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”
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