Success Tips for Job Seekers in 2021 with Gregg Burkhalter, Personal Branding Coach and “The LinkedIn Guy”
John Ray: [00:00:01] And hello again, everyone. I’m John Ray with Business RadioX, and I’m here with Gregg Burkhalter. And Greg is a personal branding coach and the LinkedIn guy. Gregg, what advice would you give job seekers in 2021?
Gregg Burkhalter: [00:00:18] The number one tip would be to embrace LinkedIn. Don’t be afraid of it. LinkedIn is your friend. LinkedIn is not only your friend in looking for a job, LinkedIn is going to be one of your valuable tools in succeeding in your professional career. Just like in real life, relationships matter on LinkedIn. When you’re looking for a job, they really, really matter. So, you should be networking on LinkedIn.
Gregg Burkhalter: [00:00:43] Step one, a good thing to do would be, to go to your privacy and settings on LinkedIn, print out your connection list and reconnect with people that care about you, people who could help you in your job search. The next thing I want you to do is look at your LinkedIn profile. Does it represent you in the manner you want? Because believe this or not – don’t take it personally – but your LinkedIn profile is actually working harder than you are to help you find a job, because it’s working 24/7, 365. When you’re [inaudible], you’re online, you’re discoverable by potentially your next employer. So, make sure your profile is buttoned up.
Gregg Burkhalter: [00:01:25] Also, LinkedIn is offering free courses right now until the end of March for job seekers, check out opportunities.linkedin.com. Also, LinkedIn has stepped into the program to help you in the interview process. Make sure you check the jobs tab and check out the artificial intelligence interview tools that are embedded there. Also, if you have the free version of LinkedIn, I’m going to recommend you get the career version of LinkedIn. It costs $29 a month and it will help you raise your profile in the eyes of recruiters. But just like everyone on LinkedIn, you’ve got to be present. You’ve got to be active.
Gregg Burkhalter: [00:02:04] One way on LinkedIn you can be active is engaging with hashtags. Hashtags are big on LinkedIn. Search a hashtag, say, an industry you work in. And when you search the hashtag, you get a news feed of all the conversations on this topic in your industry. A great way to find new names to build relationships with and a great way to share your knowledge with the LinkedIn community. But most of all, be positive. Keep moving forward. You will succeed at finding your next job. And focus on helping others, too, along the way.
Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Authority
Gregg Burkhalter is a recognized authority on Personal Branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.
Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.
Today, Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations and webinars.
To learn more, visit Gregg’s website. You can also connect with Gregg on LinkedIn, or call him at 770-313-2385.
The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.
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