What a Financial Planner Can Do For You, with Chris Caldwell, Highland Trust Partners
[00:00:00] Chris Caldwell: To build a team for a client to make sure that if they have a CPA and a corporate attorney and a state attorney and insurance agent, maybe an investment advisor somewhere else, but the, all the bankers, but these people, they may have them, but they’re not talking to each other.
[00:00:13] My role as a planner is to basically bring this team to the table. To talk to each other about the different circumstances our client is going through and how can we pull resources together to make this stuff happen for them to fix what’s broken or what’s not being done.
[00:00:28] We come up with the strategy solutions, basically get it ready to sign almost in some cases, and they’re not pulling a lot of time away from work to do that. Once they see where you don’t take their time, they’re energized. They’re excited to know they don’t have to do a lot, but we’re going to get to know them personally and ask them personal questions.
[00:00:45] We’re also going to get to know their families well. As I think importantly for planning for business owners, also knowing. What they need in their family. Their spouse, knowing what they have to bring home one day. Okay, so that energizes them knowing we involve the family with that.
[00:00:59] Once they know the time we save them. They know we’re putting the resources together. Make sure we reduce the risk in their lives. They know that we’re probably adding, we’re definitely adding more valuation to the business by doing this, maybe saving on other things, tax strategy, return on investments and others.
Listen to Chris’s full ProfitSense with Bill McDermott interview here.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.