Transforming Personal Struggles into Business Triumphs, with Jesslyn Rollins, CEO, BIOLYTE (Executive Perspective, Episode 13)
On this episode of Executive Perspective, host Danny Vander Maten welcomes Jesslyn Rollins, CEO of BIOLYTE. Jesslyn describes her journey from a theater student to a stand-up comedian, recruiter, and ultimately the CEO of BIOLYTE, a company founded as a result of her mother’s battle with cancer. Jesslyn discusses the challenges and triumphs involved in the creation and growth of BIOLYTE, a powerful hydration drink born out of her physician father’s desire to support her mother through chemotherapy. With touching anecdotes and candid insights, Jesslyn highlights the entrepreneurial spirit, the importance of family, and the relentless pursuit of bringing a product from concept to market. Listen in to learn about BIOLYTE’s unique “IV in a bottle” solution and the company’s dedication to serving those suffering from headaches, fatigue, and nausea due to dehydration.
Executive Perspective is sponsored and presented by Cresa Atlanta. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.
Jesslyn Rollins, CEO, BIOLYTE
Jesslyn Rollins is the CEO of BIOLYTE, a medical-grade hydration supplement company based in Atlanta. She grew up in the city, attending The Lovett School and later graduating from the University of Georgia with a degree in Theatre and Organizational Communication. Rollins joined her family’s business, BIOLYTE, in 2017 as Director of Sales and Marketing before being named CEO in 2019, taking over from her physician father, who founded the company.
Under Jesslyn’s leadership, BIOLYTE has grown into a multi-million dollar brand available in over 20,000 locations nationwide. She is credited with transforming the medical hydration product into a successful beverage company through her passion, enthusiasm, and focus on educating consumers. Rollins aims to create a supportive work environment and has been the recipient of numerous accolades recognizing her as one of Atlanta’s top young entrepreneurs and CEOs. Her strategic vision and commitment to BIOLYTE’s mission have been pivotal to the company’s rapid growth.
BIOLYTE
BIOLYTE is the first liquid supplement that offers the same benefits as IV rehydration therapy but in a drinkable form. The founder, a board-certified anesthesiologist, Dr. Luther C. Rollins, wanted to create a product that would bring the IV bag home to his wife when she was going through breast cancer. As she battled her cancer, she couldn’t keep up with her chemo treatments without getting IV bags because she was so dehydrated. Dr. Rollins used his experience in the hospital tailoring IV bags to his patient’s needs to create BIOLYTE, the first IV in a bottle.
Topics Discussed in this Episode
00:00 Introduction to Executive Perspective
00:51 Meet Jesslyn Rollins: CEO of BIOLYTE
01:17 Jesslyn’s Journey Before BIOLYTE
04:47 The Birth of BIOLYTE
10:37 BIOLYTE’s Impact and Growth
23:30 Challenges and Triumphs in BIOLYTE’s Journey
25:53 The Humble Beginnings in a Barn
26:37 Early Challenges and Finding the Right Team
27:51 Reflecting on Milestones and Growth
28:24 Overcoming Operational Challenges
31:36 The Importance of Balance in Business
33:24 Valuable Business Lessons Learned
37:44 The Inner Tube Analogy
42:37 Best and Worst Days at BIOLYTE
47:05 Future Aspirations and Final Thoughts
49:36 Closing Remarks and Contact Information
About Executive Perspective
Executive Perspective features executives and business leaders from a wide variety of sectors. Host Danny Vander Maten and his guests cover industry trends, insights, challenges, success strategies and lessons learned. Executive Perspective is underwritten and presented by Cresa. The show series is produced by John Ray and the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. A complete show archive can be found here.
Executive Perspective
Danny joined Cresa in the Spring of 2016 and brought a diverse background with nearly 10 years of experience in finance, business operations, and strategy to his client’s real estate transactions.
At Cresa, Danny’s primary responsibilities include strategic planning, lease analysis, negotiations, and cost mitigation. As a registered Certified Public Accountant with an active license in the state of Georgia, Danny provides unique financial insight into every critical aspect of the transaction.
Cresa is the world’s most trusted occupier-centric commercial real estate firm. They strategize for the best possible results for occupiers everywhere. Cresa thinks beyond space. Partner without conflict. And apply their integrated expertise to make your business better.
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