CULTURE CRUSH RX Harrahs Ak-Chin Casino with Beth Amoroso and HMA Public Relations with Abbie S Fink
In this episode of Culture Crush Rx, Deb talks with Beth Amoroso, director of human resources at Harrah’s Ak-Chin and Abbie Fink vice president and general manager with HMA Public Relations. In the casino and hospitality industry it’s all about fun and Harrah’s actively cultivates a culture of play while simultaneously creating a culture of caring. Learn about some of the unique ways they’re keeping employees happy and encouraging loyalty among both employees and guests. The discussion also dives into servant leadership, volunteerism, and how giving back to the community makes for a better workplace.
As director of human resources for Harrahs Ak-Chin Casino, Beth Amoroso provides strategy, direction and leadership for the casino and resort. She is responsible for Recruitment, Training and Development, Employee Relations, Communication, Compensation, Benefits and Service. Harrah’s Ak-Chin Casino Resort has been recognized by Phoenix Business Journal as one of the “Best Places to Work in the Valley,” Named one of Arizona’s Most Admired Companies; Valley’s Healthiest Employers won the Governor’s Award on Volunteerism and Service 2011.
All you have to do is visit Harrah’s Ak-Chin Casino and you’ll know the place is special. The first clue is the personal greeting that every visitor receives from each and every Ak-Chin Casino employee. Guests feel welcomed and appreciated the minute they walk in the door.
The leadership team has worked hard to create a culture that makes people feel appreciated and that ensures every employee carries and fosters a sense of pride in their work. The culture enforces the importance of each individual role and personally acknowledges team members for excellent work and commitment.
A sense of connection and loyalty creates and champions programs that carry on the tradition of providing a great experience, excellent products, and unsurpassed service.
HMA Public Relations, a full-service public relations and marketing communications firm, understands the importance of corporate culture and social responsibility. Throughout the company’s nearly 40-year history, the agency and its team members have impacted hundreds of nonprofit organizations by giving time and talent to help them raise awareness and funds to continue the good work they do each and every day in our community. The agency’s staff has the freedom and flexibility to serve on boards of directors, volunteer with passion projects and serve the communities closest to them.
And when working with its clients, the agency regularly emphasizes the role of social responsibility in business, incorporating these important messages into a client’s communications efforts, as it has done for Harrah’s during these nearly 10 years.
Abbie S. Fink is the vice president/general manager of HMA Public Relations, a full-service marketing communications firm based in Phoenix. She’s been with the firm since 1993. An award-winning communications professional, Abbie serves as HMA’s primary media and digital communications trainer and has conducted training sessions for a variety of corporate and nonprofit organizations, government agencies and associations.
ABOUT CULTURE CRUSH Rx
Culture Crush Rx is an exploration of what makes a great company culture, how successful leaders create it, and how it affects the overall success of the company. We highlight the companies in our community who are crushing it with culture and get practical tips from local experts on how to do the same.
Each episode, we dive into real-life experiences, tips, and best practices for creating a healthy work environment in which everyone is functioning at their highest level and finding joy and satisfaction in their work. Whether you’re a top-level leader, a startup entrepreneur, or part of team, we aim to provide you with valuable insights to help make your work enjoyable and your life well-rounded.
If company culture isn’t consciously created, it will still be created.
ABOUT YOUR HOST
Deb Caron is the owner and principal consultant of Anahata Marketing, a Phoenix-based marketing and brand communication consultancy that focuses on empathic listening and content creation to foster real connection between businesses and the customers they serve. She hosts Culture Crush Rx as part of her personal passion for helping people live healthier, more fulfilling, well-rounded lives. Deb is also a registered yoga teacher and she truly enjoys sharing her knowledge and love for the practice with her community. Deb can be reached at firstname.lastname@example.org and on Linkedin.