GrayShitz Marketing with Sage and Associates
Story Behind the Name
We sometimes tell people that we met at a bar and while getting to know each other, we learned of each other’s last names (Gray & Lifshitz) and thought it would be crazy to do something with it… “GrayShitz” was born and now we needed to do something with it.
Well, truth be told, we’ve known each other for a number of years and recognized two things: 1) we complement each other’s skills sets when it comes to branding and marketing; 2) we see a gap in the marketplace, specifically, how people and companies do not consistently figure out how they brand themselves… all by getting rid of the fuzziness and yuck from marketing.
So, we formed GrayShitz, and yes, GrayShitz is a funny (great, interesting, creative) name, right? You’ll be thinking about us all day. Maybe you’ll tell someone else. Now we’ve got you thinking! That’s branding.
- GrayShitz is a creatively driven, full-service marketing, advertising and branding agency.
- They are all about getting your Foundational Messaging™ right. Making sure you are saying what your customers need to hear.
- They also help people with Short-Form Messaging™. How you are heard, seen and remembered in 2 mins or less.
- They hold interactive, fun and educational workshops on presenting your brand to a group.
Andy Gray is Co-Founder and Chief Strategy Officer of GrayShitz. Gray has had a 35+ year career in marketing, branding and advertising. He took a mid-size consumer company from $70M to over $500M in five years and grew a Fortune 300 company’s national division at 5X the industry rate over a two-year period. Gray has also created industry traction and customer commitments for start-ups.
Bryan Lifshitz is Co-Founder and Chief Creative Officer of GrayShitz. Lifshitz has 30+ years as a design professional with an emphasis on visual communications, and a 25+ year career in marketing, branding and advertising. He is knowledgeable in consumer and B2B marketing and is co-inventor and Managing Director of the Piggyback Rider Brand (a viral sensation in 2017 & had over 100M video views and 800% revenue increase in 2 years).
The GrayShitz Marketing Team shared their studio time with Sage and Associates’ Founder, Troy Sage, and Sage and Associates Realtor Partner, Heather Sheaffer. We invited Troy and Heather to this Business RadioX interview to help demonstrate how masterfully GrayShitz Marketing Team works with their clients.