Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit
Storytelling has become a buzzword in a lot of business circles lately. What’s it all about? In this episode of Phoenix Business Radio, we hear from Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit about how important it is to craft the right messages (aka stories) as a leader and business owner. Listen in to learn about the art and science behind this fantastic and natural form of influential communication and weigh in on the conversation. We’d love to hear from you.
Anahata Marketing is a Phoenix-based marketing and strategic communications consultancy, providing brand awareness, public relations and content marketing strategies for clients offering products and services that help people live, work, and feel better. The team has been promoting clients in the Valley for more than 15 years landing features locally and nationally in many top-tier publications including Entrepreneur, Inc., Fast Company, Shape, Men’s Health, Refinery29, The Today Show, CNN, Redbook, The LA Times, KTLA, AZ Family, ABC 15, 12 News, CBS 5, Fox 10, and much, much more. In addition, they work with clients to establish industry expertise with contributed content, blog and website content and thought leadership pieces.
Anahata is a Sanskrit word for the heart chakra and its meanings include: infinite, unstruck, unbeaten, and boundless. Anahata Marketing works with clients on a heartfelt mission to find what’s meaningful to their audiences and craft messages and strategies that enable them to resonate with and engage with customers so they become brand evangelists. The team is made up of people people — they love to uncover what motivates others and moves them to action, and do so with an approach of seeking first to understand, and then to spark curiosity and conversation.
Deb Caron is the owner and principal consultant at Anahata Marketing. She has worked with wide array of clients spanning nearly every industry, both in B2B communications and B2C. She’s also a registered yoga teacher and holds a special passion for working health, fitness, wellness and beauty brands. She has a unique ability to harness her empathic nature to help companies see themselves from their customers’ perspective and create connections with their marketing. Deb is also fascinated by company culture and how fostering a people-first workplace helps companies prosper. She’s taking this passion to the Phoenix Business RadioX airwaves later this month as the host of the new show Culture Crush Rx. She’ll be chatting with local thought leaders, CEOs and motivational experts to highlight the companies we’re crushing on for great culture right now and uncover the secrets to crush it in your own business.
Dr. Adrian McIntyre is a cultural anthropologist, media personality, and internationally recognized authority on human communication. He has worked in over 30 countries and spent nearly a decade in the Middle East and Africa as a researcher, journalist, educator, and media spokesperson for two of the largest humanitarian relief agencies in the world.
Adrian grew up in his dad’s radio station and has been storytelling on stages and in the media since he was five years old. He reported for Newsweek during the run-up to the invasion of Iraq in 2003, then traveled to Baghdad as a member of the crisis response teams for Mercy Corps and Oxfam.
When extreme violence forced aid agencies to withdraw from Iraq, Adrian moved to Sudan to work as a media officer and communication strategist. For 14 months he was Oxfam’s field-based spokesperson on the crisis in Darfur, helping to make that conflict the biggest news story of 2004. His hundreds of media appearances reached millions of people via major news outlets such as the BBC, CNN, National Public Radio, FOX News Online, and the New York Times, as well as regional newspapers and radio stations throughout North America and Europe.
Dr. McIntyre earned a PhD in cultural anthropology from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation research fellow. He remained there an adjunct professor until 2012, when he left the university to teach and train in the private sector and online.
Today, Dr. McIntyre delivers speeches and workshops on high-performance communication and culture. He also trains entrepreneurs, executives, and corporate teams to harness the power of personal storytelling, digital marketing, and media to build their personal leadership brand, boost their visibility, and accelerate the growth of their business.