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Darryl Cobbin, The A Pledge

December 16, 2020 by John Ray

Darryl Cobbin, The A PledgeJohn Ray
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Darryl Cobbin, The A Pledge (North Fulton Business Radio, Episode 312)

Branding and marketing veteran Darryl Cobbin joined host John Ray to discuss The A Pledge. This collective initiative, by his firm and others in the Atlanta marketing community, seeks to increase inclusive opportunities in the industry. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

The A Pledge

The A Pledge is a call to Atlanta advertising and marketing agencies to come together in a committed effort to create inclusive opportunities within the industry. Over the next decade, members of this initiative will make the changes needed to ensure their teams reflect the diversity of the Atlanta community. As they do, they look for systemic opportunity to grow in the industry, our city, and our nation.

To learn more, visit The A Pledge website.

Darryl Cobbin, The A Pledge

Darryl Cobbin is an award-winning branding expert, author, and speaker. He is widely recognized for leading game-changing marketing approaches that result in #1 business growth positions across diverse industries.

At The Coca-Cola Company as Vice President, Sprite Brand Business Unit he co-led Sprite to become the #1 growth soft drink Brand in the U.S. As CMO of Boost Mobile (later acquired by Sprint Nextel), the start-up became the #1 growth brand and redefined marketing in the wireless space. And as EVP of Marketing for 20th Century Fox films, Darryl co-led the development of the marketing strategy for Avatar, the #1 Box Office Movie of All Time.

He is currently President of Brand Positioning Doctors; a marketing firm that focuses exclusively on helping clients build better brands. Cobbin is a contributing blogger for The Huffington Post and his business results have been chronicled in multiple books including The Tanning of America, The Big Payback, and Romancing The Brand, among others. Cobbin is also the recipient of the Brandweek Marketer of the Year Award.

Cobbin currently resides in Atlanta and is the father of three daughters.

Questions/Topics Discussed in this Show

  • What is The A Pledge?
  • Who’s behind The A Pledge?
  • What Atlanta agencies and brands are involved?
  • What is the pledge looking to accomplish?
  • Why is this pledge unique?
  • How will you hold agencies and brands accountable?
  • What can we expect year one?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Filed Under: North Fulton Business Radio, North Fulton Studio Tagged with: Atlanta, Atlanta Marketing agency, Brand Positioning Doctors, Darryl Cobbin, diversity, diversity and inclusion, inclusion, inclusion in the marketing industry, The A Pledge

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John Ray is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of The Generosity Mindset:  A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development.

John and his wife, Dr. Monica Ray, a dedicated teacher with 28 years in education, are grateful for their blended family of 5 children, 5 grandchildren, and 5 pets.

John is a Deacon in the Episcopal Diocese of Atlanta.

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