Which Social Media Platforms to Use for Your Business, with Stephanie Sokenis, SmallBiz Ally
John Ray: [00:00:00] And hello again, everyone. I’m John Ray with Business RadioX. And I’m here with Stephanie Sokenis, and she is the CEO of SmallBiz Ally. And Stephanie, my question for you is, what are the factors a business should consider when they are considering what social media platforms to use?
Stephanie Sokenis: [00:00:22] Well, thanks, John. I think the most important thing for a business to consider – small business, startup, otherwise – is always you really need to be where your customers are going to be. Most people make the biggest mistake of trying to be everywhere, and they don’t need to be everywhere. Most important thing is find out where your target or who your target audience is, and find the platform that has them as their audience, and get on there and do that platform well. Don’t try to do everything. Do something well. And even more importantly, do it consistently.
Stephanie Sokenis: [00:00:54] So, if you find you have consumers, Facebook might be your platform. You don’t need to be everywhere else. Get on Facebook and do it well, build up a following, show yourself as a subject matter expert there where your clients are and your prospects are. And I hope that helps satisfy the problem of, how can I do everything with limited time?
John Ray: [00:01:13] Sounds great. Thanks, Stephanie.
Stephanie Sokenis, SmallBiz Ally
As an Accredited Small Business Consultant, Certified Grant Writer, and small business owner herself, Stephanie Sokenis brings a passion for small businesses, as well as an empathetic perspective of the day-to-day challenges faced by an entrepreneur, to her professional services every day.
Through her company, SmallBiz Ally, Stephanie has conducted hundreds of small business consultations and spent the past fifteen years driving programs for regional organizations from NY to the GA, to equip entrepreneurs with the essential business skills they need to start properly and grow strategically.
Listen to the complete North Fulton Business Radio interview with Stephanie here.
The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.
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