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Using Social Media in the Construction Industry, with Jonathan Strack, Strack, Inc.

July 20, 2023 by John Ray

Using Social Media in the Construction Industry, with Jonathan Strack, Strack, Inc.John Ray
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Using Social Media in the Construction Industry, with Jonathan Strack, Strack, Inc.

Jonathan Strack: In our industry, my view was stay off social media because you don’t want to attract any needless attention to what you’re doing. It’s already risky business.  But anything that’s on a social media platform, that’s your best attraction and retention tool. And that really legitimizes what you’re doing now.

We’ve gotten business based off our social media presence, especially when we started grading, we’d been primarily a pipe contractor, most of my life. And as we started doing earthwork, that was a definite change in perception for the industry. And. as we were trying to win some work, I’d have conversations with really large clients and said, Hey, we see what you’re doing on social media, you look like, you know what you’re doing, we trust you, you’ve been in business 70 something years.

And we’ve worked with you before in other places. Hey, come on we’re willing to give you a shot. And that really perked me up and surprised me. So I’ve become. A lot more open to exposing ourselves to what we do. And I think, the other piece is, you got to be willing to accept some failure and learn from it.

Sure. That we’ve definitely had some of that along the way.

Listen to Jonathan’s full ProfitSense with Bill McDermott interview here. 


The “One Minute Interview” series is produced by John Ray and the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Filed Under: North Fulton Studio, One Minute Interviews Tagged with: construction, Jonathan Strack, One Minute Interview, ProfitSense with Bill McDermott, Social Media, Strack Inc., talent attraction, talent retention

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JohnRayBRXOctober2022Headshot

John Ray is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of The Generosity Mindset:  A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development.

John and his wife, Dr. Monica Ray, a dedicated teacher with 28 years in education, are grateful for their blended family of 5 children, 5 grandchildren, and 5 pets.

John is a Deacon in the Episcopal Diocese of Atlanta.

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