CULTURE CRUSH RX Resound Creative with Eric Myers and Jennifer Burwell with MAC6
In this episode of Culture Crush Rx we explored company culture from the standpoint of first identifying your true values as a company. We discuss the differences between aspirational values (the ones you want to live) and those you actually exhibit. Jennifer and Eric shed light on how to identify the disconnects and then shift into a healthier company culture where everyone feels heard and appreciated.
Whether you’re leading an established company or looking to cultivate culture in a startup, you’ll find some great advice in this episode! We talk about finding clarity in creating or updating core values, how to identify culture fit when hiring, and how to create a caring environment where those who choose to self-select out of a company feel supported. We also crack a few jokes – and yes, we think we’re a pretty entertaining group!
Resound believes your organization is remarkable…but maybe your brand isn’t. They help organizations discover their remarkable stories and build authentic brands around them to engaged customers in a compelling way that makes them come back for more.
Based in Tempe, Arizona, this branding and marketing team is passionate about not only building new brands, but also refining and redefining existing brands that need a little shot in the arm.
Eric Myers uses his chameleon-like background to lead Resound’s day-to-day client and creative operations. His unique mix of leadership, content development, client services, and training skills (not to mention his previous law enforcement experience) help him blend into the internal team and external client surroundings.
“Being exposed to government, big business, startups, and small companies has really helped me learn the dynamics at play in each setting. And while each type of organization has its ups and downs, being part of a smaller business and helping others grow seems to be a sweet spot for me. I love developing relationships with clients and teammates, and I’m always hungry to find out how I can best serve them.”
Eric is an accomplished facilitator, speaker, trainer, team leader, actor, and voiceover artist who has conducted programs for top-ranked Fortune companies as well as smaller businesses. He has also served on the board of directors for a local drowning prevention organization and spent countless hours volunteering to lead worship for a few local churches.
In his “me time” you might find Eric playing guitar and singing, sipping a fine glass of wine or a cordial of whiskey (neat, please), or hiking some remote peak in northern Arizona.
Even the most growth-oriented businesses hit a ceiling at some point in their journey. MAC6 provides the collaborative space and culture-focused leadership programs that push conscious leaders to conquer the complexities and scale their business.
Jennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior. As a Certified Professional Behavioral Analyst, she uses her knowledge to facilitate culture focused leadership programs with organizations of all sizes to integrate the company’s values and create higher performing teams.
MAC6 Conscious Workspace
1430 W. Broadway Rd., Suite 201
Tempe, AZ 85282
ABOUT CULTURE CRUSH Rx
Culture Crush Rx is an exploration of what makes a great company culture, how successful leaders create it, and how it affects the overall success of the company. We highlight the companies in our community who are crushing it with culture and get practical tips from local experts on how to do the same.
Each episode, we dive into real-life experiences, tips, and best practices for creating a healthy work environment in which everyone is functioning at their highest level and finding joy and satisfaction in their work. Whether you’re a top-level leader, a startup entrepreneur, or part of team, we aim to provide you with valuable insights to help make your work enjoyable and your life well-rounded.
If company culture isn’t consciously created, it will still be created.
ABOUT YOUR HOST
Deb Caron is the owner and principal consultant of Anahata Marketing, a Phoenix-based marketing and brand communication consultancy that focuses on empathic listening and content creation to foster real connection between businesses and the customers they serve. She hosts Culture Crush Rx as part of her personal passion for helping people live healthier, more fulfilling, well-rounded lives. Deb is also a registered yoga teacher and she truly enjoys sharing her knowledge and love for the practice with her community. Deb can be reached at firstname.lastname@example.org and on Linkedin.