Charlie Teixeira is Co-Owner of Route 99 Hawaii.
Route 99 was born on the North Shore of O’ahu where Kamehameha Highway becomes Route 99. The brand, Route 99, started with only two designs at a booth at the Hale’iwa Farmers Market. Since then, we’ve evolved organically — in part by listening to our loyal and local customers & vendors who continue to ask us for new designs.
Route 99 embroiders each of its Hawaii-inspired designs one-by-one on the North Shore of O’ahu. Individual caps are placed on our embroidery machines, thread colors are selected that complement the various cap styles, and our team ensures that each product is carefully trimmed and made ready for the highest of customer satisfaction.
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What You’ll Learn in This Episode
- How Route 99 started out as a lifestyle brand
- Why “Sharing Aloha” is their company mission
- Acts of Aloha campaign
- Where to find Round 99 merchandise