How to Write Emails Customers React and Respond To, with Copywriter Sarah L. Parker
Sarah L. Parker: [00:00:00] Yeah. So, I think email marketing has sort of a bad name. I think it can be associated with the old direct response copywriting, you know, by now, by quickly sort of spam that you get in your inbox. But email marketing can be just totally mind blowing. So, I’ve got some stats, actually. So, it is 40 times more effective at acquiring new customers than Facebook or Twitter. And segmented campaigns, so that’s when you’ve asked specifically for a certain person who might buy a certain persona, we call it. Drive a 760 percent increase in revenue. And personalization increases open rates by 26 percent. So, they’re, like, astonishing statistics for email marketing.
Sarah L. Parker: [00:00:49] But I think most people – certainly true the first time I sent a cold email – are sort of terrified of pressing the send button because of that association with sort of spamming cheesy salesmanship. But cold email can really work. And it’s about going back to those conversion principles that we were talking about and how they work on websites. They’re thinking about who is your reader. So, what is their problem? How can you solve it for them? And why should they care? And then, it’s about a very light call to action. So, not, “Call me now and give me your credit card details.” But more like, you know, “Let me know if you’d like more information.” Something that doesn’t put a huge burden on the reader or ask too much of them.
Sarah L. Parker: [00:01:36] So that, for them it’s very much about resonating with their problems, and then feeling that you really understand them, and tailoring it to what they specifically need. Doing quite a lot of background research into a company, where the company is, where it needs to go. And just understanding all those drivers so that you’re not copying and pasting the same thing to a thousand people. You’re actually saying, “I really want to work with these five companies because they’re awesome. And I’m going to do a lot of research and try and resonate with them.”
Sarah L. Parker, Seasoned Copywriter
Sarah Parker is a seasoned copywriter who helps B2B technology companies generate revenue from copywriting. Business owners want powerful copy that comes from an understanding of their niche, product, or industry. Often copywriters don’t get a brand’s tone, style, or objectives. With Sarah Parker, clients get a marketer who increases leads and revenue.
Outsourced copywriters stay outside the team. That costs extra work, lost time, and reduced quality. Sarah works with clients to deliver a messaging hierarchy that drives business goals. She is a seasoned technology copywriter who can ramp up to the technical aspects of a client’s software. She will talk to a client’s existing and prospective customers to back up all her recommendations with data and convert a business’s audience into buyers.
Sarah delivers a scientific process based on research, testing, and validation.
Listen to the full Business Leaders Radio interview here.
The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.
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