Are you looking to take your website to the next level and better attract your ideal clients online? On this illuminating episode of Northwest Arkansas Business Radio, host Adam Robison interviews writing coach and consultant Jamie Smith, owner of Jamie’s Notebook. They dive into everything from website audits to aligning your goals across your business and personal life.
Jamie explains what exactly a website audit entails – evaluating whether your content accurately reflects who you are now, your current goals, and how you want to evolve in the future. She stresses the importance of keeping information updated, highlighting your uniqueness, and crafting conversion-focused copy.
An audit can reveal opportunities to better optimize for SEO, enhance accessibility, and quicken load speeds. Jamie focuses specifically on honing the messaging and transforming the writing to be magnetic to both prospective clients and search engines.
Delving into writing strategies, Jamie shares her journalistic approach of keeping herself out of the story and spotlighting the client as the hero. This removes personal bias, ensures the client’s voice shines through, and speaks directly to the end user’s desires. Jamie loves the variety of writing for clients across different industries, which allows her to flex her skills and avoid getting pigeonholed.
Tracing her professional journey, Jamie started her writing business, Jamie’s Notebook, 13 years ago after being laid off from her newspaper job. She initially lacked confidence in her ability to transition from journalism into business ownership. However, through learning on the fly, hiring a writing coach, and leaning on her entrepreneurial spirit, she has built a thriving company.
Looking ahead, Jamie is excited to finish writing her book “Destination Changes,” speak at more events, and focus on community leadership. She explains how the book title captures her belief that “the destination changes” throughout life’s unpredictable journey. Jamie aims to motivate others to tap into their entrepreneurial potential to navigate life’s twists and turns.
Tuning in to this engaging discussion will leave you armed with actionable tips to take your website to the next level. You’ll come away inspired to clarify your niche, develop high-impact content that attracts your dream clients, and craft a vision that aligns your business goals with your personal values and priorities. Tune in now to begin elevating your online presence!
