The Difference Between Branding, Marketing and PR E6
In Episode 6 Sean and Mark welcome Elizabeth Lowney, the founder of Creating Buzz PR. While in sales and marketing, Elizabeth was asked to join a PR firm in San Francisco. There she handled publicity and events for such clients as The Fairmont Hotel, Personality Hotels, World Wildlife Fund, and many more. She discusses how to effectively use PR with traditional advertising. She also explains the difference between branding, marketing & PR. She shares the details on using PR to create an a public image for her clients through publicity. Elizabeth notes that she gets her clients customers and not clicks. Elizabeth shares what the future is holding for her and how it ties in with her passion for travel.
Learn the power of PR to create your image in the public through publicity. If you struggle with less than stellar advertising results using social media and traditional advertising, learn about gain media vs. paid media from a Public Relations expert. She discusses the importance of story telling. Tune in to hear what updates have been made on Avontage and “where in the world Mark is” after embarking on his #vanlife adventure.
Elizabeth Lowney and her team at Creating Buzz PR specialize in finding your best story and getting that to the media in a compelling and newsworthy way. We practice traditional PR, meaning not only do we write and send your story – we pick up the phone and pitch you. We are your best advocate, story teller, branding team, and sales person all in one. We get you noticed & make you famous!
While in sales and marketing, Elizabeth was asked to join a PR Firm in San Francisco. There she handled publicity and events for such clients as The Fairmont Hotel, Personality Hotels, World Wildlife Fund, and many more.
She has always been a writer since early childhood. She graduated from University of Arizona, and then attended UCLA Screen Writers Extension in Los Angeles, where she got into script writing.
When asked to develop the Northern CA area for a nutraceutical company, she moved to San Francisco for what she thought would be one year. That turned into ten years and starting in public relations.
She attributes her success to being able to find ‘the compelling story’ in anyone – and getting that story out in a compelling and newsworthy way.
About Cultivating Collaboration on Avontage
Sean Sarram, CEO and Founder Avontage is the host of this interview-style live radio/podcast show to highlight the members of the Avontage community. His co-host, Mark Jamnik, is Owner and Time Creation Coach at Enjoy Life Daily.
On this podcast we learn about the skills and services offered on our platform and how our members collaborate to grow their businesses; hence the name “Cultivating Collaboration on Avontage”.
Avontage is the future of work. We are a like-minded community of experts, forward-thinking entrepreneurs, and highly skilled freelancers solving each other’s pain points. We do that by trading skills and services on a trusted and safe platform.
Business barter trading is on the rise and it is the smartest way to achieve scalable growth during these challenging times.
About Your Hosts
Sean Sarram, the CEO and Founder of Avontage, is a seasoned executive with an entrepreneurial mindset. With a software engineering degree in Computer Science from Arizona State University, Sean enjoys building technology to solve hard problems that affect everyday life.
His mission is to build a trusted community marketplace for local business owners, marketers, entrepreneurs, freelancers, and creatives to collaborate, gain high quality clients, and help them grow your businesses without spending money.
Sean believes in Collaborative Capitalism, where small businesses collaborate and trading-exchange their skills and services to elevate one another.
Mark Jamnik lives and breathes productivity & coaching. After a decade in advertising sales, he was recruited by the Tony Robbins’ organization, to be 1 of 100 active global coaches. He coached over 300 CEO’s, entrepreneurs, & sales professionals, maximizing their effectiveness in achieving their goals.
Over the last decade he focused on his own entrepreneurial journey creating a healthy relationship with time. Now he consults CEOs and entrepreneurs with time creation and organization strategies to maximize productivity stress-free.