The Six B’s of LinkedIn Success, with Gregg Burkhalter, Personal Branding Coach and “The LinkedIn Guy
John Ray: [00:00:01] And hello again, everyone. This is John Ray with Business RadioX. And I’m here with Greg Burkhalter. And Greg is a personal branding coach and he’s the LinkedIn Guy as well. Greg, what advice would you give those of us who use LinkedIn as we look ahead to 2021?
Greg Burkhalter: [00:00:22] Well, first of all, John, if you’re not on LinkedIn, you’re becoming rapidly, digitally dormant and unimportant in the business world. You have to be on LinkedIn going forward. Recent situation with the C19 virus has forced more and more people online. Whether they’re looking for jobs or they are looking to find a customer, LinkedIn is the place you need to be. So, if you haven’t looked at your LinkedIn profile recently, it might be time to kind of check and see, is your profile really reflecting your brand?
Greg Burkhalter: [00:00:53] A good step one would be to look at it and check one area first of all. Go to the add profile section on your LinkedIn profile, make sure you have all the sections on your profile, because I can tell you, if you set up your profile two or three years ago and haven’t touched it, you’re missing tons of content on your LinkedIn profile. Check that. Take a quick look at your photo. Does it look like the person that they’re going to meet should they encounter you in person? Also, check your contact information. Does it have your website on there? Does it have your phone number? That is step number one of doing that.
Greg Burkhalter: [00:01:26] Next thing to do is you’ve got to be using LinkedIn. I’m going to give you some bes here that will put you on the path of being effective. First of all, be present, be active, be helpful, be real, be consistent. And here’s the “be” that most people cannot understand or get to, and that is be patient. There is no shortcut. There is no magic. No magic pill to LinkedIn success. You have to put skin in the game and be consistent, become part of the community on LinkedIn that brings a value to others, and you will succeed in your efforts.
Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Authority
Gregg Burkhalter is a recognized authority on Personal Branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.
Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.
Today, Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations and webinars.
To learn more, visit Gregg’s website. You can also connect with Gregg on LinkedIn, or call him at 770-313-2385.
The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.
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