Using Social Media in the Construction Industry, with Jonathan Strack, Strack, Inc.
Jonathan Strack: In our industry, my view was stay off social media because you don’t want to attract any needless attention to what you’re doing. It’s already risky business. But anything that’s on a social media platform, that’s your best attraction and retention tool. And that really legitimizes what you’re doing now.
We’ve gotten business based off our social media presence, especially when we started grading, we’d been primarily a pipe contractor, most of my life. And as we started doing earthwork, that was a definite change in perception for the industry. And. as we were trying to win some work, I’d have conversations with really large clients and said, Hey, we see what you’re doing on social media, you look like, you know what you’re doing, we trust you, you’ve been in business 70 something years.
And we’ve worked with you before in other places. Hey, come on we’re willing to give you a shot. And that really perked me up and surprised me. So I’ve become. A lot more open to exposing ourselves to what we do. And I think, the other piece is, you got to be willing to accept some failure and learn from it.
Sure. That we’ve definitely had some of that along the way.
Listen to Jonathan’s full ProfitSense with Bill McDermott interview here.
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