LIVE from HAVEN 2022: Charlee, Build and Create Home (Organization Conversation, Episode 32)
Charlee, owner of Build and Create Home, joined Richard in the Wall Control booth just as she arrived at HAVEN 2022. She and Richard talked about how she got into DIY, her early videos on Instagram before TikTok came along, her love of organization and creating organized spaces, her Expert Help Desk at HAVEN 2022, and much more.
This show was originally broadcast live from the 2022 HAVEN Conference held at the Grand Hyatt Buckhead in Atlanta, Georgia.
Charlee, Owner, Build and Create Home
Charlee is the owner of Build and Create Home. She started her blog Attempting Aloha in 2010 when she purchased her home in Hawaii. It started as just a craft blog, but with their home renovations, Charlee learned a lot about woodworking and fell in love with power tools and building things.
She took a break when she and her husband moved to Italy for a few years in 2013, and her focus switched to learning a new language and helping her kids as they trudged through public Italian school.
Now she is back in Hawaii again, and Build and Create Home was born.
Charlee is most active on Instagram. Feel free to connect with her over there! She is always happy to answer questions and help beginning and seasoned woodworkers, crafters, and DIY’ers!
About Organization Conversation
Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
About Richard Grove
Richard Grove‘s background is in engineering but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.
Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.
In 2008, it became apparent that for the family business to survive they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.
Connect with Richard:
About Wall Control
The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.
Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.
The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.
Connect with Wall Control: