Sending a Truly Authentic “Thank You” to Clients, with Cathy Hogan-Smith, Cachet Corporate Gift Services
John Ray: [00:00:00] And hello again, everyone. This is John Ray with Business RadioX. And I’m here with Cathy Hogan-Smith. And Cathy is the president and owner of Cachet Corporate Gift Services. Cathy, you have some thoughts on sending a truly authentic thank you to clients?
Cathy Hogan-Smith: [00:00:19] Yes, John, we do. All of our designs are custom designed. We don’t have anything sitting on the shelves. For example, a new client contacted us and wanted us to do a gift for a fireman and a police officer. And we went out and searched throughout our 2500 plus vendors around the world, and we’re able to pull off a really unique container, very manly, had a fireman hot sauce, anything fire-themed or police-themed. And we even put yellow caution tape and did bows with that and made it just really manly looking. And we had them delivered and they loved it because it was personalized. It was addressed to them. It focused on what their interests were.
Cathy Hogan-Smith: [00:01:08] And it’s like I tell my clients, I said, “You know, if you’re giving a gift, you don’t want to put all your literature, and your pens, and your mugs, and all that kind of stuff. And if it’s a gift, a true gift, you want to be authentic. And so, you want to focus it towards what they like. If you’re doing marketing pieces, then by all means, we can incorporate all of that into it. We’ll put your pins, and we’ll put your mugs in. We’ll even have a logo ribbon made for you if that’s what you want, but you need to separate those two versus personal gifts makes it a very customized and a very personal way to thank them or to let them know that they’re important to them. And we teach them how to express gratitude, authentic gratitude towards the people that help them in their business.
Cathy Hogan-Smith, Cachet Corporate Gift Services
Cachet Corporate Gift Services has been the go-to gift service for major corporations in Atlanta and nationally since Cathy Hogan-Smith started her business in 1997. Cathy is an expert in design and marketing. She has won numerous awards as a gift designer, writer and instructor/trainer in the gift industry. Her clients have included CNN, Cox Media Group, Turner Broadcasting System, Auto Trader, the Atlanta Braves, the Atlanta Falcons, Williams Sonoma and the Marriott Corporation.
Cachet’s award-winning design team specializes in unique creations that feature delectable gourmet food and specialty gift items from around the world. Gifts are tailored to specific occasions or events and can include business logos. Cachet has provided gifts that fit with conventions, hotel room amenities, marketing, promotion and branding, grand openings, swag bags, celebrity or professional sporting events and much more. For more information visit the Cachet Corporate Gift Services website.
Cathy Hogan-Smith can be reached by email or text at 678-438-4486.
View Cathy’s full interview on Family Business Radio here.
The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
